Sony Pixel Power calrec Sony

FOX and The Trade Desk Announce Extensive Advertising Integrations Across FOX Portfolio

19/06/2024

FOX and The Trade Desk Announce Extensive Advertising Integrations Across FOX Portfolio Partnership Anchored Around Premium Content and Open Internet Industry Collaboration Expanded Integration of Unified ID 2.0 and OpenPath Through AdRise Commitment to Work Together Around Identity and CTV Authentication New York, NY and Los Angeles, CA - June 19, 2024 - Fox Corporation ( FOX or the Company ) (Nasdaq: FOXA, FOX) and global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced their newly expanded partnership to bring best-in-class innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives.

The commitment to the deepening of our relationship with The Trade Desk highlights our belief in their vision for premium content and a more open Internet. Through our market leading brands and our AdRise technology platform, FOX and Tubi are at the forefront of enabling new and impactful ways for advertisers to reach and engage with authenticated audiences, at scale, said Paul Cheesbrough, Chief Executive Officer, Tubi Media Group. Our extended partnership with The Trade Desk builds upon many successful years of working with each other and signals the next chapter - one where we move towards a more deeply integrated marketplace and collaborate around key industry issues like transparency and identity.

Tubi's early adoption of both Unified ID 2.0 (UID2) and OpenPath paved the way to extend these technologies across the entire FOX portfolio through AdRise. At a key moment where the industry is building a new identity fabric that functions across all advertising channels, FOX is leveraging UID2 to offer advertisers the tools to transact on addressable inventory with greater precision, and OpenPath to provide advertisers easier, more direct access to its premium inventory.

Our partnership with FOX represents a win-win for advertisers and the industry at large. It not only creates value for our shared advertisers but moves the industry forward towards an addressable and efficient marketplace. By combining Unified ID 2.0 and OpenPath, FOX's forward-leaning approach to innovation represents a major opportunity for advertisers to apply data to their media investments on the premium, open internet, said Jeff Green, The Trade Desk CEO and Founder. In doing so, FOX is pioneering price discovery and helping create the new identity fabric of the open internet. This latest innovation in the long-term partnership between FOX and The Trade Desk represents a step forward for our industry.

Part of FOX's acquisition of Tubi in 2020, AdRise is an advanced, purpose-built ad technology platform for CTV and linear inventory. It has evolved into an enterprise-wide platform for FOX under the Tubi Media Group umbrella, offering unique and direct access to FOX's entire portfolio of brands, including FOX Sports, FOX Entertainment, FOX News Media and Tubi.

About Fox Corporation

Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.

About The Trade Desk

The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.

Press Contact:

Lauren Townsend

Fox Corporation

310-369-2729

lauren.townsend@fox.com

Melinda Zurich

The Trade Desk

201-320-9398

melinda.zurich@thetradedesk.com
LINK: https://www.foxcorporation.com/news/corp-press-releases/2024/fox-and-t...
See more stories from foxinternational

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

04/06/2026

Sony's New PTZ Cameras Deliver 4K 60p; New STARVIS Sensor Meets Low-Light Demands

Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...

04/06/2026

SVG Students To Watch: Alex Albert, Texas A&M University

This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...

04/06/2026

USGA Brings AI Recaps, 3D Range Tracking, and Predictive Shot Tracing to U.S. Womens Open

For the first time at a women's golf major, every player in the field will r...

04/06/2026

Panasonic PT-RQ45 Projectors Power Lille Video Mapping Festival Opera House Installation

Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...

04/06/2026

Bitmovin and Akamai Support NRJ Groups Deployment of Akamai Adaptive Media Player 2

Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...

04/06/2026

Telestream to Exhibit at InfoComm 2026 with Live Production and Media Workflow Demonstrations

Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...

04/06/2026

Sony Announces RIALTO 65 Image Sensor Block for VENICE 2, Targeting 2027 Release

Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...

04/06/2026

KOKUSAI DENKI Electric America to Exhibit 4K and Remote Production Solutions at InfoComm 2026

KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...

04/06/2026

Bell Media to Carry All 104 FIFA World Cup 2026 Matches Across TSN, RDS, and Streaming Platforms

Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...

04/06/2026

MASV Case Study: How MASV Reduced Miami HEAT's Road Game Video Transfer Times by 85%

The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...

04/06/2026

MASV Outlines Seven-Step Sports Analytics Workflow, Highlights File Transfer as Key Bottleneck

MASV, a managed file transfer platform used in broadcast and live sports product...

04/06/2026

NESN Appoints Fahad Haider as Vice President of Operations and Engineering

NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...

