Evergent, a leader in customer management and monetization for streaming and digital subscription businesses, today announced that Captivate Smart, the company's AI-backed payment recovery engine, is now available in AWS Marketplace. AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors, making it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). The AWS Marketplace listing is Evergent's third in the past eighteen months, joining the Evergent Monetization Platform (EMP) and Evergent Revenue and Royalty Management (ERRM) offerings.
The Captivate Smart tool allows enterprises with subscription models to analyze and enact intelligent payment retries, leading to reduced payment failure and an improved customer experience. Subscription businesses today must be able to respond to both forms of customer loss: voluntary, or active, churn, where the customer consciously cancels the service, and involuntary, or passive, churn, where the system cancels the service due to payment collection issues. The payment retries engine improves on standard industry benchmarks by proactively anticipating payment failures and deploying recovery tactics providing companies with precise, easy-to-use solutions to improve customer retention and increase overall customer lifetime value (LTV).
With Captivate Smart, Evergent has applied our most powerful and innovative technology to solve existential challenges of payment recovery, subscriber retention and customer lifetime value common to the millions of active customers on AWS, said Vijay Sajja, founder and CEO of Evergent. The launch of Captivate Smart in the AWS Marketplace allows us to extend our reach with this diverse customer base, empowering companies to apply AI and ML technology to predict potential churn and respond with hyper-personalized programs and approaches to prevent it. We continue to value AWS as a critical channel in the ongoing growth of our product offerings across this customer base.
The release of Captivate Smart enhances Evergent's existing relationship with AWS customers. Evergent launched EMP, its flagship monetization platform, on AWS in April of last year, followed closely by ERRM, its solution for more complex revenue management services, last September. AWS reaches a global audience of users in search of subscription-based services across a wide variety of verticals. The release of Captivate allows all AWS customers to reap the benefits of Evergent's AI-infused payment retries engine to drastically reduce payment failures and improve customer loyalty.
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Evergent, a leader in customer management and monetization for streaming and digital subscription businesses, today announced that Captivate Smart, the company's AI-backed payment recovery engine, is now available in AWS Marketplace. AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors, making it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). The AWS Marketplace listing is Evergent's third in the past eighteen months, joining the Evergent Monetization Platform (EMP) and Evergent Revenue and Royalty Management (ERRM) offerings.
