Sony Pixel Power calrec Sony

Dallas Stars Depart Bally Sports; Launch New VICTORY+ Free DTC Ad-Supported Streaming Service

09/07/2024

Dallas Stars Depart Bally Sports; Launch New VICTORY Free DTC Ad-Supported Streaming Service The free service will be a 100% streaming alternative for local sports broadcasts, with advertising as its main revenue driver. By Jason Dachman, Editorial Director, U.S.

Tuesday, July 9, 2024 - 10:34 am

Print This Story | Subscribe

Story Highlights

The NHL's Dallas Stars are the latest franchise to depart the regional sports network model, announcing a free direct-to-consumer streaming service dubbed VICTORY . Last week, the Stars and Diamond Sports Group-owned Bally Sports Southwest ended their rights agreement and, on Monday, the team announced a seven-year agreement with A Parent Media Co. (APMC) to stream all regional Dallas Stars games free of charge beginning with the 2024-25 season via the new service. The free VICTORY service will be a 100% streaming alternative for local sports broadcasts, with advertising as its main revenue driver.

After years of researching the right solution and careful planning with our partners at APMC, we're proud to announce this pioneering streaming platform that will literally change the game for sports distribution on VICTORY , says Dallas Stars President and CEO Brad Alberts. Our first priority has always been our fan base, and on VICTORY fans will be able to stream 100 percent of Stars content for free through this innovative and unique streaming platform for sports programming. Despite the mutual agreement between the Dallas Stars and Diamond Sports Group to end our current relationship pending court approval, we would like to acknowledge that we wouldn't be here today without the partnership and commitment of Bally Sports and their staff over the past 25 years and thank them for their partnership.

VICTORY will be available for download on smart TVs, tablets and smart phones in September 2024 ensuring fans within the Dallas Stars regional territory (Texas, Oklahoma, Louisiana, Arkansas) can enjoy content wherever they are on their preferred device. Fans outside the Stars regional territory will still be able to enjoy VICTORY to watch ancillary content provided by the team.

The service will be offered as a free ad-supported streaming service, making it accessible without barriers and enhancing the fan experience with a low-latency feed and high ad-fill rate for a superior viewing experience. Utilizing APMC's ad-tech solution Safe Exchange will allow both direct and programmatic ads on the service ensuring advertisers can have full access to the engaged audience base.

APMC has hired former FOX Sports Executive Producer and Dallas Stars Vice President of Broadcasting Jason Walsh to lead VICTORY . Walsh's experience in production puts VICTORY in a unique position to take on additional teams and to scale VICTORY into a larger destination for fans.

Alberts told SBJ that the team is weighing the possibility of bringing a small package of local games to a linear network in the region, but nothing is imminent on that front. Unless a local broadcast agreement is reached, the only Stars games that will air on linear television within the team's local

broadcast territory will be national broadcasts carried on ESPN and TNT Sports.

Dallas joins two other NHL franchises who recently departed DSG: the former Arizona Coyotes (now the Utah Hockey Club), and the Florida Panthers - both of whom signed OTA broadcast deals with Scripps Sports and will launch their own DTC streaming services. In addition, the Vegas Golden Knights, which is now also with Scripps Sports and has its own DTC streaming service, and the Seattle Kraken, which are moving their local broadcasts to TENGA affiliate stations in the Pacific Northwest and will stream games on Prime Video, departed Root Sports Rocky Mountain and Root Sports Northwest RSNs, respectively.

The Dallas Stars will be the service's first client and it plans to add additional professional sports teams in the near future. Utilizing proprietary streaming and monetization technologies, APMC currently reaches millions of homes globally through its products including Kidoodle.TV, Dude Perfect Streaming Service, Glitch , and Safe Exchange.
LINK: https://www.sportsvideo.org/2024/07/09/dallas-stars-depart-bally-sport...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

25/08/2026

Open, Sustainable, Predictable: What Utah Scientific Is Bringing to IBC 2026

Open, Sustainable, Predictable: What Utah Scientific Is Bringing to IBC 2026 As broadcast leaders prepare to gather at the RAI Amsterdam for IBC 2026, the main ...