04/06/2026

Sports Broadcaster, Executive, and Author David J. Halberstam Dies

David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer. Over his l...

04/06/2026

Grass Valleys Ben Dolinky on Offering Teachable Technology to College Students Across the Country

Although collegiate production programs are tasked with delivering high-quality ...

04/06/2026

Prime Video Caps First NBA Season With Sports Emmy Win, Carries In-House Production Into WNBA Campaign

California studio, two production trucks, global distribution system are combine...

04/06/2026

TikTok and Sundance Collab Launch Micro-Series Storytelling Program

New global program empowers and supports storytellers through scriptwriting course and access to industry experts TikTok and Sundance Institute today announce...

04/06/2026

Celemony announce Tonalic ARA support for Cubase & Nuendo

Steinberg DAWs now boast in-depth Tonalic integration Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...

04/06/2026

GearExpo UK: Microphone Update

Get Hands-On With Over 20 Mic Brands GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...

04/06/2026

Positive Grid launch Reactor amp range

Combos feature new Amplifier Intelligence engine Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...

04/06/2026

Is Your Job Making You Work this June?

Is Your Job Making You Work this June? 4 June, 2026 Media releases SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...

04/06/2026

Statement regarding unauthorised use of SBS logos on third party social content

Statement regarding unauthorised use of SBS logos on third party social content 4 June, 2026 Media releases SBS has become aware of social media posts in c...

04/06/2026

TiVo: TV Viewing Hits Post-Pandemic Peak

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

Bitmovin and Akamai Support NRJ Group to Deploy Next Gene...

Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...

04/06/2026

American Underground Opens at American Tobacco Campus, Completing a 16-Year Full-Circle Story

American Underground (AU), the Startup Hub of the South and a community of mor...

04/06/2026

Nielsen: Thunder Rolls as NBA's Most-Watched Team

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

AI Drives Lenovo's 2026 FIFA World Cup Broadcast Plans

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

ATSC Conference Looks Beyond Traditional TV for 3.0 Success

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

ATSC Awards Highest Technical Honor to Julia Kenyon

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

Lumine Group to Acquire Synamedias Video Network Business

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

BFOA Launches 5th Annual Giving Day

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

Hemisphere Media Group Brings WAPA+ Fast Channel to Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

APTS to Hold June 4 'Protect My Public Media Day'

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI

NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI Brie Clayton June 3, 2026 0 Comments RTX Spark - a 1-Petaflop Superchip, the Full...

04/06/2026

Inside the Peaky Blinders: The Immortal Man Grade

Inside the Peaky Blinders: The Immortal Man Grade Brie Clayton June 3, 2026 0 Comments Simone Grattarola discusses shaping the look in DaVinci Resolve...

04/06/2026

Cine Gear Expo Announces 2026 Awards of Excellence Recipients

Cine Gear Expo Announces 2026 Awards of Excellence Recipients Brie Clayton June 3, 2026 0 Comments Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...

04/06/2026

St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume

St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...

04/06/2026

'All the Truth in My Lies' Coming to Netflix on August 28

Back to All News All the Truth in My Lies Coming to Netflix on August 28 Entertainment 04 June 2026 GlobalSpain Link copied to clipboard Download the imag...

04/06/2026

Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at the Enders TMT Leaders Live 2026 Conference

Back to All News Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...

04/06/2026

Turn Your Living Room into a Stadium With the New FIFA World Cup: Launch Edition' Game, Exclusively on Netflix Games June 11

Back to All News Turn Your Living Room into a Stadium With the New FIFA World ...

04/06/2026

Keeping conversations real on LinkedIn

Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News LinkedIn Corporate Communications Share LinkedIn Facebook ...

04/06/2026

Culture and family at the centre of new RT travel series

BackStory follows four Irish young people as they travel back to their parents' homelands Modern Irish identity is enriched by cultures and influences from...

04/06/2026

Forecast: Fun Ahead - 18 Games Join in June to Stream on GeForce NOW

June's forecast with GeForce NOW: 100% chance of gaming. GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...

03/06/2026

SES Launches Multi-Orbit Satellite Inflight Connectivity on Viva Airlines

SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...

03/06/2026

CFP, ESPN, and TNT Sports Announce 2026-27 College Football Playoff Broadcast Schedule

The College Football Playoff, ESPN, and TNT Sports have announced kick times and...

03/06/2026

RED Digital Cinema to Host Panels and Demos at Cine Gear Expo 2026

RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations. P...

03/06/2026

Roku Launches Soccer Zone for FIFA World Cup 2026

Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...