Samsung Introduces the Future of the Washing Machine at Samsung European Forum 04

Samsung Introduces the Future of the Washing Machine at Samsung European Forum 2014 on Jan 27, 2014 The Samsung WW9000 combines an elegant design with an intuitive user interface and smart washing performance

Samsung Electronics today announced the WW9000, a washing machine that offers an intuitive user experience and smart laundry capabilities all packaged within an elegant minimalist design. Gone are unnecessary lines, knobs and buttons; instead the WW9000 has a streamlined front with a ripple design running along its side. As well as a beautiful design, it makes it easy to tackle household chores speedily, thanks to an intuitive 5-inch colour Full Touch Screen and enhanced smart features, all of which improve the overall performance of the washing machine.

Our ecobubble washing machine range has always pushed the boundaries in terms of offering our customers innovative features that make their lives simpler when it comes to doing the laundry, said Russell Owens, Head of Home Appliances, Samsung Electronics UK & Ireland. We believe our new WW9000 washing machine will change the way laundry appliances are perceived within the home. In much the same way that refrigerators have become an extension of people's interior design, we see the WW9000 following suit thanks to its simple, yet stylish design.

Simple Elegant Design

The new Samsung WW9000 is not an appliance to be hidden away. By replacing unnecessary lines with a seamless surface and natural curves, it is fits perfectly into any modern home. Featuring a translucent deep blue crystal finish, the door of the washing machine creates a beautiful spectrum of colours when it comes into contact with light. The WW9000 has a wider door - which is attached by a Metal Double Hinge - and the drum is placed higher up than a standard washing machine, making it easier for you to load and unload your laundry.

Intuitive and Easy-to-Use

The new Samsung WW9000 has a large 5-inch colour Full Touch Screen which allows you to select a range of settings at the touch of a button. For example, the Most Used' feature remembers frequently used cycles and washing options while the Favourites' feature means you can personalise your wash cycle by configuring various options such as temperature and spin speed.

Auto Optimal Wash

Once Auto Optimal Wash' is activated, four sensing technologies gather information about the load: size, degree of dirt and soiling, amount of water and detergent required. Based on this information, the Auto Optimal Wash' determines the best wash cycle, temperature, time, rinse cycle and spin speed, plus Auto Dispense1 automatically dispenses the right amount of detergent and softener into the washing machine.

Wash Cool, Save Energy

The new Samsung WW9000 is an ecobubbleTM washing machine so it uses a unique bubble generator that activates as a normal cycle begins. Air and water are pulled in to generate bubbles, dissolving and activating the detergent, which then penetrates faster and more evenly throughout the wash load. This helps to dissolve washing detergent, creating rich soapy foam that penetrates clothes faster, so less hot water is required, thus saving energy on every load.

Less Noise, Less Vibration, More Performance

Samsung's Vibration Reduction Technology uses a three dimensional vibration sensor system that keeps the drum well balanced at high spin speeds by ensuring 14 stainless steel balls spin together in the opposite direction to the laundry load. At lower drum speeds, powerful magnets hold the balls firmly in place and significantly decrease vibration and noise2.

To further reduce noise and vibration as well as making the washing machine more durable, the new Samsung WW9000's motor features Digital Inverter Technology which uses strong magnets for a quieter and more powerful performance. By eliminating the use of brushes, it also provides outstanding durability, backed-up by a 10-year warranty on the motor.

Specialty Cycles and Super Speed Wash

The WW9000 features six pre-programmed Specialty Cycles which allow you to select the required washing cycle without having to go through complicated settings. The Gardening' option will adjust settings to clean grass and mud stains, while the Cooking & Dining' cycle cleans food and grease marks. Other specialty cycles include Hygiene Care,' Active Sports,' Active Kids,' and Working & Everyday'.

A Super Speed Wash feature means you can get your laundry finished in 60 minutes3 thanks to the washing machine's twin water supply, which quickly fills the drum with water Meanwhile a Speed Spray feature shortens the rinse cycle by shooting powerful jets of water into the drum.

More Freedom - Smart Control

The Samsung WW9000 comes with Smart Control, making it possible to remotely control and monitor it using your smartphone - whether that be starting or pausing a cycle, or getting notifications on the remaining cycle-time and when the wash is complete.

UK Availability

The Samsung WW9000 washing machine will be available to buy in the UK from May 2014. Pricing is subject to individual retailers.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Warranty service availability and response times may vary from country to country and may also be subject to registration requirements in the country of purchase.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones,

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