25/08/2026

The Big Shift: Inside NC State's Phased Move From SDI to SMPTE ST 2110

NC State's Matthew Byrd breaks down how an IP-based infrastructure is delivering greater flexibility and scalability for Wolfpack productions...

25/08/2026

Monumental Sports Network Adds DAZN as Distribution Partner for Monumental+ in the DMV

Deal expands the DTC reach in-market of Capitals, Wizards, Mystics games and oth...

25/08/2026

Jacksonville Jaguars Carlos Caceres on Producing Shows at an Ever-Evolving EverBank Stadium

The two-year renovation period will create a stadium of the future for the NFL f...

25/08/2026

Behind The Mic: Genie Bouchard Joins ESPN for 2026 US Open; NBC Sports Names College Football Announce Hosts

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

25/08/2026

LD Systems Installs L-Acoustics A Series at Shell Energy Stadium in Houston

Shell Energy Stadium in Houston has installed a new L-Acoustics A Series loudspeaker system, designed and installed by LD Systems, a Clair Global brand. The 20,...

25/08/2026

FloCollege Expands Distribution and Adds Features for 2026-27 Season

FloCollege is expanding its distribution and product offerings for the 2026-27 season, covering more than 20 NCAA partner conferences across Division I, II, and...

25/08/2026

TNA Wrestling and REVOLT Announce Content Partnership

TNA Wrestling and REVOLT have announced a content partnership bringing exclusive TNA Xplosion matches and content from TNA's library to REVOLT. Our indust...

25/08/2026

Gracenote: FAST Sports Programming Growth Outpaces Channel Growth

Gracenote, Nielsen's content intelligence business, has released its Q3 2026 Data Hub analysis showing that FAST sports programming is growing at more than ...

25/08/2026

Amagi Appoints Thomas dHrouville Head of Sales for France, Benelux, and Nordics

Amagi has appointed Thomas d'H rouville as Head of Sales for France, Benelux, and Nordics. Based in Paris, he will lead Amagi's growth strategy across t...

25/08/2026

IPC Appoints CCATech as Channel Partner in Brazil

IPC has appointed CCATech as its channel partner in Brazil, expanding the company's presence in Latin America. CCATech was founded in 2023 by Carlos Abrah o...

25/08/2026

FanConnect Introduces FC4 Multi-Output Media Player

FanConnect has announced the FC4, a multi-output media player designed to drive mid-sized video walls, multi-screen concession stands, and multi-display digital...

25/08/2026

JWX Launches JWX Content Hub for Publisher Video Distribution and Monetization

JWX has launched JWX Content Hub, a platform for publisher video that combines content transformation, social distribution, audience engagement, and monetizatio...

25/08/2026

Techex Appoints Stuart Almond as Chief Revenue Officer

Techex has appointed Stuart Almond as Chief Revenue Officer. Almond brings more than 25 years of experience across technology, media, and telecommunications, ha...

25/08/2026

IBC 2026: Grass Valley to Showcase Unified SDI, IP, and Software Infrastructure

Grass Valley will demonstrate infrastructure connecting SDI, SMPTE ST 2110, MXL, and software-based processing at IBC2026 (Booth 9.A01, RAI Amsterdam, September...

25/08/2026

Taking Control: How Professional Sports Teams Are Building Their In-Market Future as the RSN Model Fractures

Franchises are taking greater ownership of production, distribution, and the fan...

25/08/2026

The PRO Tour Takes Golf Broadcasts Wireless With BMG's REMI-Driven Production Model

The first-year circuit for former professional athletes leans on LiveU, Starlink...

25/08/2026

UNIVERSAL FILM AND FOCUS FEATURES RENEW EXCLUSIVE PARTNERSHIP WITH SUNDANCE INSTITUTE TO SUPPORT RISING FILMMAKERS

Announcing the 2026 Sundance Institute Breakthrough | Focus Features Fellows L...

25/08/2026

Soundgas third John Paul Jones auction now live

Auction Part 3 running until 9 September 2026 Soundgas have announced that the latest stage of their John Paul Jones Gear Auction is now live, and that bids...

