FUJIFILM North America Corporation, Optical Devices Division has announced that Director of Photography (DP) Jon Nelson, owner of Production Hero in Orange County, CA, recently acquired a new FUJINON PL 19-90 Cabrio (Model ZK4.7x19) Premier PL Mount cinema-style zoom lens, which he paired with a new Sony PMW-F55 CineAlta 4K digital cinema camera. As a professional DP who shoots all types of advertising and marketing video projects, including commercials and Web media, Nelson upgraded his lens of choice at the same time as purchasing the Sony camera.
Once I decided to move up to a 4K camera, I needed to have better glass, said Nelson. While image quality is without question extremely important, I decided to buy this particular camera and lens because they offer very beneficial operational and logistical advantages.
Nelson often has to pack up his camera gear on short notice to fly to production locations around the U.S., and sometimes even shoot in two different cities in one day. Since he flies on commercial aircraft, he is wary of checking many heavy bags because it adds to travel costs. When he arrives on-location, he wants to set up his camera gear as quickly as possible and minimize lens changes to save time.
Every time you need to change a lens, that's time away from shooting, lighting, or talking to the director, said Nelson. With Cabrio's 19-90mm focal range, I don't have to interrupt the shoot for lens changes as often. Saving time is especially valuable since I work on jobs with smaller crews and very tight deadlines. With its compact, lightweight package, the Cabrio is also very easy to transport and set-up.
I shoot a lot of interviews where the subject is between eight to 15 feet away from the camera, said Nelson Doing critical focusing in 4K in low light situations can be extremely frustrating with a zoom lens with a focus ring that doesn't rotate much in the critical 8' to 15' range. The Cabrio is an exception because the focus ring rotation gives you ample ability to focus the lens for critical 4K focusing, and the barrel markings are extremely accurate. The features on this lens just make my life a lot easier.
The PL 19-90 Cabrio (Model ZK4.7x19) features an exclusive detachable servo drive unit, making it suitable for use as a standard cine PL Mount lens or as an ENG-style lens. Nelson prefers to shoot with the handgrip on the lens. Having the handgrip and zoom motor built into the lens-and no need for external zoom motor hardware and cabling-were other key factors leading to his purchase of the lens.
With the longest focal range of any lightweight zoom and a T2.9 aperture, the PL 19-90 Cabrio lens covers a 31.5mm size sensor on a digital cinema style camera, such as the Sony PMW-F55. The F55, which has a 35mm CMOS sensor, can record 4K/2K/HD simultaneously onto an internal recorder as well as 4K/2K onto an external RAW recorder. Nelson said that shooting multiple formats simultaneously is important because his clients increasingly want an immediate compressed version of the footage, so they can start rough cutting it right away, but then take the 4K resolution into post-production.
When Nelson went to the 2013 NAB Show to look at 4K cameras and lenses, he admits that the Cabrio wasn't on his short list: As an owner/operator, it's a big deal to spend more money than you budgeted for equipment, but I just wasn't happy with the choices in my price range. I was very close to buying another brand lens when I choose to take another look at the Cabrio. When I realized the features and functionality I'd be getting with the Cabrio and Sony F55, I decided to go for it, and now I'm really glad I did. I've even been able to take projects I would've turned down as a result of having this exceptional camera gear.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit http://www.fujifilmusa.com/northamerica, go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to http://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdi
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
FUJIFILM North America Corporation, Optical Devices Division has announced that Director of Photography (DP) Jon Nelson, owner of Production Hero in Orange County, CA, recently acquired a new FUJINON PL 19-90 Cabrio (Model ZK4.7x19) Premier PL Mount cinema-style zoom lens, which he paired with a new Sony PMW-F55 CineAlta 4K digital cinema camera. As a professional DP who shoots all types of advertising and marketing video projects, including commercials and Web media, Nelson upgraded his lens of choice at the same time as purchasing the Sony camera.
