Critical Media Expands In U.K. with Licensing of Sky News Channel Content

Critical Media Expands In U.K. With Licensing of Sky News Channel Content 08 May 2013

Critical Media, whose Critical Mention real-time broadcast intelligence platform is used by more than 1,500 clients including nine of the worlds top 10 brands, today announced the addition of Sky News to its rapidly expanding UK broadcast content selection.

The licensing agreement with British Sky Broadcasting provides real-time content from Sky News globally to subscribers of Critical Mention and to third-party media monitoring platforms that leverage the Critical Mention API.

As the UK's first dedicated 24-hour news channel, Sky News has built a reputation for being the first to break major news as well as offering insight and analysis on the latest stories, said Sean Morgan, founder and CEO of Critical Media, which operates Critical Mention. These are important attributes to subscribers of Critical Mention, who include marketing communications and public relations professionals in corporations, government agencies, not-for-profits and their supporting PR/IR and public affairs firms.

The comprehensive agreement takes effect immediately and covers all programming on the 24-hour Sky News channel, which is headquartered in London and includes seven UK bureaus and 11 international bureaus. More than 600 staff work for Sky News around the world.

The Critical Mention real-time TV and radio search platform already ingests content from more than 1,300 media sources around the world, including from all 210 U.S. television markets, Canada and the Middle East. The addition of Sky News positions the platform as the worlds most powerful and comprehensive capture network in the United States, Canada and the U.K., digitizing and indexing in real-time more than 44 hours of TV and radio content from around the world every 60 seconds.

By delivering real time alerts from Sky News to the desktop of business intelligence professionals, Critical Mention clients can now react and make business decisions in real-time with more information at their fingertips. Sky News content will initially be offered immediately to Critical Mentions existing client base, and through partnering media monitoring platforms in the U.K.

About Critical Media:

Critical Media offers three software-as-a-service products that enable the monitoring, identification, creation, distribution and monetization of broadcast assets via the web in real-time. These products, Critical Mention , Syndicaster and ClipSyndicate together make up the world's largest video ecosystem. Nine of Interbrands Top Ten Brands rely on Critical Mention for instant delivery of news coverage to mobile, tablet and web devices in real-time. Critical Mentions cloud-based software is used by marketing, advertising and public relations professionals inside corporations, PR and digital agencies, not-for-profit organizations and government. Syndicaster , winner of the Digiday Award for Top Publishing Technology Innovation, is used by news-producing television affiliates and newspapers for real-time HD capture and creation of video clips, makes content fully keyword-searchable within moments of airtime without disturbing existing workflows. ClipSyndicate is the leading video syndication platform that enables broadcasters and other video content producers to realize new revenue streams and extend their brand beyond their traditional market to the Internet.

LINK:	http://www.theiabm.org/article.php?group_id=8632...
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