Shutterstock Launches First Ethical Generative 3D API
Brie Clayton August 1, 2024
0 Comments
Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform offering high-quality creative content for transformative brands, digital media and marketing companies, today announced the launch of its generative 3D API, giving enterprises a fast and ethical way to produce realistic 3D models with AI. This generative API, built on the multimodal NVIDIA Edify generative AI architecture within a 16-month period, was trained exclusively on Shutterstock content, including more than half a million ethically-sourced 3D models, more than 650 million images and detailed Shutterstock metadata.
Shutterstock also announced the start of early access to its 360 HDRi generator API, also built on NVIDIA Edify, which generates rich and detailed natural environments for lighting 3D scenes. These new offerings will be showcased live during the Enhancing 3D Pipelines with Generative AI industry session held at the SIGGRAPH 2024 conference.
Some contents or functionalities here are not available due to your cookie preferences!
This happens because the functionality/content marked as Vimeo framework uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.
With our new generative 3D capabilities, studios and developers can revolutionize their pipelines, leveraging the only generative 3D service entirely trained on licensed data to ensure fair compensation for the original creators who also have the option to opt-out, said Dade Orgeron, Vice President of Innovation at Shutterstock. What's truly groundbreaking is that our generative technology transforms a traditionally lengthy process, that usually takes hours, into one that can be accomplished in minutes, dramatically reducing barriers to 3D creation and opening up new possibilities for enterprises across multiple industries.
With the recent expansion of 3D worldwide, companies face an increasing imperative to engage in ethical AI solutions. In response, Shutterstock has released this text-to-3D and image-to-3D generator API platform, allowing enterprises to immediately begin using their ethically trained AI API to accelerate pipelines, populate virtual worlds or even bring generative technology to the 3D tools artists use every day. The API can seamlessly be integrated into any application or pipeline, drastically reducing the time from concept to creation. Each 3D generation begins with a 2D preview image that users can approve or change. Once approved, the cloud-based generator produces the 3D files, which are returned in GLB, USDz and OBJ formats as triangles and quad meshes, complete with physically based rendering (PBR) materials.
With each successive training cycle over the past 16 months, quality and prompt adherence has improved by a significant margin, leading to assets that are ideal to use for prototyping, previsualization and as stepping stones to final designs. As part of this process, Shutterstock is also putting TRUST safeguards in place, which includes ensuring ethical compliance, legal integrity, and brand safety for our customers and their audiences through tailored protections and content controls. This also includes implementing and improving guardrails to protect against inappropriate content and content that resembles major brand IP.
To further help users, the API is launching with intuitive documentation that can even help non-developers integrate it in a couple of hours, as well as lightweight plugins and code samples for Blender and Gradio.
At SIGGRAPH 2024, some of Shutterstock's early beta testers, like HP, Trigger XR and WPP, will demonstrate how they are using the generator across a variety of use cases. HP will be showcasing 3D prints and physical prototypes, which attendees can design on the show floor. Trigger XR will demo asset creation for XR environments utilizing an Apple Vision Pro, while WPP will tackle generative 3D for virtual production in the NVIDIA Omniverse platform. Studios, Shutterstock's in house production service, will also present their immersive production capabilities and share the ways they utilize Shutterstock's generative 3D technology for a variety of their commercial clients.
Pricing and Availability
The API is available now for enterprise customers with a self-serve option coming soon. With generative credit packs starting as low as $25, companies and enterprises of all sizes will be able to utilize these next generation 3D capabilities.
Visit the generative 3D landing page to learn more about the API, sign up to be notified on launch, and gain access to the developer platform to preview API documentation. Developers and enterprises can also experiment with the capabilities today by visiting build.nvidia.com/shutterstock/edify-3d.
July 25, 2024Puget Systems Returns to SIGGRAPH 2024 to Demonstrate its On-Premises Generative AI and Machine Learning Custom ServerPuget Systems to Debut Newest Custom LLM AI Training and Inference Server
July 12, 2024Mile-High AI: NVIDIA Research to Present Advancements in Simulation and Gen AI at SIGGRAPHIn Denver, NVIDIA researchers will share how simulation research is improving AI
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Shutterstock Launches First Ethical Generative 3D API 
