A Nation of Givers: A heart-warming 86% of Brits will be giving back to others this holiday season, with nearly a quarter (24%) doing so through acts of kindness and good deeds
A Christmas Wish: Over a third (36%) believe that charitable gestures and donations are more important than ever come Christmas
Generous Data Giveaway: 72% of the nation would be willing to donate to a charity with their mobile data
The Gift of Data: Continuing its partnership from last year, Sky Mobile customers can once again donate their spare data to support the NSPCC this December
New research from Sky Mobile has revealed how in spite of purse strings being tighter this year, over 86% of Brits still want to give back to others this Christmas, and nearly a quarter (24%) are planning to help through acts of kindness and good deeds.
As the season for giving, nearly half (48%) are planning to be more charitable this year than before, and a third (35%) will give back with monetary donations. Over 1 in 4 (27%) are also looking to other means to spread cheer; from buying charity Christmas cards (28%) to donating their loved but unwanted items such as clothes and toys (26%) to charities.
To help people find alternative ways to do charitable gestures this holiday, Sky Mobile has partnered with the NSPCC, so from today, customers can support the charity by exchanging 30GB of their spare data to help fund NSPCC services such as Childline.
Sky Mobile is hoping to reach 210,000GB through customers' spare data donations which Sky Mobile will turn into a £70,000 donation to the NSPCC - the equivalent to the cost of funding Childline for two days.
MERRY CHRISTMAS ONE AND ALL
Truly a nation spreading good cheer, over 4 in 5 (92%) believe it's important to give back, with the caring, Christmas spirit driving December to be one of the most popular months, year on year, to generously donate (86%).
With Brits typically donating their time or money, and even doing acts of kindness 4 times a year, it seems the public are spurred on by their belief that everyone in society should support those less fortunate (47%), alongside feeling it's important to spread positivity (41%).
And with many looking to make savings where possible this year, it's been revealed over two thirds (68%) would be willing to donate more to charities if they knew there were alternative options, such as swapping their mobile data for a donation (72%).
TIS THE SEASON FOR GIVING
Following the success of last year's donation drive with the NSPCC, which saw customers donate in their thousands, Sky Mobile is once again partnering with the leading children's charity to help fund projects like Childline over the festive period.
Customers can simply donate their spare data through the online donation page and have until the 12th December, or until the £70,000 target has been reached to do so.
Paul Sweeney, Managing Director of Sky Mobile said: The gift of giving has never been more important than it is today, so once again we're giving our Sky Mobile customers the option to donate their data to help fund vital services like Childline this December.''
Kirsty Lawson, Associate Head of Corporate Partnerships at NSPCC said: As the Christmas school holidays are fast approaching, we are gearing up to keep our 13 Childline bases open 24/7 over the festive period. December and January are common months for children to confide in Childline about abuse for the first time, so it is vital the service is there whenever a child chooses to disclose. Thanks to Sky Mobile and their customers' generous donations to help fund our services like Childline, our counsellors will be ready to answer and listen to anyone's call this holiday season.
Sky Mobile customers can find out more via the My Sky app and donate their data by visiting www.sky.com/mobile/donate. For more details on Sky Mobile, please visit sky.com/shop/mobile.
The top 10 charitable donations the UK will do this holiday season:
Donate money
Buy charity Christmas cards
Donate items to a charity shop
Food donations
Clothes donations
Buy Christmas gifts from a charity shop
Donate money or gifts to a pet's shelter
Take part in a Christmas Jumper Day for charity
Cook Christmas dinner for others
Send gifts to a children's charity
The NSPCC has been a charity partner of Sky for the last two years as part of their Sky Cares programme.
Note to editors:
Research conducted by OnePoll on behalf of Sky Mobile. Total sample size of 2,000 UK adults agreed 18 and over.
Survey conducted online between 16th and 18th November 2022.
*Every 30GB exchanged could help fund Childline for 25 seconds. On average a child contacts Childline every 25 seconds.
*Sky Mobile's donation could help fund Childline, or it could help fund the NSPCC's other direct services or the NSPCC Helpline. Whenever and wherever the donation is needed most, that's where it will go.
Sky Mobile benefits at a glance:
Roll - Every month your spare data rolls into your Sky Piggybank ready for you to use later or even share with your family.
Watch - Stream Sky apps like Sky News, Sky Sports, Sky Go and more without using your data.
Text to Switch - Simply text PAC to 65075 to get your switching code. We'll take care of the rest.
Swap - Swap to a shiny new phone anytime you like and save money when you swap your old one.
Mix - Change your plan whenever you like to suit your needs.
Piggybank - Share spare data in your Sky Piggybank with up to 7 SIMs on your account or exchange it for rewards.
About Sky
Sky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.
We're famous for
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
A Nation of Givers: A heart-warming 86% of Brits will be giving back to others this holiday season, with nearly a quarter (24%) doing so through acts of kindness and good deeds
