Astro expands its OTT aggregation play with TVBAnywhere+ App

Astro expands its OTT aggregation play with TVBAnywhere App

Date Released:09 Sep 2021

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Dynasty Pack customers enjoy free access to Premium Service

Astro and TVB Anywhere, the OTT service of Television Broadcasts Limited (TVB) are pleased to announce that Astro Dynasty Pack customers can enjoy FREE Premium Service access (worth RM39.90/month) to the best of Hong Kong entertainment on the TVBAnywhere app in Malaysia starting 13 September 2021 at 3:00pm.

TVBAnywhere offers an extensive library of over 40,000 hours of the biggest Cantonese entertainment, comprising the most in-demand variety shows to the hottest drama series. The Premium Service comes with a fully-fledged complimentary content offering including the VOD Zone that provides complete access to latest TVB dramas and variety shows within one hour after the HK TV premiere; and the Channel Zone that offers five linear TVB channels namely TVB International Jade, TVB News Channel, TVB Entertainment News, TVB Finance and Information Channel and TVB XingHe with a 3-hour playback function.

Wong Siah Ping, Vice President of Astro Chinese Customer Business said, TVB has been our long-term partner and we are thrilled to bring its premium streaming service, TVBAnywhere to our Dynasty Pack customers as a value-added proposition. In the streaming world where some consumers prefer to access rich content choices in a fast and convenient manner, having TVBAnywhere as a key addition to our growing OTT streaming offerings enables us to further deepen our engagement with our audiences.

We are offering an amazing viewing experience to our deserving customers, who are our greatest assets, by giving them access to their favourite content on linear, On Demand and on the streaming app they love. In line with our aspiration to be the nation's #1 Entertainment Destination, we will continue to delight Malaysians with fresh, compelling content and great experiences, as well as best-in-class video streaming services.

Terence Yau, Assistant General Manager, TVB Anywhere said: We value our fans in Malaysia and we are happy to offer our extended OTT service complimentarily to those who have been enjoying TVB Jade via Astro in Malaysia, enabling them an even better, more convenient and holistic TVB entertainment experience. TVB is among the largest commercial original Chinese programme producers in the world, whilst Astro is known for its extensive reach, strong marketing and distribution capabilities. We are delighted to be able to benefit our faithful customers of TVB Jade via Astro with enhanced technical possibilities and capabilities, as well as with all our latest and greatest content including the OTT-exclusive ones, providing them a complete TVB entertainment accessibility via internet connection on mobile devices and Android TVs, making it truly anytime, anywhere around the globe*.

The vast content library of TVBAnywhere includes new originals such as AI Romantic and Story Of Zom-B, as well as latest dramas titles like The Kwoks And What and The Line Watchers. Apart from drama series, a wide range of inspiring genre from music, talk shows to reality shows such as Music Wall Hall, Family Feud, Please Mind The Gap and more, as well as a conspectus of timeless classics including Dark Tales, Healing Hands and Triumph In The Skies will also be available. Besides TVB's classic and latest content, TVBAnywhere also provides popular drama series from the Mainland China. Viewers can enjoy the content in multiple audio-options on the app including Cantonese and Mandarin whilst subtitles will be available in Traditional Chinese, Simplified Chinese and English.

Astro Dynasty Pack customers can download TVBAnywhere via Apple App Store, Google Play Store and HUAWEI AppGallery to enjoy free access by signing in with their Astro ID from 3:00pm on 13 September 2021. Privileges Dynasty Pack customers can enjoy include two concurrent viewings with one account enabling sharing amongst family members, less video ads and the ability to download their content for offline viewing via mobile devices and Android TVs anywhere, anytime they want.

TVBAnywhere is the latest addition to Astro's expanding line-up of premium app partnerships which include HBO GO, Disney Hotstar, IQIYI and soon to be launched Netflix.

Astro customers can visit https://promotions.astro.com.my/details/TVBAW from 13 September 2021, 3:00pm onwards for full details of the TVBAnywhere offer. For more information on TVBAnywhere , kindly follow the official Facebook page of Astro and TVB Anywhere.

*Global access feature is currently not available in Mainland China, Hong Kong, Canada and Macau.

LINK:	https://www.astro.com.my/mediaroom/articledetails.aspx?id=1507&title=a...
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