Ooyala Video Streaming and Analytics Technology Gains Mainstream Momentum with New Subscription Movie Service, Presto

SYDNEY and MOUNTAIN VIEW, Calif. (March 11, 2014) -- Ooyala, the leading innovator in video streaming, analytics and monetization, today announced that its technology has been deployed in support of Presto, a new subscription movie service launching in Australia. Telstra, Australia's leading telecommunications and information services company, worked with Ooyala to assist in bringing Presto to market, offering on-demand movie streaming.

As part of the Presto deployment, Telstra partnered with Ooyala's Professional Services group to develop a custom publishing workflow and metadata management system for Presto, deliver studio-approved digital rights management (DRM) that works across all screens, and to integrate Presto with Telstra's IPTV platform as well as other Telstra partner platforms. The full set of over-the-top capabilities that Ooyala technology powers for Presto includes content search, discovery and recommendations, and device registration and management.

Presto is the latest example of Ooyala technology becoming a global standard for the world's most prominent broadcasters and operators, said Jay Fulcher, president and chief executive officer for Ooyala. Our customers understand that the digital era of TV and video mandates technology that unifies analytics and measurement with core video management and streaming services. This has been our focus from day one, and it is why in every major market, Ooyala is a go-to partner for delivering powerful, personalised and profitable services for every screen.

The launch of Presto builds on the strong momentum Ooyala has gained as the standard SaaS-based IP- delivered video service in the region. Ooyala powers services for many of Australia's leading enterprises, publishers and broadcasters including Shine Australia, Tennis Australia, News Corp Australia, Fairfax Media and Southern Cross Austereo. Together, Telstra and Ooyala also power services for Australia's National Rugby League and Australian Football League.

Rick Ellis, Group Managing Director Telstra Media Group, said the overarching guiding principle of Telstra is to deliver Australians engaging, interactive experiences on any screen, at any time. Ooyala underpins our plans to deliver just that, a personalised, compelling and intuitive video experience across all screens. Ooyala's superior video analytics also help us better understand the levers that drive viewer engagement so we can develop leading-edge programming and streaming services for our customers, said Mr. Ellis.

About Ooyala

Ooyala delivers personalised video experiences across all screens and is a leader in online video management, publishing, analytics and monetisation. Ooyala's integrated suite of technologies and services gives content owners the power to expand audiences through deep insights that drive increased viewer engagement and revenue from video. Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo! Japan.

Headquartered in Mountain View, California, Ooyala has offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The company works with premier reseller and technology partners throughout the Americas, Europe, Africa, Japan and the Asia-Pacific region. For more information,

visit www.ooyala.com.

LINK:	http://www.ooyala.com/about/press/ooyala-video-streaming-and-analytics...
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