FUJIFILM North America Corporation, Optical Devices Division has announced that Director of Photography (DP) Jon Nelson, owner of Production Hero in Orange County, CA, recently acquired a new FUJINON PL 19-90 Cabrio (Model ZK4.7x19) Premier PL Mount cinema-style zoom lens, which he paired with a new Sony PMW-F55 CineAlta 4K digital cinema camera. As a professional DP who shoots all types of advertising and marketing video projects, including commercials and Web media, Nelson upgraded his lens of choice at the same time as purchasing the Sony camera.
Once I decided to move up to a 4K camera, I needed to have better glass, said Nelson. While image quality is without question extremely important, I decided to buy this particular camera and lens because they offer very beneficial operational and logistical advantages.
Nelson often has to pack up his camera gear on short notice to fly to production locations around the U.S., and sometimes even shoot in two different cities in one day. Since he flies on commercial aircraft, he is wary of checking many heavy bags because it adds to travel costs. When he arrives on-location, he wants to set up his camera gear as quickly as possible and minimize lens changes to save time.
Every time you need to change a lens, that's time away from shooting, lighting, or talking to the director, said Nelson. With Cabrio's 19-90mm focal range, I don't have to interrupt the shoot for lens changes as often. Saving time is especially valuable since I work on jobs with smaller crews and very tight deadlines. With its compact, lightweight package, the Cabrio is also very easy to transport and set-up.
I shoot a lot of interviews where the subject is between eight to 15 feet away from the camera, said Nelson Doing critical focusing in 4K in low light situations can be extremely frustrating with a zoom lens with a focus ring that doesn't rotate much in the critical 8' to 15' range. The Cabrio is an exception because the focus ring rotation gives you ample ability to focus the lens for critical 4K focusing, and the barrel markings are extremely accurate. The features on this lens just make my life a lot easier.
The PL 19-90 Cabrio (Model ZK4.7x19) features an exclusive detachable servo drive unit, making it suitable for use as a standard cine PL Mount lens or as an ENG-style lens. Nelson prefers to shoot with the handgrip on the lens. Having the handgrip and zoom motor built into the lens-and no need for external zoom motor hardware and cabling-were other key factors leading to his purchase of the lens.
With the longest focal range of any lightweight zoom and a T2.9 aperture, the PL 19-90 Cabrio lens covers a 31.5mm size sensor on a digital cinema style camera, such as the Sony PMW-F55. The F55, which has a 35mm CMOS sensor, can record 4K/2K/HD simultaneously onto an internal recorder as well as 4K/2K onto an external RAW recorder. Nelson said that shooting multiple formats simultaneously is important because his clients increasingly want an immediate compressed version of the footage, so they can start rough cutting it right away, but then take the 4K resolution into post-production.
When Nelson went to the 2013 NAB Show to look at 4K cameras and lenses, he admits that the Cabrio wasn't on his short list: As an owner/operator, it's a big deal to spend more money than you budgeted for equipment, but I just wasn't happy with the choices in my price range. I was very close to buying another brand lens when I choose to take another look at the Cabrio. When I realized the features and functionality I'd be getting with the Cabrio and Sony F55, I decided to go for it, and now I'm really glad I did. I've even been able to take projects I would've turned down as a result of having this exceptional camera gear.
About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of four operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit http://www.fujifilmusa.com/northamerica, go to http://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to http://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2012, and in the year ended March 31, 2013, had global revenues of $26.7 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit http://www.fujifilmholdi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
FUJIFILM North America Corporation, Optical Devices Division has announced that Director of Photography (DP) Jon Nelson, owner of Production Hero in Orange County, CA, recently acquired a new FUJINON PL 19-90 Cabrio (Model ZK4.7x19) Premier PL Mount cinema-style zoom lens, which he paired with a new Sony PMW-F55 CineAlta 4K digital cinema camera. As a professional DP who shoots all types of advertising and marketing video projects, including commercials and Web media, Nelson upgraded his lens of choice at the same time as purchasing the Sony camera.
