
Calling all Jedi masters and young Padawans! You probably don't need reminding that today is May the Fourth (aka Star Wars Day), but Spotify is here to help you celebrate by taking our Blend feature to a galaxy far, far away. You can now merge your musical taste with that of Yoda, Chewbacca, Luke Skywalker, Darth Vader, or Princess Leia to create a shared playlist full of your favorite songs.
After you Blend with one of these iconic Star Wars heroes (or villain), you'll receive a share card showing your taste-match scores and the song that brings you two together. You can then share the cards, which also reveal your listening preferences compared to the character, directly to Instagram, Facebook, Snapchat, or Twitter.
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But the festivities don't end there. Spotify is also connecting you to the Star Wars-inspired music you love on the updated Disney Hub, which includes the ever-popular Best of Star Wars playlist. And as an extra treat, your play bar will turn into a lightsaber when you load up your favorite songs from this playlist using the desktop app. If you click on the lightsaber handle as you listen, it will switch between some of the most-loved lightsabers from the franchise.
Charting the popularity of Star Wars across the globe May the Fourth might be only a single day on the calendar, but it's one celebrated by fans across the globe. Last year on May 4, there was a record 986% increase in streams from the Best of Star Wars playlist-a playlist fans flock to when they want to hear the most popular tracks from the Star Wars movies, including Dual of the Fates, Anakin vs. Obi-Wan, and Battle of the Heroes.
But it's also clear that Star Wars fans take part in the fun all year round. With more than 1 million Star Wars-themed playlists on Spotify, fans especially love making playlists for Yoda and Baby Yoda, the Mandalorian, and Darth Vader.
And fans aren't just making playlists in honor of their favorite characters; they're also streaming their favorite soundtrack cuts at a staggering rate. Listeners have more than doubled their streaming of Star Wars music on Spotify since 2019.
Elsewhere across the galaxy, there are more ways fans are showing their love for Star Wars on Spotify.
Fans are falling for the resurrection of legendary characters Boba Fett and Obi-Wan Kenobi thanks to their Disney+ shows, and during the last three months, the number of playlists created by users with Boba Fett and Obi-Wan Kenobi in the title increased by 42%.
Whether you support the Rebellion or have a darker destiny, Spotify believes that music brings people together, especially on this most intergalactic of holidays. And now that you can Blend with your favorite Star Wars characters, you'll have something new to celebrate on May the Fourth.
Get your May the Fourth party started with our Best of Star Wars playlist below:
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