Sony Pixel Power calrec Sony

AI Facial Recognition Can Deliver New Audience To Sport Television

03/12/2020

AI Facial Recognition Can Deliver New Audience To Sport TelevisionBy Paul Shen, TVU Networks

December 2nd, 2020

View Related Products

Local broadcasters have known for years that viewers like watching their children, nephews, nieces and grandchildren playing high school sports on TV.

Some include reports in Friday night newscasts with video highlights of high-profile high school football games. Others have dedicated a multicast channel to entire high school athletic tournaments and championships. Similarly, some local cable TV operators regularly cover high school sports as well.

What if there were a way broadcasters and other video producers could tap into that same enthusiasm for watching athletes-not necessarily high school athletes, but all participants at a big event-that viewers are particularly interested in, such as a spouse, a child, a friend or co-worker?

Thanks to the power of the facial recognition algorithm running on our TVU MediaMind AI engine and the power of social media and digital distribution to augment the reach of traditional telecasts doing so not only is possible but will soon become table stakes for video producers.

Marathon Man And Woman

In 2019, more than 30,000 runners entered the Boston Marathon. In the Big Apple, nearly 54,000 runners finished the TCS New York City Marathon last year.

Most coverage of these events focuses on the leaders in the race-both the men and the women, which makes perfect sense overall. However, by taking advantage of facial recognition algorithms it is possible for broadcasters to begin rethinking how they approach their coverage.

Nothing will change as relates to the leaders in the race, but with facial recognition identifying runners as they cover the 26.2-mile course, broadcasters have the opportunity to produce custom race coverage.

Viewers who have connections to specific runners -co-workers, friends or relatives-could track their personal favorites as they progress through the race watching shots from cameras trained on the route shooting runners as they pass and the MediaMind AI engine identifying them in real time.

The Social Media Complement

Social media and online distribution can complement this AI application, making it possible for broadcasters to offer viewers personalized video footage of these runners, who typically would never or only fleetingly receive coverage during the main race.

Offering this type of coverage taps into a level of fan engagement that's analogous to the interest in high school sports broadcasters take advantage of in their local markets. In the process, producers covering a marathon in this fashion can build audience, interest and viewer engagement in a way that otherwise is unimaginable.

Beyond the Race

The same facial recognition algorithm can be used to identify celebrities and other high-profile individuals lining the race route, opening up one or more other special-interest channels for distribution via social media and online.

Doing so further heightens interest in the race and potentially attracts a new category of viewer who never before thought about watching a marathon.

Obviously, a marathon is only one of many such applications in which video producers can leverage social media and digital along with AI facial recognition to enhance coverage and audience engagement with an anchor event.

But to paraphrase a well-known aphorism: A journey of 26.2 miles begins with a single step.
LINK: https://www.tvunetworks.com/story/ai-facial-recognition-can-deliver-ne...
See more stories from tvu

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

11/03/2026

Calrec To Unlock Hybrid Workflows At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Matrox Video Enables the Next Era of Software-Defined Med...

Matrox Video will showcase its vision for the future of live production at NAB 2026 in Las Vegas, April 19-22, highlighting how broadcasters and media organizat...

11/03/2026

GlobalM Showcases Distributed Video Gateway Architecture...

Geneva-based technology company, GlobalM SA, is presenting its GMX Distributed Video Gateway, a software-defined IP media transport platform designed to replace...

11/03/2026

Video is King - 2026 Iconik Media Stats Report Finds Vide...

Backlight (booth #N2829), the company behind Iconik and Wildmoka, which power video workflows for large media and entertainment organizations, has released the ...

11/03/2026

QuickLinks Latest StudioEdge Models to Make North America...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, presents its latest StudioEdge models at The NAB Show ...

11/03/2026

Telestream Expands Its Cloud Services with the Introducti...

Telestream, a global leader in media workflow technologies, today announced the expansion of Telestream Cloud Services with the introduction of UP, a new cloud-...

11/03/2026

Operative Launches AOS Configuration for Digital-First Mo...

Operative, the preferred advertising management provider for the world's leading media brands, today announced the launch of AOS for digital media, an AI-po...

11/03/2026

Calrec Redefines Broadcast Workflows at NAB 2026

Calrec will be located in Central Hall, on Booth C6907 Choice without compromise The broadcast industry is going through a rapid evolution that s signalling a...

11/03/2026

Worldstream and Cubbit launch sovereign S3 cloud storage...

The new service is hosted and operated entirely in the Netherlands, combining data sovereignty, resilience, scalability, and predictable costs without relying...

11/03/2026

Ease Live powers interactive Premier Padel experiences on...

Ease Live, an Evertz company and leader in interactive graphical overlays, today announced the successful deployment of its platform on Red Bull TV for Premier ...

11/03/2026

Mediagenix Title Management Accelerates Content Monetizat...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, is advancing its Semantic Intelligence cap...

11/03/2026

Emergent Launches Fusion- The Interactive Anything Platfo...

Emergent, a leading provider of AI-enhanced media production solutions, today announced the official launch of Fusion, a powerful, no-code application builder d...

