Honeycomb has chosen Vidchecker as the quality assurance engine for its rapidly developing broadcast content distribution service.
"Our mission is to revolutionise the world of advertising delivery, comments CEO James Carpenter who co-founded Honeycomb with Head of Strategy Richard Carter. "The current model is based and priced on the archaic method of physically transporting a tape from advertiser to broadcast station. This leads to multiple versions, multiple touchpoints and ultimately multiple errors.
"With so many elements in the chain, the cost is massively disproportionate to the reality of delivering digital assets. Honeycomb enables advertisers to spend their budgets on the actual task of creating great advertising and getting it to exactly the right audiences. Honeycomb makes the video advertising delivery process simple and intuitive, taking assets from advertiser to broadcaster and publisher in a faster and more efficient way. It uses the most modern methods and tools for quality control, transcoding, storage, and delivery of advertising creative material.
"Our service can operate in a similar way to Google Drive, allowing customers to update one central piece of content with all relevant parties able to see the updates and changes in real time. This eliminates the need for multiple versions, which has historically led to confusion and error in the final approved assets."
"Honeycomb has been operational since summer 2015 when we partnered with one of the UK s leading broadcasters to operate the syndication of content. We started with broadcasters because they are at the end of the supply chain where all of the data is crystallised and compiled. To have had one of the UKs largest broadcasters on board for the last year is a true testament to Honeycombs efficiency and ability to deliver."
"Vidchecker allows us to offer clients the ability to get a quality control report back, adds Honeycomb s Master of Broadcast Wizardry Craig Russill-Roy. "This is then injected into the user interface so that the client can see the issues and either upload or cancel the order. Vidchecker currently processes hundreds of HD commercials and longforms each day. The QC service is also available via a web user interface and this allows our support team to monitor the system from practically any device.
"As the UK marketplace is mature, we are keen for customers to adjust and correct their own files and upload until they are right. The Vidchecker instruction PDF makes it very easy to pinpoint an issue without needing to search through a long technical document. We are planning on moving to Version 7 as soon as it comes out as the key features that are rolling out are completely in harmony with our vision.
"The Vidcheck API is straightforward and completely embedded into the Honeycomb platform. This views the DNA of the file and then smart-sends the file to the right template for QC. Once the file has gone through the system, Honeycomb notifies the customer if it is a pass or fail. This is achieved very quickly, in a matter of seconds."
Designed for checking file-based video, audio and related metadata before and after distribution, Vidchecker is also used by broadcasters for checking files received from post-production companies and content owners to ensure that file, video and audio parameters and levels are correct and ready for general transmission. Vidchecker provides a highly efficient server-based alternative to checking conformance by eye and hand. It can also automatically and intelligently correct video and audio levels. Sub-SD, SD, HD, UHD, 4K, 8K and mixed workflows are supported. The Vidchecker GUI is accessed through a web browser either on the local machine or remotely over a network.
www.vidcheck.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
05/05/2026
SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...
05/05/2026
With no operator required, AutoMic workflow automates talent identification on U...
05/05/2026
A crash in 2015 set the industry back, but this winter proved that drones are he...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Honeycomb has chosen Vidchecker as the quality assurance engine for its rapidly developing broadcast content distribution service.
