
Sky Sports will broadcast sailing's 36th America's Cup, the oldest international trophy in world sport, in March 2021.
The new deal means Sky Sports will show the America's Cup World Series, Christmas Regatta and Prada Challenger series, culminating with the 2021 America's Cup Match starting on March 6. On top of live TV coverage, Sky Sports' digital and social channels will showcase highlights and reports from all the key moments.
Sky Sports Managing Director Rob Webster said: It's exciting to welcome back sailing to our customers in what is a bumper year for live coverage across all our channels. The America's Cup is the pinnacle of the sport and we look forward to broadcasting such a prestigious competition.
Held in Auckland with reigning champions Defender Emirates Team New Zealand choosing the location of the event, the Prada Challenger Series, a series of round robin qualifiers, will precede the 2021 America's Cup. Participating in these qualifiers will be INEOS TEAM UK who are working towards Sir Ben Ainslie skippering their boat Britannia.
A two team, best of seven race series, The Americas Cup pre-dates the modern Olympics and the Ryder Cup, with Great Britain yet to lift the title.
Sky Sports will showcase a range of top sporting action in 2021 including the finale of the Premier League, EFL and Scottish Premiership seasons, the Lions Tour of South Africa, England cricket, Formula 1, men's and women's golf and much more.
For more information
Sky Sports PR
020 7032 1445
skypress@sky.uk
About Sky
With 24 million customers across six countries, Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Our 32,000 employees help connect our customers to the very best entertainment, sports, news, arts and to our own local, original content.
Following the success of Sky originals like Chernobyl, we plan to double our investment in original content by 2024. We're also developing a new TV and movie studio, Sky Studios Elstree, which is expected to lead to the creation of over 2,000 new jobs and generate an additional £3 billion of production investment in UK creative sector in the first five years alone.
Our technology allows Sky customers to watch what they want, when they want, how they want and connects millions of people to content they love. And our online streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. We recently announced a series of commitments to help tackle racial injustice and improve diversity and inclusion. To ensure the commitments are delivered, Sky will invest £10million per year across its markets for each of the next three years. We're committed to being Europe's first net zero carbon entertainment company by 2030 - two decades before we have to - and we're an inclusive employer recognised by The Times and Stonewall for our commitment to diversity.
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