Sony Pixel Power calrec Sony

EMG Italy Makes Positive Inroads in Live AR Test at Milan Versus Fiorentina Match

22/01/2024

EMG Italy makes positive inroads in live AR test at Milan versus Fiorentina match By Roberto Landini, Italian Correspondent

Wednesday, January 17, 2024 - 14:01

Print This Story

EMG Italy and Boost Graphics tested augmented reality (AR) live at the San Siro stadium in Milan for the Milan versus Fiorentina match late last year

In November 2023, EMG Italy and its specialist department Boost Graphics successfully tested live augmented reality (AR) graphics during coverage of AC Milan versus Fiorentina in Serie A.

According to Tommaso Gargaro, technical manager at EMG Italy, who led the event production at the San Siro stadium in Milan, the test was designed to ascertain whether or not AR could be added to, and improve, the output without interfering with the standard broadcast set-up used for match coverage.

He said: We tested AR in collaboration with the American company Ncam (now part of the Zeiss group) and the Italian distributor Video Progetti, a company at the forefront of innovation in virtual production and augmented reality with a team of specialists made available on the field' during the tests.

We conducted this test at the San Siro stadium in Milan with the intention of adding AR in a real on-field condition and verifying the potential of these technologies to enhance the television product without interfering with the normal shooting set up. We also invited Serie A director, Angelo Carosi, to assess the opinion of a great expert on this new frontier of entertainment, capable of seamlessly combining live actors and three-dimensional graphic content in motion with the scene. The goal was also to assess the extent to which these effects can enrich the graphic landscape of sports, starting with football, and verify its live technical feasibility.

Ncam technology was used in combination with the Vizrt graphics engine to evaluate the accuracy of real-time tracking in the scene and the system's stability in complex conditions such as a football stadium. Virtual elements (3D graphics) were created ad hoc and aimed to enrich the narrative of the sports event by adding data and statistics. The system was based on a Sony 4300 camera in one of the typical configurations used in football matches and many sports events, with a Canon 12X lens.

Ncam technology was used in combination with the Vizrt graphics engine by EMG to evaluate the accuracy of real time tracking in the scene and the system's stability in complex conditions such as a football stadium

Precision and reliability

The results of the test were promising from a technical point of view, said Gargaro. Ncam technology was able to provide precise and reliable real time tracking, even in the presence of strong light contrasts or moving objects and subjects, as in the case of the journalist's walk along the field. In particular, the test showed that Ncam technology is capable of precisely tracking camera movements, even in the presence of strong light contrasts or moving objects and overlaying virtual graphics realistically and without distortion.

These results indicate that, in our opinion, Ncam technology has the potential to be used in new augmented reality applications in sports and television. In particular, it could be used to create new viewing experiences, such as overlaying live statistics or virtual images but with a decidedly innovative look.

The test

In some ways, football offers the best opportunity to test the system because the shooting condition is a bit more critical here, given the size of the fields, compared to other sports where the arenas and work areas are smaller and usually uniformly lit. The discontinuous lighting could indeed challenge the system, which fundamentally generates real time tracking of images with respect to 3D graphic elements.

Another test that had to be carried out and gave positive results is related to the actual lack of reference points typical of the football field. Here, the continuous green of the grass prevents the placement of markers on the floor, which is typical of the studio setting. In similar systems it is precisely the markers that kept out of the frame make it possible to precisely track and synchronise the graphics with real elements; on the field it is not possible to place any because they would be visible in the shot. This makes the preliminary calibration part much more complex, as the grass field is typically a continuous expanse of green.

In this test, the camera was located to the left of the field, on the longer side, and a couple of typical usage situations were chosen: inside a small set on the field, as in the typical unilateral commentary position with a micro-studio and guests, perhaps for the integration of the local broadcaster; and also in the typical walk of the journalist along the field.

Final effect

Instead of the usual overlay graphics, AR makes the inserts on stage more spectacular, as if they were autonomous elements on the field, becoming another protagonist alongside the talents and players.

Cups, statistics, shields, lineups, coaching assistance in the pre-match, and a thousand other concepts come to life and can move in perfect synchrony with the talents commenting on the highlights and who, in turn, can be static in a commentary position or walk along the field edge. These shots are ideal in moments of game stops, during substitutions, or in a corner kick, and become a driving element from an editorial point of view, flexible and highly creative in the hands of a capable director.

Gargaro concluded: The Ncam machine acts as a tracker and manages all the aspects related to motion by identifying where the camera is in the shots. Then it transforms the visual information into position metadata relative to the external environment and represents them with coordinates in a three-dimensional space.
LINK: https://www.svgeurope.org/blog/headlines/emg-italy-makes-positive-inro...
See more stories from svg

Most recent headlines

15/12/2025

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From The Famous Group

Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...

