A Nation of Givers: A heart-warming 86% of Brits will be giving back to others this holiday season, with nearly a quarter (24%) doing so through acts of kindness and good deeds
A Christmas Wish: Over a third (36%) believe that charitable gestures and donations are more important than ever come Christmas
Generous Data Giveaway: 72% of the nation would be willing to donate to a charity with their mobile data
The Gift of Data: Continuing its partnership from last year, Sky Mobile customers can once again donate their spare data to support the NSPCC this December
New research from Sky Mobile has revealed how in spite of purse strings being tighter this year, over 86% of Brits still want to give back to others this Christmas, and nearly a quarter (24%) are planning to help through acts of kindness and good deeds.
As the season for giving, nearly half (48%) are planning to be more charitable this year than before, and a third (35%) will give back with monetary donations. Over 1 in 4 (27%) are also looking to other means to spread cheer; from buying charity Christmas cards (28%) to donating their loved but unwanted items such as clothes and toys (26%) to charities.
To help people find alternative ways to do charitable gestures this holiday, Sky Mobile has partnered with the NSPCC, so from today, customers can support the charity by exchanging 30GB of their spare data to help fund NSPCC services such as Childline.
Sky Mobile is hoping to reach 210,000GB through customers' spare data donations which Sky Mobile will turn into a £70,000 donation to the NSPCC - the equivalent to the cost of funding Childline for two days.
MERRY CHRISTMAS ONE AND ALL
Truly a nation spreading good cheer, over 4 in 5 (92%) believe it's important to give back, with the caring, Christmas spirit driving December to be one of the most popular months, year on year, to generously donate (86%).
With Brits typically donating their time or money, and even doing acts of kindness 4 times a year, it seems the public are spurred on by their belief that everyone in society should support those less fortunate (47%), alongside feeling it's important to spread positivity (41%).
And with many looking to make savings where possible this year, it's been revealed over two thirds (68%) would be willing to donate more to charities if they knew there were alternative options, such as swapping their mobile data for a donation (72%).
TIS THE SEASON FOR GIVING
Following the success of last year's donation drive with the NSPCC, which saw customers donate in their thousands, Sky Mobile is once again partnering with the leading children's charity to help fund projects like Childline over the festive period.
Customers can simply donate their spare data through the online donation page and have until the 12th December, or until the £70,000 target has been reached to do so.
Paul Sweeney, Managing Director of Sky Mobile said: The gift of giving has never been more important than it is today, so once again we're giving our Sky Mobile customers the option to donate their data to help fund vital services like Childline this December.''
Kirsty Lawson, Associate Head of Corporate Partnerships at NSPCC said: As the Christmas school holidays are fast approaching, we are gearing up to keep our 13 Childline bases open 24/7 over the festive period. December and January are common months for children to confide in Childline about abuse for the first time, so it is vital the service is there whenever a child chooses to disclose. Thanks to Sky Mobile and their customers' generous donations to help fund our services like Childline, our counsellors will be ready to answer and listen to anyone's call this holiday season.
Sky Mobile customers can find out more via the My Sky app and donate their data by visiting www.sky.com/mobile/donate. For more details on Sky Mobile, please visit sky.com/shop/mobile.
The top 10 charitable donations the UK will do this holiday season:
Donate money
Buy charity Christmas cards
Donate items to a charity shop
Food donations
Clothes donations
Buy Christmas gifts from a charity shop
Donate money or gifts to a pet's shelter
Take part in a Christmas Jumper Day for charity
Cook Christmas dinner for others
Send gifts to a children's charity
The NSPCC has been a charity partner of Sky for the last two years as part of their Sky Cares programme.
Note to editors:
Research conducted by OnePoll on behalf of Sky Mobile. Total sample size of 2,000 UK adults agreed 18 and over.
Survey conducted online between 16th and 18th November 2022.
*Every 30GB exchanged could help fund Childline for 25 seconds. On average a child contacts Childline every 25 seconds.
*Sky Mobile's donation could help fund Childline, or it could help fund the NSPCC's other direct services or the NSPCC Helpline. Whenever and wherever the donation is needed most, that's where it will go.
Sky Mobile benefits at a glance:
Roll - Every month your spare data rolls into your Sky Piggybank ready for you to use later or even share with your family.
Watch - Stream Sky apps like Sky News, Sky Sports, Sky Go and more without using your data.
Text to Switch - Simply text PAC to 65075 to get your switching code. We'll take care of the rest.
Swap - Swap to a shiny new phone anytime you like and save money when you swap your old one.
Mix - Change your plan whenever you like to suit your needs.
Piggybank - Share spare data in your Sky Piggybank with up to 7 SIMs on your account or exchange it for rewards.
About Sky
Sky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.
We're famous for
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
13/03/2026
Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we're taking that even ...
13/03/2026
The new Spotify Legends Club has opened its doors. Its members: select German-sp...
13/03/2026
Pushing drum sampler technology into new territories
The latest version of Klevgrand's software drum sampler has just arrived, boasting a newly designe...
13/03/2026
Expanded headphone support & engine improvements
IK Multimedia's recently introduced ARC On-Ear system brings the power of their monitoring-correction s...
13/03/2026
Extra sound collections, more presets & new Keys category
UVI's rhythm and pattern instrument has just received a major update that introduces four new ...
