Comscore Secures Multi-Season Agreement with The Summit LeagueRESTON, Va. April 16, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership in the Midwestern United States. The Summit League will gain insights into viewer demographics, geographic reach, and engagement patterns through utilizing Comscores comprehensive measurement, enabling more targeted sponsorship and advertising strategies.
Featured on CBS Sports Network, The Summit League's basketball games will now benefit from Comscore's advanced big data science and methodology, delivering more granular and detailed insights than traditional measurement solutions.
As part of this agreement, Comscore will serve as a TV measurement provider for the 2024-2025 and 2025-2026 men's and women's basketball seasons, providing full visibility into the performance of the League's televised games on both national networks and in local TV markets.
Our multi-season partnership with The Summit League underscores Comscore's commitment to delivering trusted, MRC-accredited national and local TV measurement data in 99% of all US zip codes, said Steve Bagdasarian, Chief Commercial Officer at Comscore. This deal reflects the growing demand for advanced audience measurement in sports broadcasting, particularly in the competitive landscape of college basketball viewership.
This partnership with Comscore allows us to take a data-driven approach in demonstrating the reach and impact of our basketball programs, said Josh Fenton, Commissioner of The Summit League. Having national and local TV measurement will be instrumental in showcasing the value of our broadcasts to sponsors while also helping us further elevate our conference and member institutions.
Our partnership with Comscore as the lead video measurement provider for Summit League basketball is a massive step forward in modernizing sports viewing analytics and is consistent with Commissioner Fenton always being on the cutting edge of media strategy and measurement, said Ray Katz, Chief Operating Officer and Co-Founder of Collegiate Sports Management Group. This deal unlocks new data and related revenue opportunities in college basketball sponsorship and media relationships and elevates The Summit League's overall sponsorship potential.
This marks Comscore's first TV measurement agreement with an NCAA Division I intercollegiate athletic conference, further cementing Comscore's leadership in the sports media measurement space. By expanding its presence in collegiate sports, Comscore is poised to offer unparalleled audience insights to conferences and teams nationwide.
About Comscore
Comscore is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a robust data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
ABOUT THE SUMMIT LEAGUE
Headquartered in Sioux Falls, S.D., The Summit League is embarking on its 42nd year at the NCAA Division I level and offers 19 championship sports. The League's nine institutions have a combined enrollment of nearly 100,000 and include five located in top 60 U.S. metropolitan populations and two land-grant universities. Full-time member institutions are the University of Denver, University of Missouri-Kansas City, University of North Dakota, North Dakota State University, University of Nebraska Omaha, Oral Roberts University, University of St. Thomas, University of South Dakota, and South Dakota State University.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
15/03/2026
Visit ToolsOnAir at NAB Las Vegas 2026
More Details:From April 19-22, join us at NAB Show Las Vegas in the North Hall, Booth N1258, for an exclusive preview of...
15/03/2026
Latest dark drama, thrillers & tension library announced
The Very Loud Indeed Co.'s latest Kontakt library has just arrived, delivering a third instalme...
14/03/2026
Combines mic, USB interface & wireless IEMs
Following a successful Kickstarter campaign, HISONG have announced that their innovative AirStudio S1 device is ...
13/03/2026
Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we're taking that even ...
13/03/2026
The new Spotify Legends Club has opened its doors. Its members: select German-sp...
13/03/2026
Pushing drum sampler technology into new territories
The latest version of Klevgrand's software drum sampler has just arrived, boasting a newly designe...
13/03/2026
Expanded headphone support & engine improvements
IK Multimedia's recently introduced ARC On-Ear system brings the power of their monitoring-correction s...
13/03/2026
Extra sound collections, more presets & new Keys category
UVI's rhythm and pattern instrument has just received a major update that introduces four new ...
13/03/2026
13 Mar 2026
VEON Delivers Record Digital Growth: 4Q25 Digital Revenues Grow 84%...
13/03/2026
Friday 13 March 2026
Sky Adds Blood on Snow to Original Film Slate in Acquisiti...
13/03/2026
RT has announced today that Rick O'Shea is the new presenter of Arena RT Radio 1's flagship weeknight arts and culture programme. Rick has been pres...
13/03/2026
Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish n...
12/03/2026
Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...