15/12/2025

2026 Sundance Film Festival Reveals 54 Titles Selected for Short Film Program Presented by Ketel One Vodka

Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...

15/12/2025

L3Harris to Provide Assured Communications for US Air Force's Survivable Airborne Operations Center Program

L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...

15/12/2025

Arkansas TV Ends PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...

15/12/2025

PMVG Acquires WBPA-LD for WQED Pittsburgh

BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...

15/12/2025

SES and WPDI Win Changing Lives Award, Connecting Youth to Digital Education in South Sudan and Uganda

Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...

15/12/2025

SES, Abra Group Launch Multi-Orbit Inflight Connectivity

Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...

15/12/2025

Space42 and Cobham Satcom Redefine L-band Performance with New Portfolio of Thuraya-4 Terminals

Space42 and Cobham Satcom completed the full range of advanced terminals for the...

15/12/2025

VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cell Call in Central Asia

15 Dec 2025 VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...

15/12/2025

U&GOLD Reveals Top 10 Topical Christmas Cracker Jokes for 2025!

Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...

15/12/2025

Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social

Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...

15/12/2025

NVIDIA Acquires Open-Source Workload Management Provider SchedMD

NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...

15/12/2025

RT.ie Achieves Major Milestone: One Billion Page Views in 2025

RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...

15/12/2025

How to Fine-Tune an LLM on NVIDIA GPUs With Unsloth

Modern workflows showcase the endless possibilities of generative and agentic AI on PCs. Of many, some examples include tuning a chatbot to handle product-supp...

13/12/2025

YouTube TV to Launch Genre Packages

In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...

13/12/2025

Magna Systems Finishes UHD, IP-based OB Truck For Singapore Network

SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...

12/12/2025

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Show in NYC

SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...

12/12/2025

Hailey Gates and Alia Shawkat Welcome You to the Village of Atropia

Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...

12/12/2025

Spotify and ATP Tour Launch First Episode of New Video Series

Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...

12/12/2025

Arkansas TV Drops PBS Affiliation Amid Funding Cuts

CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...

12/12/2025

Wisycom and DPA Microphones Appoint Rene Moerch as Group...

Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...

12/12/2025

SMPTE Releases Updated Engineering Report on Artificial I...

SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...

12/12/2025

Keepit and Ingram Micro form strategic relationship in Po...

Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...

12/12/2025

Atomos Enhances FUJIFILM GFX ETERNA 55 with RAW Capabilit...

Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...

12/12/2025

Professional Wireless Systems Provides Comprehensive RF S...

Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...

12/12/2025

AIMS Announces Inaugural IPMX Product Testing and Certifi...

The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...

12/12/2025

DHD Gears for Hamburg Open 2026 with Latest Audio Product...

DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...

12/12/2025

Chaos Brings macOS Support and AI Tools to V-Ray for Blen...

Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...

12/12/2025

UltraLEDs Launches Precision LED Tape for Professional Fi...

Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use. P...

12/12/2025

Zixi Appoints Roi Sasson as Vice President Engineering

Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...

12/12/2025

BitFire and Appear Partner to Advance Cloud and Edge Work...

BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...

12/12/2025

HPA Announces Tech 2026 Retreat Agenda

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

BitFire, Appear Form Strategic Partnership Integrating IP-Based Solutions

HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...

12/12/2025

TV Tech, TVBEurope to Explore MXLs Impact on Media Production

The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...

12/12/2025

Wrapbook Acquires TV and Film Production Scheduling Platform Cinapse

LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...

12/12/2025

Ross Video Expands South Asian Operations

DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...

12/12/2025

Rise AV Launches Asia Pacific Council and Mentoring Program

LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...

12/12/2025

Tubi To Introduce Matter Casting For Fire TV

SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...

12/12/2025

HPA Announces Tech Retreat Highlights

LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...

12/12/2025

Cheers to AI: ADAM Robot Bartender Makes Drinks at Vegas Golden Knights Game

In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...

12/12/2025

President of Ireland Catherine Connolly visit to RT Raidi na Gaeltachta in Casla, Connemara

Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...

12/12/2025

TV Host and social media sensation Eric Roberts revealed as sixth contestant for Dancing with the Stars 2026

Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...

12/12/2025

December 11, 2025

Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...

11/12/2025

AI for Sustainability: Lessons from Sarajevo

Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...

11/12/2025

ESPN's Aims for Spectacular With Heisman Trophy Show

ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...

11/12/2025

SVG Students To Watch: Frankie Patton, University of Colorado

SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...

11/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 3

SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff Thursday, December 11, 2025 - 7:24 am Print This Story | Subscribe Story Highlights The 2...

11/12/2025

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Goes Inside the 2025 Fan Engagement Survey

SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...