London's Deluxe Digital Selects HP to Transform Film Distribution Process to CinemasDigital file exchange process combined with cloud technology reduces film distribution cost and complexity
LONDON HP Enterprise Services UK Ltd. today announced that Deluxe Digital Cinema EMEA (Europe, the Middle East and Africa), a technology and services provider to the film industry for digital cinema services and distribution throughout EMEA, is working with HP to enable improvement in the speed, security and quality of its feature film and trailer distribution.
Under the terms of the seven-year agreement, Deluxe Digital will use HP Business Exchange Services (BES) content distribution systems combined with HP Enterprise Cloud Services to improve distribution of the latest feature films from an initial 3,000 cinemas across Europe in the next 18 months, with potential growth to 8,600 cinemas within five years.
Deluxe currently delivers feature film and trailer content on either hard drive or satellite on behalf of the major Hollywood studios. Hard-drive distribution requires physical delivery and return, which creates a complex disk inventory management process. Deluxe is working with HP to create a more reliable, secure and scalable managed delivery process using a cloud environment.
The network is designed to handle petabytes of data each month in order to fulfill the current distribution needs of films. It also has been architected to seamlessly absorb the expected growth in film size based on increased frame rates, resolution, dynamic range and other emerging technologies.
The new delivery and storage method will enable studios to distribute films on demand from a secure cloud environment via fast and economical broadband networks managed by HP BES. HP also will provide a business process service delivered on a cloud-based architecture and implement the new delivery method using HP Enterprise Cloud Services Virtual Private Cloud.
As a global leader in digital cinema services, Deluxe is always working to identify the next-generation solutions that can deliver improved security, efficiency and faster time to market, said Peter Wright, managing director, Deluxe Digital Cinema EMEA. Leveraging HP's business process with cloud services to transform our current methods will provide true quality, bandwidth and expertise. This will give cinema exhibition of all sizes across Europe, and potentially worldwide, more efficient and effective delivery of films to cinema sites. Our goal is always to increase service levels to our clients, the film distributors, ensuring they get on screen on time.
Deluxe and HP BES will manage the network and monitor the large quantity of Digital Cinema Packages distributed for each movie release. As the trading partner file exchange service provider, HP, working with Deluxe, will use the system to schedule each delivery and ensure all files are delivered and arrive in a safe and secure manner. Deluxe will install direct connectivity into cinemas, allowing sites to securely access and download films from the source via in-theater HP ProLiant servers. Feature and trailer content will then be loaded directly into the theater management system that manages the projection onto each theater screen.
Taking advantage of cloud technology creates better visibility into content location and status for Deluxe customers. Using managed cloud services rather than physical assets will provide many benefits for distribution and cinema management, including faster delivery and, over time, lower costs. This approach will significantly reduce physical hard-drive distribution and inventory, which will enable a reduction in carbon footprint.
Technology plays a major role in all aspects of the movie value chain from concept to production to distribution to create experiences for viewers that are more real and entertaining while more efficient to create and distribute, said Howard Hughes, senior vice president and general manager, Enterprise Services Europe, Middle East and Africa, HP. By bringing together our enterprise cloud services and file exchange capabilities, HP will deliver world-class solutions that help studios and cinemas become more efficient and effective behind the scenes so they can focus on delighting movie goers around the world.
This agreement contributes to HP's heritage of designing technology and solutions for the film industry. HP has deep roots in the film industry going back to the company's first product: an audio oscillator, an electronic test instrument used by sound engineers, which was later sold to Disney, and played a key role in supplying sound effects for the animated film Fantasia.
HP's premier Americas client event, HP Discover, takes place June 11-13 in Las Vegas.
About Deluxe
Deluxe Media is the leading global provider of creative, marketing, localization, and technical supply chain services for commercials, television shows and movies. Deluxe Media employs more than 2,600 full-time employees and 4,300 metadata and language translators. Operating out of 27 worldwide locations, Deluxe Media provides services to the world's leading brands, advertising agencies, television and movie studios, broadcasters, and digital distribution portals. Deluxe Media is a division of Deluxe Entertainment Services Group Inc.
Deluxe Entertainment Services Group Inc., a wholly-owned subsidiary of MacAndrews & Forbes Holdings Inc., is the leading provider of a broad range of entertainment industry services and technologies to the worldwide entertainment industry including the Hollywood studios, broadcast/cable/satellite providers, digital distribution, gaming as well as content owners and creators. Services for content creation in features, television and commercials are offered in production, post production, digital distribution, marketi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
London's Deluxe Digital Selects HP to Transform Film Distribution Process to CinemasDigital file exchange process combined with cloud technology reduces film distribution cost and complexity