13/03/2026
13 Mar 2026
VEON Delivers Record Digital Growth: 4Q25 Digital Revenues Grow 84%...
13/03/2026
Friday 13 March 2026
Sky Adds Blood on Snow to Original Film Slate in Acquisiti...
13/03/2026
RT has announced today that Rick O'Shea is the new presenter of Arena RT Radio 1's flagship weeknight arts and culture programme. Rick has been pres...
13/03/2026
Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish n...
12/03/2026
Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...
12/03/2026
In Latin America, women are shaping music and defining its future. To kick off t...
12/03/2026
En Am rica Latina, las mujeres est n moldeando la m sica y definiendo su futuro....
12/03/2026
Let's turn back the clock 20 years: The music landscape was a world away fro...
12/03/2026
Bad Bunny is no stranger to Spotify's Billions Club. In fact, he has a whopp...
12/03/2026
Spotify was at the London Book Fair this week, joining conversations across the publishing industry about how people can make reading part of their daily lives....
12/03/2026
Mastering tool improves mono compatibility
Tokyo Dawn Labs' Ohlhorst Digital range is a series of mastering-focused plug-ins developed by Jan Ohlhorst, ...
12/03/2026
Wave FX processor integrated into four products
Lewitt have teamed up with Elgato to create a new processor for the company's Wave Next product range, i...
12/03/2026
Free tool for annotating audio files
Mix Notes is a new, free iOS App that provides users with a simple way to annotate their audio files. It's been cre...
12/03/2026
Side-chain ducking tool gets an upgrade
Devious Machines' popular side-chaining and envelope-shaping tool has just been kitted out with an improved enve...
12/03/2026
Ceremony to take place on 16 April 2026
The MPG (Music Producers Guild) have revealed the full shortlist for this year's MPG Awards, which will be takin...
12/03/2026
Emulates three classic dbx 160 variants
The latest arrival to Overloud's Gem Series plug-in range faithfully recreates not one, but three versions of th...
12/03/2026
New granular soft synth announced
Said to be their most advanced software synthesizer to date, Baby Audio's latest release has been built on a new granu...
12/03/2026
Latest version now live!
Edit 11 March 2026 - Bitwig Studio 6 is now live, and available for all to download!
The latest version of Bitwig's DAW softwa...
12/03/2026
Latest free eBook now available!
Designed for recording engineers, audio-technology students and technically minded musicians, our latest free eBook deliver...
12/03/2026
Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more...
12/03/2026
Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026 Rohde & Schwarz will participate in EMV 2026, Europe's premier trade fair and c...
12/03/2026
Modern media operations demand a platform that unites automation, orchestration, and human oversight without compromise. In this post, we explore the six key te...
12/03/2026
A deep dive into the platform
Architecture The Blue Lucy platform follows a distributed microservices architecture, meaning the overall operational capability...
12/03/2026
Orchestration platform enables broadcasters to deploy multiple AI models safely with full auditability, rights protection, and regulatory oversight.
LONDON, En...
12/03/2026
Wuppertal March 12, 2026
Riedel Expands Managed Technology Division in the Ame...
12/03/2026
Advanced Media Server Delivers Double the Channel Density at Half the Cost per C...
12/03/2026
The Late Late Show Show St Patrick's Day special
Dancing with the Stars f...
11/03/2026
First Medium-Earth Orbit (MEO) deployment of the emergency.lu platform for refugees and their host communities' use provides dependable broadband for humani...
11/03/2026
Following a successful first series, UKTV today announces the commission of two ...
11/03/2026
Wednesday 11 March 2026
Sky and CANAL launch new partnership to develop English-language drama
Sky and CANAL are today announcing a strategic co commissioni...
11/03/2026
NTCA, Cartesian Release New Report on the Business Case for USF
March 11, 2026
Network Economics
News
NTCA - March 11, 2026 - As the FCC and Congr...
11/03/2026
TELL US YOUR (SHORT) STORIES
The 2026 RT Short Story Competition is now open for entries
Recognising and rewarding the best new Irish fiction writing for...
11/03/2026
RT 's The Traitors Ireland is among the nominees for the 2026 Celtic Media Festival Torc Awards for Excellence, announced today....
10/03/2026
10 Mar 2026
VEON's Largest Market Pakistan Almost Triples Mobile Spectrum i...
09/03/2026
Contains all six dual-ensemble libraries
VSL's Duality Strings series offers an intriguing alternative to your average string library, capturing two str...
09/03/2026
Outstanding Contribution To UK Music
Photo: Samuel Bradley
Ahead of their upcoming MPG Awards, the Music Producers Guild (MPG) have revealed the latest win...
09/03/2026
Two new high-quality DI boxes announced
Boasting some impressive technical specifications and versatile routing options, Strymon's latest active DI boxe...
09/03/2026
Latest MPE-capable Soundbox library released
The follow-up release for Sonora Cinematic's Pure Nylon has arrived, and becomes the latest addition to the...
09/03/2026
Popular wireless mic head design revived
Sennheiser have revealed that the MD 9235, a cardioid mic head designed to pair up with their handheld wireless sys...
A Nation of Givers: A heart-warming 86% of Brits will be giving back to others this holiday season, with nearly a quarter (24%) doing so through acts of kindness and good deeds