11/03/2026

Techex Names Matt McKee as Senior Director of Sales, Americas

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

IAB Tech Lab Announces Content Monetization Protocol for AI LLMs

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Mondae Hott Joins Kokusai Denki as Northeast Sales Manager

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Gray Media to Air Cincinnati Reds' Games on WXIX FOX19

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Shure Audio Solutions Deliver Super Bowl Win

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

UK's First Live Broadcast Using New n40 Private 5G Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

11/03/2026

Utah Scientific Expands Technology Partner Program With I...

Utah Scientific today announced the expansion of its Technology Partner Program with the addition of Audinate, Bitfocus, and Skaarhoj, three industry leaders wh...

11/03/2026

DigitalGlue Ends the Post Production Tax creativespace In...

DigitalGlue, creator of the creative.space on-premise managed storage platform, today revealed plans to launch creative.space Intelligence (CSI) at NAB 2026 (Bo...

11/03/2026

Maxon and Tencent Cloud Partner to Integrate HY 3D into C...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, has annou...

11/03/2026

NUGEN Audio Halo Vision Plug In Serves as Spatial Compass...

Composer and Re-recording Mixer Michael Phillips Keeley has built his career around immersive storytelling. Working from his Dolby Atmos-equipped studio, Sound ...

11/03/2026

YES selects Synamedia Iris to power advanced advertising

Leading video software provider Synamedia today announced that YES, the pay-TV subsidiary of the telco Bezeq (TASE: BEZQ), has selected Synamedia Iris to delive...

11/03/2026

Cost Savings Scalability and Smarter Monetization Viacces...

As media companies face increasing cost pressures and operational complexity, at the 2026 NAB Show in Las Vegas, Viaccess-Orca (VO), a global leader in OTT / TV...

11/03/2026

Digital Alert Systems Unveils Version 6 Software for DASD...

Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced the release of Version 6 software for its DASD...

11/03/2026

SES Brings Satellite Connectivity to Refugees in Chad

First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...

11/03/2026

Foundry releases Nuke 17.0

Foundry releases Nuke 17.0 Brie Clayton March 1, 2026 0 Comments Native Gaussian Splat support, new 3D system based on USD, expanded machine learning ca...

11/03/2026

Preserving UNESCO World Heritage with URSA Cine Immersive

Preserving UNESCO World Heritage with URSA Cine Immersive Brie Clayton March 1, 2026 0 Comments The Explorers turned to France's cultural landmark...

11/03/2026

I Clicked This By Accident And It Made After Effects SO Much Faster

I Clicked This By Accident And It Made After Effects SO Much Faster Graham Quince March 1, 2026 0 Comments Discover how Region of Interest in Adobe A...

11/03/2026

Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY

Cine Gear Connect Brings a Focused All-Day Experience to Industry City, NY Brie Clayton March 4, 2026 0 Comments Registration is now open for Cine Gea...

11/03/2026

La Vorgine Edited and Finished with DaVinci Resolve Studio

La Vor gine Edited and Finished with DaVinci Resolve Studio Brie Clayton March 4, 2026 0 Comments One of Colombia's most ambitious projects goes g...

11/03/2026

SoundMarket Launches 18,000+ Tracks of Real Music by Award-Winning Composers for Editors and Post Professionals

SoundMarket Launches 18,000 Tracks of Real Music by Award-Winning Composers for...

11/03/2026

Capta Center Supports NOVO19 Remote Production with Blackmagic Design

Capta Center Supports NOVO19 Remote Production with Blackmagic Design Brie Clayton March 5, 2026 0 Comments The facility provides production and playo...

11/03/2026

DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unifies On-Premise Storage with Forensic AI at NAB 2026

DigitalGlue Ends the Post-Production Tax: creative.space Intelligence (CSI) Unif...

11/03/2026

Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals

Kochi Sun Sun Uses Blackmagic Replay for High School Volleyball Finals Brie Clayton March 9, 2026 0 Comments Versatile Blackmagic Replay system proves...

11/03/2026

Richard Bona Joins Berklee for Signature Series Concert

Richard Bona Joins Berklee for Signature Series Concert The Grammy-winning Cameroonian bassist and vocalist collaborates with students and faculty in a progra...

11/03/2026

New NVIDIA Nemotron 3 Super Delivers 5x Higher Throughput for Agentic AI

Launched today, NVIDIA Nemotron 3 Super is a 120 billion parameter open model with 12 billion active parameters designed to run complex agentic AI systems at sc...

11/03/2026

March 10, 2026

Scripps Research scientists awarded nearly $5 million by NIH to investigate cancer growth Researchers will investigate how a common dietary nutrient may control...

11/03/2026

The 2026 RT Short Story Competition is now open for entries

TELL US YOUR (SHORT) STORIES The 2026 RT Short Story Competition is now open for entries Recognising and rewarding the best new Irish fiction writing for...

11/03/2026

Celtic Media Festival 2026 Nominees Announced

RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....

10/03/2026

Harvey Arnold, Bert Goldman to Be Honored at the 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Senators Urge FCC to Preserve Citizens Broadband Radio Service

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

SCTE TechExpo26 Issues Call for Content, Technical Papers

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Zefr Receives MRC Accreditation

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options

Share Copy link Facebook X Linkedin Bluesky Email...