
(24/11/2013) Winning promotion to the Barclays Premier League in 2011, Swansea City Associated Football Club (AFC) marked their return to England's top flight with some scintillating performances on the pitch. They were also the first Welsh team to play in the league since its formation in 1992.
Ahead of the new 20130-14 season, Liberty Stadiums media department used the summer break to upgrade Swanseas audiovisual capabilities. To do this, they used Blackmagic Design equipment supplied by Jigsaw24.
copyrighted by liveProduction.tv Up until that point we'd been taking a single HD-SDI feed from our OB compound, usually from one of the broadcasters covering the match, and piped that over fiber to my office in the West stand, reveals .
With an increased demand throughout the club for access to a live match day feed, we had to rethink our approach for managing everything. I spoke with the Sky production team, who advised they could supply us with as many feeds as we could handle, which is when I began to explore how I would manage and distribute all of those feeds.
I wanted to centralise everything in our existing AV control room so we created an optical fiber bridge between the OB compound using two ATEM Studio Converters from Blackmagic Design as a rack mounted SDI to fiber converter. That was a lot easier as far as space and power requirements were concerned, explains Williams.
With an increased demand throughout the club for access to a live match day feed, we had to rethink our approach for managing everything. I spoke with the Sky production team, who advised they could supply us with as many feeds as we could handle, which is when I began to explore how I would manage and distribute all of those feeds.
I wanted to centralise everything in our existing AV control room so we created an optical fiber bridge between the OB compound using two ATEM Studio Converters from Blackmagic Design as a rack mounted SDI to fiber converter. That was a lot easier as far as space and power requirements were concerned, explains Williams.
Multiple 16 x 16 Blackmagic Design Micro VideoHubs are used to route video signals and other sources, including an HD feed from the stadium's Sky receiver, between the AV room and various locations, including the Swans' media suite, the press commentary positions and the club's analysis team.
We have various SDI runs between the our control room and other parts of the stadium, he explains. You have the main camera gantry in the west stand along with two additional cable runs down to the camera positions located in the players' tunnel and our press conference suite, as well as over 130 press seats including 54 commentary positions.
Blackmagic's Micro Videohub means that we have greater flexibility on match days. We can switch between signals and determine where they need to be at the touch of a button. All we do is reroute for example the Camera 1' signal from the gantry if it is being used by the club's analysis team or we switch to the broadcast feed for press, so that they have access to all of the close up action, if it is being used as a commentary position instead.
In the media suite, Williams has installed an ATEM Television Studio production switcher alongside the second Micro VideoHub. Not only am I able to monitor all of those various feeds using the ATEM's multiviewer, but I can also capture interviews filmed in the tunnel without having to leave my desk.
We have one iMac set up to overlay lower thirds and keyed graphics such as timers, scores and titles on a clean feed, presuming of course the match day broadcaster isn't already providing a mixed feed.
Any matchday content we might product on the day is captured using two Mac Pro editing stations equipped with DeckLink boards, including the DeckLink Mini Recorder.
In addition, we recently added a Blackmagic H.264 Pro Recorder to the analysis set up, allowing the match to be captured in HD but still remain in a manageable file size so that it can be copied to the any of the coaching staffs laptops straight after the final whistle.
It is always good when a new system has a continuity to its interface and operation across all its various components and now, every part of our HD-SDI set up at the Liberty Stadium has that Blackmagic familiarity of use.
The quality of our video feeds to the various systems has greatly improved how we are able to work behind the scenes, explains Williams. Now, the real difference won't be seen by our supporters until we begin work on the next phase of the stadium expansion. This will include a giant fan screen in the stadium with the potential for introducing live match day content, he concludes.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers and infrastructure builders, Japan is one of the world's centers of AI - building across the full stack wit...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...