ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Through 2031-32 Season By Jason Dachman, Editorial Director, U.S.
Tuesday, March 19, 2024 - 3:00 pm
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The newly expanded College Football Playoff will remain exclusively on ESPN though the 2031-32 season following a pair of media agreements announced today. First, ESPN will expand its current package for the final two years (through the 2025-26 season), adding all four of the new First Round games each year to ESPN's existing New Year's Six (now Quarterfinals and Semifinals) and the CFP National Championship rights in the new 12-team playoff that will launch this Fall. In addition, ESPN has inked a new six-year deal (beginning in the 2026-27 season) for the entire CFP, which includes exclusive rights to all rounds of the expanded playoff - first round, quarterfinal, semifinal and National Championship.
The exclusive home of the CFP since its inception in 2015, ESPN will also retain exclusive rights to all ancillary programming connected to the playoff, such as the CFP Selection Show, weekly Top 25 Rankings Shows and more. In both the amended two-year agreement and new six-year extension, the CFP provides ESPN with the right to sublicense a select number of games.
The Athletic previously reported the extension to be worth $7.8 billion over six years. ESPN Chairman Jimmy Pitaro revealed the deal earlier today at Axios' What's Next Summit.
SCOOP: ESPN has signed a 6-year extension to remain the sole TV partner for the College Football Playoff, ESPN chief Jimmy Pitaro just told @sarafischer at Axios What s Next Summit. #AxiosWNS https://t.co/vgw8Qr8A2t pic.twitter.com/KZg5MoRuG6
Axios (@axios) March 19, 2024
ESPN has worked very closely with the College Football Playoff over the past decade to build one of the most prominent events in American sports. We look forward to enhancing our valued relationship over the next two years, and then continuing it for six more as we embark on this new, expanded playoff era, says Pitaro. This agreement further solidifies ESPN as the home of college football, as well as the destination for the vast majority of major college championships for the next eight years.
We are delighted to continue our long-standing relationship with ESPN, says CFP Executive Director Bill Hancock. It's a significant day for the CFP and for the future of college football. The depth of coverage that ESPN gives to the sport throughout the season is second to none. There is no better platform to showcase this iconic championship as we move into the new 12-team format because ESPN's people love college football every bit as much as we all do.
Beginning in the 2026-27 season, ESPN will broadcast the CFP National Championship on ABC in addition to offering its signature MegaCast presentation across ESPN platforms. In all, the new agreement includes expansive rights to simulcast or MegaCast CFP games across all Walt Disney Company platforms, including TWDC Direct-to-Consumer offerings.
The new, six-year agreement also provides expanded sales and sponsorship opportunities that will cement Disney Advertising as the exclusive seller of the College Football Playoff Official Partner Program and broaden Disney Advertising's ability to connect more brands to the fandom and reach of the College Football Playoff.
This new agreement solidifies the broadcast future of the College Football Playoff for many years to come, says Chairman of the CFP Board of Managers and Mississippi State University President Dr. Mark Keenum. ESPN has been a key piece of the overwhelming success of the playoff during these first ten years. The addition of ABC to this expanded relationship is just the next step in the continued growth of one of the top sporting events of the year.
The CFP has contributed to the most-watched days in ESPN's nearly 45-year history, led by the first CFP Semifinals in 2015 boosting ESPN to 11.6 million average viewers for New Year's Day. The CFP Semifinals in 2018, 2022 and 2024 anchored ESPN in rounding out the top four complete day audiences in network history. College football on ESPN accounts for the top 15 and more than 50 of the top 100 most-watched cable programs on record (since 1987), with 8 of the top 10 directly from CFP Semifinals or National Championship games.
In 2023-24, ESPN's expansive coverage of the CFP delivered a record year. The three-game CFP scored its most-watched matchups in six years (since Year 4) and third best of the CFP era with 23.6 million viewers and 15 percent year-over-year audience growth across the trio of games. The CFP National Championship and New Year's Six averaged 15.1 million viewers, the best audience in five years and fifth highest in the 10-year history of the CFP, up double digits year-over-year.
The agreement with the CFP marks ESPN's second significant college sports media rights extension in 2024, following the eight-year deal with the NCAA announced in January, which encompasses exclusive rights to 40 NCAA Championship events. ESPN now boasts the exclusive domestic rights to every major college championship outside of men's basketball, and international rights to all major college championships.
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ESPN Extends Exclusive Media Rights for Expanded College Football Playoff Through 2031-32 Season By Jason Dachman, Editorial Director, U.S. 
