
FOX and The Trade Desk Announce Extensive Advertising Integrations Across FOX Portfolio Partnership Anchored Around Premium Content and Open Internet Industry Collaboration Expanded Integration of Unified ID 2.0 and OpenPath Through AdRise Commitment to Work Together Around Identity and CTV Authentication New York, NY and Los Angeles, CA - June 19, 2024 - Fox Corporation ( FOX or the Company ) (Nasdaq: FOXA, FOX) and global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced their newly expanded partnership to bring best-in-class innovation to advertisers to help them reach their audiences and measure campaign performance to meet their business objectives.
The commitment to the deepening of our relationship with The Trade Desk highlights our belief in their vision for premium content and a more open Internet. Through our market leading brands and our AdRise technology platform, FOX and Tubi are at the forefront of enabling new and impactful ways for advertisers to reach and engage with authenticated audiences, at scale, said Paul Cheesbrough, Chief Executive Officer, Tubi Media Group. Our extended partnership with The Trade Desk builds upon many successful years of working with each other and signals the next chapter - one where we move towards a more deeply integrated marketplace and collaborate around key industry issues like transparency and identity.
Tubi's early adoption of both Unified ID 2.0 (UID2) and OpenPath paved the way to extend these technologies across the entire FOX portfolio through AdRise. At a key moment where the industry is building a new identity fabric that functions across all advertising channels, FOX is leveraging UID2 to offer advertisers the tools to transact on addressable inventory with greater precision, and OpenPath to provide advertisers easier, more direct access to its premium inventory.
Our partnership with FOX represents a win-win for advertisers and the industry at large. It not only creates value for our shared advertisers but moves the industry forward towards an addressable and efficient marketplace. By combining Unified ID 2.0 and OpenPath, FOX's forward-leaning approach to innovation represents a major opportunity for advertisers to apply data to their media investments on the premium, open internet, said Jeff Green, The Trade Desk CEO and Founder. In doing so, FOX is pioneering price discovery and helping create the new identity fabric of the open internet. This latest innovation in the long-term partnership between FOX and The Trade Desk represents a step forward for our industry.
Part of FOX's acquisition of Tubi in 2020, AdRise is an advanced, purpose-built ad technology platform for CTV and linear inventory. It has evolved into an enterprise-wide platform for FOX under the Tubi Media Group umbrella, offering unique and direct access to FOX's entire portfolio of brands, including FOX Sports, FOX Entertainment, FOX News Media and Tubi.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, LinkedIn and YouTube.
Press Contact:
Lauren Townsend
Fox Corporation
310-369-2729
lauren.townsend@fox.com
Melinda Zurich
The Trade Desk
201-320-9398
melinda.zurich@thetradedesk.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
02/09/2026
Why agentic media supply chains need experience design built around visibility, reversibility and human authority
When AI can generate a functional interface ...
02/09/2026
Six-country survey finds 26% of sports fans frequently unable to determine where...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
KOKKEDAL, DENMARK, SEPTEMBER 1, 2026 DPA Microphones announces its new 6388 CORE Headset Microphone, a high-performance directional headset designed for dema...
02/09/2026
Pliant Technologies will highlight its CrewCom CXD 32CF 32x32 Dante /AES67 Digital Audio Network Interface, a powerful connectivity solution designed to expand ...
02/09/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced two enhancements to Teatro Pulse, its end-to-end TV service operation...
02/09/2026
Signiant, trusted by the media industry for accelerated content movement for more than 20 years, will showcase the latest evolution of the Signiant Platform at ...
02/09/2026
With a contractual agreement to supply a leading UK sports broadcaster with outside broadcast services for 104 football matches per season over the next four ye...
02/09/2026
IBC2026 will put sport firmly at the centre of the global media and entertainment technology conversation with the strongest sports showing in the event's h...
02/09/2026
PTZOptics will bring a hands-on showcase of intelligent video production to IBC2026 (11-14 September, RAI Amsterdam), with demonstrations spanning new camera te...
02/09/2026
OOONA, a global provider of professional management and production tools for the media localization industry, today announced the launch of OOONA Go, a ready-to...
02/09/2026
EON Media will make its European debut at IBC2026 (September 11-14, RAI Amsterdam) in the show's Future Tech Zone (Hall 14.FT5). The company is launching it...
02/09/2026
Frequency, the engine behind many of the worlds leading streaming television channels, will demonstrate at IBC2026 how integrating intelligence throughout chann...
02/09/2026
On-device AI platform gives broadcasters and content creators purpose-built tools for real-time vertical video production and AI-enhanced sports coverage...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...
02/09/2026
Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...
02/09/2026
Women in Media announces that it will host the two-day Reel/Forward in-person conference devoted to navigating today's production scene. Guests can enjoy pa...
02/09/2026
The expanded partnership brings Teradek's Live Production solutions to New Media AV's European dealer and integrator network, opening new opportunities ...
02/09/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, announces a major expansion to its award winning Studio...
02/09/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that premium entertainment brand Foxtel has selected Vipe to underpin playout for...
02/09/2026
SubtitleNEXT helps HOT Telecom's subtitling team keep a cool head with reliable QC capabilities
Profuz Digital, global developer of digital media and local...
02/09/2026
Case Study: Mission Digital Strengthens Battery Safety with Safe-ion
As productions become increasingly dependent on battery-powered equipment, the safe storag...
02/09/2026
LA JOLLA, CA-Influenza viruses constantly shapeshift to evade recognition by the immune system. This shapeshifting occurs in critical proteins like hemagglutini...
02/09/2026
LA JOLLA, CA-Clinicians often use a medical test called a 12-lead electrocardiogram (ECG) to diagnose heart problems, which uses electrodes placed on the chest ...
02/09/2026
LA JOLLA, CA-Proteins may look like rigid molecular structures, but inside our c...
02/09/2026
RT has today announced a major media partnership with Lidl around Katie Taylor's historic Croke Park clash with Flora Pili on Saturday, September 5th.
The...
01/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...
01/09/2026
DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...
01/09/2026
The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...
01/09/2026
MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...
01/09/2026
FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...
01/09/2026
FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...
01/09/2026
Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...
01/09/2026
Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...
01/09/2026
Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...
01/09/2026
Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...