
(24/11/2013) Winning promotion to the Barclays Premier League in 2011, Swansea City Associated Football Club (AFC) marked their return to England's top flight with some scintillating performances on the pitch. They were also the first Welsh team to play in the league since its formation in 1992.
Ahead of the new 20130-14 season, Liberty Stadiums media department used the summer break to upgrade Swanseas audiovisual capabilities. To do this, they used Blackmagic Design equipment supplied by Jigsaw24.
copyrighted by liveProduction.tv Up until that point we'd been taking a single HD-SDI feed from our OB compound, usually from one of the broadcasters covering the match, and piped that over fiber to my office in the West stand, reveals .
With an increased demand throughout the club for access to a live match day feed, we had to rethink our approach for managing everything. I spoke with the Sky production team, who advised they could supply us with as many feeds as we could handle, which is when I began to explore how I would manage and distribute all of those feeds.
I wanted to centralise everything in our existing AV control room so we created an optical fiber bridge between the OB compound using two ATEM Studio Converters from Blackmagic Design as a rack mounted SDI to fiber converter. That was a lot easier as far as space and power requirements were concerned, explains Williams.
With an increased demand throughout the club for access to a live match day feed, we had to rethink our approach for managing everything. I spoke with the Sky production team, who advised they could supply us with as many feeds as we could handle, which is when I began to explore how I would manage and distribute all of those feeds.
I wanted to centralise everything in our existing AV control room so we created an optical fiber bridge between the OB compound using two ATEM Studio Converters from Blackmagic Design as a rack mounted SDI to fiber converter. That was a lot easier as far as space and power requirements were concerned, explains Williams.
Multiple 16 x 16 Blackmagic Design Micro VideoHubs are used to route video signals and other sources, including an HD feed from the stadium's Sky receiver, between the AV room and various locations, including the Swans' media suite, the press commentary positions and the club's analysis team.
We have various SDI runs between the our control room and other parts of the stadium, he explains. You have the main camera gantry in the west stand along with two additional cable runs down to the camera positions located in the players' tunnel and our press conference suite, as well as over 130 press seats including 54 commentary positions.
Blackmagic's Micro Videohub means that we have greater flexibility on match days. We can switch between signals and determine where they need to be at the touch of a button. All we do is reroute for example the Camera 1' signal from the gantry if it is being used by the club's analysis team or we switch to the broadcast feed for press, so that they have access to all of the close up action, if it is being used as a commentary position instead.
In the media suite, Williams has installed an ATEM Television Studio production switcher alongside the second Micro VideoHub. Not only am I able to monitor all of those various feeds using the ATEM's multiviewer, but I can also capture interviews filmed in the tunnel without having to leave my desk.
We have one iMac set up to overlay lower thirds and keyed graphics such as timers, scores and titles on a clean feed, presuming of course the match day broadcaster isn't already providing a mixed feed.
Any matchday content we might product on the day is captured using two Mac Pro editing stations equipped with DeckLink boards, including the DeckLink Mini Recorder.
In addition, we recently added a Blackmagic H.264 Pro Recorder to the analysis set up, allowing the match to be captured in HD but still remain in a manageable file size so that it can be copied to the any of the coaching staffs laptops straight after the final whistle.
It is always good when a new system has a continuity to its interface and operation across all its various components and now, every part of our HD-SDI set up at the Liberty Stadium has that Blackmagic familiarity of use.
The quality of our video feeds to the various systems has greatly improved how we are able to work behind the scenes, explains Williams. Now, the real difference won't be seen by our supporters until we begin work on the next phase of the stadium expansion. This will include a giant fan screen in the stadium with the potential for introducing live match day content, he concludes.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
RT 2FM has today announced the highly anticipated list of 2FM Rising Artists for 2026, kicking off 2FM Rising week for the eighth year on The Tracy Clifford Sh...
09/01/2026
RT to Host the 2026 RTS Ireland Awards
Thursday, 16 April 2026 | Dublin Royal Convention Centre
The RTS Ireland Television Awards 2026 | Gradaim RTS 2026 | R...
09/01/2026
Every that was easy shopping moment is made possible by teams working to hit s...
08/01/2026
An evidence-based analysis on disinformation and information manipulation in Sudan's ongoing conflict is published today. (January 8th 2026).
Thomson Found...
08/01/2026
At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...
08/01/2026
SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...
08/01/2026
Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...
08/01/2026
SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...
08/01/2026
Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...
08/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
08/01/2026
On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch cel...
08/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its Board of Directors. As part of HPA's annual governance cycle, new leader...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Spain's national public broadcaster, RTVE, has upgraded one of its main television production facilities in Madrid with the installation of two Alfalite NEO...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...
08/01/2026
Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. ...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, proudly announces the success of its collaboration with Panasonic on the Z95B OLED TV, o...
08/01/2026
Secuoya Chile, a leading provider of television content creation and supporting services, has invested in Ikegami UHK-X600 and UHL-X40 broadcast cameras as the ...
08/01/2026
Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, and Realtek, a leading global SoC design house, today announced the next phase of their ...
08/01/2026
CJP Broadcast has completed a new pitch-side media installation for Cinderford RFC, creating a flexible production setup that supports match coverage, coaching ...
08/01/2026
PlayBox Neo further drives momentum in Playout, Streaming, Media Management and Delivery
"With a brand new year at PlayBox Neo already off to a flying start, I...
08/01/2026
Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Conce...
08/01/2026
TSA awards Rohde & Schwarz contract for advanced airport screening ahead of Socc...
08/01/2026
Back to All News
New Korean Series Beauty in the Beast' (WT) in Production...
08/01/2026
The review looks back at DPA's miniature microphone development over the years. It compares the evolving technologies from the original mics through CORE an...
08/01/2026
Comscore Launches Audio Targeting and Measurement Capabilities with The Trade De...
08/01/2026
Tonight, on RT Prime Time at 9:35pm on RT One and RT Player
Tonight, Prime T...
08/01/2026
The Late Late Show celebrates the very best of traditional Irish music with its first-ever full special dedicated entirely to the tradition
Lisa Canny | Kevin...
08/01/2026
The next universal technology since the smartphone is on the horizon - and it ma...
08/01/2026
In the rolling hills of Berkeley, California, an AI agent is supporting high-stakes physics experiments at the Advanced Light Source (ALS) particle accelerator....
08/01/2026
It will be murder on the dancefloor when Dancing with the Stars returns this S...
08/01/2026
NVIDIA is wrapping up a big week at the CES trade show with a set of GeForce NOW...
07/01/2026
SVG Summit 2025: All General Sessions Now Available To Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...
07/01/2026
NBCU's Brings Rinkside Live' and Courtside Live' Features to Peaco...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...