Telenor Group Supports Stop Cyberbullying Day 06 Acro its Markets in Asia

With an estimated half billion youth in Telenor Asia's markets of Bangladesh, India, Malaysia, Myanmar, Pakistan and Thailand accessing the internet for the first time in the next five years, Telenor hopes to educate young users on the benefits of connectivity, as well as how to navigate online threats.

Cyberbullying refers to electronic communication used to bully a person by sending messages of an intimidating nature. With 92% of parents in India fearful that their children will be cyberbullying victims[1], and 49% of school students in Bangladesh, 37% in Malaysia and 33% in Thailand encountering or previously involved with cyberbullying[2], education is becoming increasingly key to mitigate growing online abuses rates.

Telenor is dedicated to increasing internet safety for all, with an emphasis on youth, said Ola Jo Tandre, Head of Social Responsibility, Telenor Group. Stop Cyberbullying Day 2016 is a progressive initiative that seeks to address online bullying. With an estimated 100 million young people to come online in Telenor's Asia markets by 2017, creating awareness around this topic is an important part of our efforts to actively reduce cyberbullying levels.

Bangladesh

A sizeable 49% of school students in Bangladesh have experienced either being bullied or disturbed online,' being bullied by the same person both online and offline' or have actually engaged in bullying others online. The same percentage said they submitted to at least one form of peer pressure.

With less than half of Bangladeshi school students choosing to confide in parents and teachers when faced with online issues, the country sees a lower than average rate of consultation with adults compared to other markets in Asia.

India By 2017, 134 million children in India will be online, giving them access to a unique world of information and knowledge. Yet, more than half of children between the ages of 8 to 17 years (53%) who are currently utilizing the net, have faced some form of cyberbullying at least once. As a result, parents in India fear online bullying more than physical bullying when it comes to their children and compared to the global average, Indian parents are 20% more likely to limit their child's online activities.

Malaysia

Internet usage by schoolchildren in all states in Malaysia is more than 90% on average. One in four report having experienced cyberbullying, however a 2015 study revealed that the majority of Malaysian schoolchildren are aware that such behaviours can be identified and reported. In the face of online threats by peers, most Malaysian children are likely to adopt a privacy setting or blocking strategies, and are aware of the channels to report to teachers or relevant authorities. Nonetheless, there is a high likelihood that many youngsters will keep quiet and hope the cyberbullying will stop, rather than consult a trusted adult.

Malaysian students also ranked highly in terms of being aware of what constitutes socially acceptable behaviors on the internet and are open to following online rules set by parents. Overall, 67% said they felt able to improve or solve any cyberbullying problems themselves or with adult help. This higher percentage could be attributed to consistent efforts to increase internet safety awareness among Malaysian school students, including Digi's CyberSAFE programme.

Thailand

Overall, 33% of Thai school students have experienced either being bullied or disturbed online,' being bullied by the same person both online and offline' or they have actually engaged in the act of bullying others online. Additionally, 35% of Thai students have said they succumbed to at least one form of peer pressure such as being encouraged to visit unsuitable websites or use bad language online.

Of the Thai students encountering cyberbullying and online peer pressure, 59% responded that they felt capable of resolving such issues by themselves or with adult guidance. Notable was the level of students in Thailand who said when faced with online issues that they do not know how to solve alone: 55% said they were likely to approach their parents, far higher than Bangladesh at 38% saying they would consult their guardians. By frequently consulting with parents, children can better navigate the challenges of interactions online.

Cyberbullying Support

For more information on how to make the internet a safer environment for youth, Telenor Group provides a Parent Guide: How to talk to your children about the internet.

Launched by Cybersmile Foundation, Stop Cyberbullying Day utilizes social media to spread an anti-cyberbullying message with the #SCD2016 hashtag. In 2015, the movement engaged 45 million people, and this year Telenor hopes to help them exceed that number. To read about Stop Cyberbullying Day please visit: https://www.cybersmile.org/stop-cyberbullying-day.

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Media Contacts

Marcus Adaktusson, Tel: +65 9879 5730, E-mail: Marcus.adaktusson@telenor.com

About Telenor Group

Telenor Group is one of the world's major mobile operators with more than 208 million subscribers. Our #MoreThan 33,000 employees across 13 countries in Europe and Asia work each day to provide connectivity and to make a real difference for people, business and society.

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[1] www.bgr.in/news/92-indian-parents-fear-cyber-bullying-risk-for-kids-report

[2] www.telenor.com/media/press-releases/2016/safe-internet-research-spotlights-student-experiences-with-cyberbullying-and-online-peer-pressure

LINK:	http://www.telenor.com/media/press-releases/2016/telenor-group-support...
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