Globecast Reimagines Managed Media Services for a Hybrid...

Globecast, the leading provider of broadcast, media and entertainment managed services, will showcase its reimagined approach to media operations at the 2026 NAB Show (booth #W3335).

Visitors to the Globecast booth will discover how the company is enabling broadcasters, content owners, telcos, and digital platforms to simplify increasingly complex workflows through a unified, hybrid service model spanning satellite, IP, fibre, and cloud.

At NAB 2026, Globecast will highlight its transformation into a managed media services partner. Moving beyond pure signal transport, Globecast now delivers accountable operational ownership across acquisition, production, playout, and distribution. Crucially, Globecast champions an agnostic, "anti-complexity" approach: providing the intelligent connective tissue that makes a broadcaster s existing systems and capital investments work together flawlessly, without forcing clients into closed, proprietary ecosystems.

Central to this new approach is Globecast Content Exchange, operating as an intelligent media orchestration layer. Designed for today's hybrid broadcast environment, the service acts as a pragmatic transition bridge, supporting any delivery mechanism under consideration for the C-Band replacement in North America. Content Exchange seamlessly unifies satellite, fibre, and IP routing under a single pane of glass. It offers real-time monitoring and highly automated provisioning for live feeds, while securely integrating with leading third-party Media Asset Management (MAM) systems to support unified file-based workflows. This empowers networks to rapidly deploy global infrastructure for breaking news or ad-hoc events without deep engineering intervention.

Globecast will also demonstrate how its managed media services model enables customers to offload operational friction. By acting as a single, accountable partner, Globecast manages hybrid workflows end-to-end, supported by 24/7 Media Services Centres and outcome-based SLAs focused on guaranteed uptime and speed to market. Leveraging deep operational expertise, the company delivers resilient, high-performance services for live events, remote production (REMI), cloud playout, and large-scale OTT delivery.

Globecast will also spotlight its new Westlake Village, California facility, marking a significant physical milestone in its digital transformation. Replacing hardware-intensive legacy infrastructure with virtualized, cloud-based environments, the state-of-the-art hub is optimized for advanced video signal management, live sports integration, and sustainable, energy-efficient operations.

With Globecast Reimagined, we are moving beyond traditional signal transport to deliver fully managed, end-to-end media operations, said Jean-Christophe Perier, Chief Marketing Officer, Globecast. Our customers are navigating unprecedented complexity. Rather than ripping and replacing their infrastructure, we combine hybrid connectivity, cloud integration, and operational expertise to maximize the potential of their existing systems and enable seamless, continuous evolution over time. This allows them to focus on their business while we handle the performance, resilience, and scale.

As the media landscape continues to evolve, Globecast's unified approach provides a future-proof model for organizations seeking to simplify workflows, reduce risk, and maximize the value of their content in a rapidly changing environment.

About Globecast

Globecast is the leading media integration and managed services platform provider for broadcast, media, and entertainment, pioneering the shift to the cloud and its transformative impact. It offers consulting, integration, and 24/7 managed services. Globecast orchestrates a solution ecosystem to design, integrate, and manage advanced hybrid cloud services in broadcast and media, covering acquisition, contribution, media supply chain, and the distribution of live TV channels, sports, news, special events, and on-demand content. Each offering is backed by a commitment to ultimate quality, maximising content monetisation across all relevant platforms.

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