12/03/2026
In Latin America, women are shaping music and defining its future. To kick off t...
12/03/2026
En Am rica Latina, las mujeres est n moldeando la m sica y definiendo su futuro....
12/03/2026
Let's turn back the clock 20 years: The music landscape was a world away fro...
12/03/2026
Bad Bunny is no stranger to Spotify's Billions Club. In fact, he has a whopp...
12/03/2026
Spotify was at the London Book Fair this week, joining conversations across the publishing industry about how people can make reading part of their daily lives....
12/03/2026
Mastering tool improves mono compatibility
Tokyo Dawn Labs' Ohlhorst Digital range is a series of mastering-focused plug-ins developed by Jan Ohlhorst, ...
12/03/2026
Wave FX processor integrated into four products
Lewitt have teamed up with Elgato to create a new processor for the company's Wave Next product range, i...
12/03/2026
Free tool for annotating audio files
Mix Notes is a new, free iOS App that provides users with a simple way to annotate their audio files. It's been cre...
12/03/2026
Side-chain ducking tool gets an upgrade
Devious Machines' popular side-chaining and envelope-shaping tool has just been kitted out with an improved enve...
12/03/2026
Ceremony to take place on 16 April 2026
The MPG (Music Producers Guild) have revealed the full shortlist for this year's MPG Awards, which will be takin...
12/03/2026
Emulates three classic dbx 160 variants
The latest arrival to Overloud's Gem Series plug-in range faithfully recreates not one, but three versions of th...
12/03/2026
New granular soft synth announced
Said to be their most advanced software synthesizer to date, Baby Audio's latest release has been built on a new granu...
12/03/2026
Latest version now live!
Edit 11 March 2026 - Bitwig Studio 6 is now live, and available for all to download!
The latest version of Bitwig's DAW softwa...
12/03/2026
Latest free eBook now available!
Designed for recording engineers, audio-technology students and technically minded musicians, our latest free eBook deliver...
12/03/2026
Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more...
12/03/2026
Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026 Rohde & Schwarz will participate in EMV 2026, Europe's premier trade fair and c...
12/03/2026
Modern media operations demand a platform that unites automation, orchestration, and human oversight without compromise. In this post, we explore the six key te...
12/03/2026
A deep dive into the platform
Architecture The Blue Lucy platform follows a distributed microservices architecture, meaning the overall operational capability...
12/03/2026
Orchestration platform enables broadcasters to deploy multiple AI models safely with full auditability, rights protection, and regulatory oversight.
LONDON, En...
12/03/2026
Wuppertal March 12, 2026
Riedel Expands Managed Technology Division in the Ame...
12/03/2026
Advanced Media Server Delivers Double the Channel Density at Half the Cost per C...
12/03/2026
The Late Late Show Show St Patrick's Day special
Dancing with the Stars f...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Following a successful first series, UKTV today announces the commission of two ...
11/03/2026
Wednesday 11 March 2026
Sky and CANAL launch new partnership to develop English-language drama
Sky and CANAL are today announcing a strategic co commissioni...
11/03/2026
NTCA, Cartesian Release New Report on the Business Case for USF
March 11, 2026
Network Economics
News
NTCA - March 11, 2026 - As the FCC and Congr...
11/03/2026
TELL US YOUR (SHORT) STORIES
The 2026 RT Short Story Competition is now open for entries
Recognising and rewarding the best new Irish fiction writing for...
11/03/2026
RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....
10/03/2026
10 Mar 2026
VEON's Largest Market Pakistan Almost Triples Mobile Spectrum i...
09/03/2026
Contains all six dual-ensemble libraries
VSL's Duality Strings series offers an intriguing alternative to your average string library, capturing two str...
09/03/2026
Outstanding Contribution To UK Music
Photo: Samuel Bradley
Ahead of their upcoming MPG Awards, the Music Producers Guild (MPG) have revealed the latest win...
Comscore Secures Multi-Season Agreement with The Summit LeagueRESTON, Va. April 16, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-season national and local TV measurement agreement with The Summit League, an NCAA Division I intercollegiate athletic conference with membership in the Midwestern United States. The Summit League will gain insights into viewer demographics, geographic reach, and engagement patterns through utilizing Comscores comprehensive measurement, enabling more targeted sponsorship and advertising strategies.
