
TV Azteca opens a new phase with the addition of Alberto Ciurana El ejecutivo ser el encargado de programar, operar y producir los canales del grupo audiovisual mexicano.
Benjam n Salinas, CEO del grupo audiovisual mexicano TV Azteca, ha sumado a su equipo directivo a Alberto Ciurana, quien ha ocupado m ltiples cargos que avalan su trayectoria.
El ejecutivo ser el encargado de programar, operar y producir los canales del grupo audiovisual mexicano. Tendr en sus manos la responsabilidad de la programaci n de Azteca Uno (13), El Siete, a+, adem s de Azteca Deportes, Azteca Internacional, canales de cable, marketing, promoci n, investigaci n de audiencias, estaciones locales y la plataformas digitales. Incluir a Ciurana en las filas de Azteca tiene como objetivo que la empresa sea una compa a m s gil y din mica para consolidar los xitos alcanzados en los ltimos a os y continuar con su crecimiento.
Ciurana aportar experiencia internacional, vocaci n y liderazgo para convertir a la empresa en una organizaci n m s gil que responda a los nuevos retos del sector y consolide los xitos conseguidos en los ltimos a os , aseguran desde la compa a.
Los directores de los canales Azteca Trece y Azteca 7, Mauricio Majul y Rodrigo Fern ndez, en breve se incorporar n a nuevas y relevantes responsabilidades en reas que requieren su talento, liderazgo y capacidad de innovaci n .
Los cambios en la directiva de TV Azteca llega d as despu s de que Emilio Azc rraga, director ejecutivo de Televisa, anunciara que a partir del pr ximo a o abandonar su cargo.
En lugar de Azc rraga, quien ha ocupado el puesto desde 1997, quedar n los vicepresidentes Alfonso de Angoitia y Bernardo G mez.
Una larga trayectoria
Alberto Ciurana fue presidente y director general de la firma internacional DT Consulting, presidente de Programaci n y Contenido de Univision Networks, y vicepresidente de Televisa. En la industria de televisi n internacional es reconocido por su visi n y resultados. En septiembre de 2012, Ciurana fue nombrado presidente de entretenimiento de Univision Networks, donde mejor r pidamente los ratings de la compa a. Y en el verano de 2014 y 2015, logr colocar a Univisi n como el broadcaster n mero uno en Estados Unidos, incluso por encima de las cadenas de televisi n en ingl s; algo nunca antes visto, se inform mediante un comunicado de prensa. Antes de sumarse a Univision, el directivo bati records de rating y gener contenidos l deres en Televisa, compa a en la que se desempe como Vicepresidente de Operaciones Internacionales y Vicepresidente de Programaci n.
Dentro de sus xitos se incluye la consolidaci n de la marca Televisa, competencia de Tv Azteca y su renovado reconocimiento en todo el mundo.
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