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Atresmedia group leads the audience in February with his best historical Datum: 0.%

02/03/2014

Atresmedia group leads the audience in February with his best historical Datum: 30.1% El grupo de canales de Mediaset Espa a alcanza del 29,7%, mientras que la oferta de CRTVE alcanza el 16,8%).

El grupo de canales de Atresmedia ha alcanzadoen febrero su m ximo hist rico con un 30,1%. Por su parte, Mediaset Espa a alcanza el 29,7%; CRTVE el 16,8%; Unidad Editorial, el 3,2% y Grupo Vocento, el 3,2% (con un m nimo hist rico tras el cierre de MTV e Intereconom a en abierto y mbito nacional).

According to the report of Windward communications, con datos de Kantar Media, Telecinco (14,8%) recupera el liderazgo despu s de tres meses y 1,5 puntos en el mes de febrero. Telecinco es l der en mujeres, en el grupo de 13 a 44 a os y en los mayores de 55 a os, as como en las

regiones de Andaluc a (empata con Antena 3), Pa s Vasco, Catalu a (empata con TV3), Galicia, Madrid, Resto, Canarias, Asturias, Baleares y Murcia. Es la cadena m s vista en las jornadas de lunes a viernes y en las franjas de noche (de 20:30 a 26:30 horas). La emisi n m s vista fue La Voz Kids.

Antena3 (14,0%) baja una d cima en febrero y lidera en hombres y en el grupo de entre 45 a 54 a os, as como en las regiones de Andaluc a (empatando con Telecinco), Valencia, Castilla La Mancha, Arag n, Castilla y Le n y en el target comercial. Antena 3 es la cadena m s vista en las franjas de ma ana, sobremesa, y tarde y por jornadas, es la opci n m s vista los fines de semana. El partido de f tbol R. Sociedad-Barcelona es la emisi n m s vista de la cadena en febrero.

Las auton micas p blicas lograron un 8,1 % descendiendo dos d cimas. Este mes, TVG (11,6 %) es la cadena que consigue una mayor cuota y TV3 comparte el liderazgo en Catalu a junto con Telecinco.

Este mes destaca el descenso de la catalana TV3 y el crecimiento de TPA, que firma su mejor dato de los ltimos doce meses. Este mes Arag n TV, TV3, y TVG comparten la posici n de auton mica con mejor cuota (11,6%).

El consumo televisivo en febrero fue de 267 minutos por persona y d a. En febrero se registr un consumo de 267 minutos (4 horas y 27 minutos) por persona al d a, mismo dato que el mes pasado y cuatro minutos menos que en febrero de 2013. Andaluc a y Castilla-La Mancha encabezan el ranking por comunidades, mientras que Canarias y Murcia son las de menor consumo.

En este mes de febrero, el minuto de oro reuni a 9.731.000 espectadores, el d a 18 en La1 a las 22:28 horas, durante la emisi n del f tbol Manchester City-Barcelona.

El consumo de TDT (82,8%) sube dos d cimas, mientras que el cable (12,6%) baja dos y el sat lite (4,5%) sube una. Catalu a es la regi n que m s consume a trav s de TDT. Pa s Vasco y Asturias las que m s lo hacen utilizando el cable, y Canarias y Arag n, el sat lite.
LINK: http://www.panoramaaudiovisual.com/en/2014/03/02/el-grupo-atresmedia-l...
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