comScore Releases February 2014 U.S. Online Video RankingsMaker Studios Gains Viewers to Secure the #2 Spot in February's YouTube Channel Ranking
RESTON, VA, April 7, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182.4 million Americans watched 49.2 billion online content videos in February, while the number of video ad views totaled 24.6 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 152.8 million unique viewers. Facebook ranked #2 with 91.1 million viewers, followed by AOL, Inc. with 63.4 million, Yahoo Sites with 49.7 million and NDN with 46.9 million. Nearly 49.2 billion video content views occurred during the month, with Google Sites generating the highest number at 11.7 billion, followed by Facebook with 6.8 billion and AOL, Inc. with 1.1 billion. Google Sites had the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
February 2014
Total U.S. - Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 182,416 49,184,379 1,076.1
Google Sites 152,830 11,663,609 304.7
Facebook 91,136 6,760,830 119.8
AOL, Inc. 63,394 1,070,527 54.4
Yahoo Sites 49,667 458,824 106.7
NDN 46,892 515,799 72.7
VEVO 37,206 561,247 43.9
Microsoft Sites 36,077 595,616 38.3
Blinkx 34,983 498,972 27.9
Vimeo 34,467 163,252 33.1
Amazon Sites 32,029 146,923 26.3
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed nearly 24.6 billion video ads in February, with AOL, Inc. recapturing the #1 position with 3.2 billion ad impressions. Google Sites came in second with 3 billion ads, followed by Live Rail with 2.9 billion, BrightRoll Platform with 2.6 billion and TubeMogul Video Ad Platform with 2.4 billion. Time spent watching video ads totaled 9.1 billion minutes, with AOL, Inc. delivering the highest duration of video ads at 1.5 billion minutes. Video ads reached 51.6 percent of the total U.S. population an average of 154 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 67.
Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
February 2014
Total U.S. - Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 24,649,383 9,143 153.7 51.6
AOL, Inc. 3,155,514 1,490 21.8 46.7
Google Sites 3,010,360 299 28.4 34.1
Live Rail 2,890,724 1,197 18.6 49.9
BrightRoll Platform 2,568,891 1,182 16.0 51.6
TubeMogul Video Ad Platform 2,360,102 710 20.6 36.8
SpotXchange Video Ad Marketplace 2,217,051 668 18.1 39.4
Specific Media** 1,738,320 638 11.0 51.0
Tremor Video** 984,923 425 8.6 36.8
Hulu 888,276 348 67.2 4.3
Videology 575,471 262 7.2 25.6
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
The February 2014 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 36.4 million viewers. Maker Studios Inc. climbed into the #2 spot with 30.3 million unique viewers, followed by Fullscreen with 25.9 million, warnerbros vfp with 25.1 million and ZEFR with 24 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (49 minutes per viewer), followed by VEVO (44 minutes per viewer). VEVO streamed the greatest number of videos (552 million), followed by Maker Studios Inc. (492 million).
Top YouTube Partner Channels Ranked by Unique Video Viewers
February 2014
Total U.S. - Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 36,445 551,886 44.0
Maker Studios Inc. @ YouTube 30,321 491,818 49.0
Fullscreen @ YouTube 25,859 338,526 36.3
warnerbros vfp @ YouTube 25,145 99,369 5.6
ZEFR @ YouTube 24,036 126,107 13.0
Warner Music @ YouTube 22,164 145,613 17.9
NBC Entertainment @ YouTube 20,415 70,224 8.6
The Orchard @ YouTube 17,339 67,761 10.8
UMG @ YouTube 13,851 47,307 9.0
BroadbandTV @ YouTube 13,365 150,232 31.3
Other notable findings from February 2014 include:
85.0 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 4.0 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 33.4 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online.
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comScore Releases February 2014 U.S. Online Video RankingsMaker Studios Gains Viewers to Secure the #2 Spot in February's YouTube Channel Ranking