25/08/2026

MONO Music Conference programme announced

Over 60 award-winning artists, songwriters, producers, engineers The MONO Music Conference (formerly Music Expo SF), San Francisco's premier event for m...

25/08/2026

Groove Synthesis update the 3rd Wave

All three versions receive firmware upgrade Groove Synthesis have just launched a free firmware update that kits the 3rd Wave out with two major new feature...

25/08/2026

Clear-Com FreeSpeak Cell Field Trial Demonstrates Cellular Intercom Capabilities...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

25/08/2026

BMG Taps LiveU For REMI Coverage of Golf's Pro Tour

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Rate of Subscription Fee Hikes Drops for Netflix, Disney+ and Amazon

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Law&Crime Reconvenes Court TV on Amagi CLOUDPORT

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Akta Tech To Showcase AI-First Video Platform At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Major Live Sports Events Bolster Broadcast Viewing in Q2 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Lingopal debuts real-time AI translation advances for mul...

Lingopal, the AI-powered live translation and localization specialist, is unveiling new platform capabilities at IBC2026 (11 14 September, RAI Amsterdam), helpi...

25/08/2026

TV5MONDE combines AI and editorial expertise with Bminty...

Bminty is supporting TV5MONDE in the evolution of its editorial processes through a new AI-assisted press information generation solution. Combining the Louise ...

25/08/2026

Two Cultures. Millions Reached. One Berklee Connection.

Two Cultures. Millions Reached. One Berklee Connection. Meet Annie Dickinson and Zhengxi Zhang-the couple who turned their creative partnership into music car...

25/08/2026

Law and Crime Moves Court TV to Amagi CLOUDPORT for Unifi...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...

25/08/2026

Broadcast Solutions demonstrates world-class technology a...

Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, is showcasing the breadth of its ca...

25/08/2026

Leader boosts Test and Measurement capabilities for Denma...

Thatcham, UK 25 August 2026: Test & measurement innovator, Leader Electronics, has announced that leading broadcast rental company Minitech has purchased a Le...

25/08/2026

Appear and TVTEL power centralised VAR signal transport i...

Appear's X20 Platform enables visually lossless video contribution with sub-frame latency and full path redundancy for TVTEL's centralised VAR operation...

25/08/2026

Big Blue Marble to showcase next-generation 5G Broadcast...

World-first demonstration combines 5G Broadcast and Media over QUIC for seamless, ultra-low-latency hybrid media delivery Big Blue Marble will showcase new dev...

25/08/2026

MNC Software Unveils Unified Software Suite at IBC2026 to...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, will showcase its complete sof...

25/08/2026

VAB: Ads in Local News Boost Sales and Brand Perception

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

ESPN to Bump Up Streaming Subscription Prices

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

HPA Opens Call for Award Entries

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

CNN Returns to Air After Technical Difficulties

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Calrec to Showcase DMF Capabilities at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

25/08/2026

Imagine Communications to Showcase AI and MCP Strategy at...

Company to Demonstrate Practical AI Applications That Add Value Today and Longer-Term Path Toward Agentic AI At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B...

25/08/2026

KRK Kreate Series Standardizes Monitoring at Miamis WDNA...

Serving South Florida with a unique blend of jazz, Latin jazz, salsa, reggae, blues, and culturally reflective programming, WDNA 88.9FM operates as both a tradi...

25/08/2026

GlobalM Brings GMX Broadcast Platform to Oracle Cloud Inf...

GlobalM announced that it is integrating its GMX software-defined media platform with Oracle Cloud Infrastructure (OCI), bringing together Oracle's global c...

25/08/2026

Anthony Boyle leads cast of thrilling new Sky Original Charmer

Siena Kelly, Connor Swindells and Sophie Wilde join Boyle in the eight-part series from Working Title Television and Story Films, directed by Emmy and BAFTA nom...

25/08/2026

Ella Purnell makes a killer comeback in Sweetpea Season 2: Teaser Trailer Revealed for Sky and STARZ Original

The critically acclaimed thriller will return to Sky in NovemberTuesday 25 Augus...

25/08/2026

Scottish Rugby Expands Managed Coach Communications Partnership With Riedel

Wuppertal August 25, 2026 Scottish Rugby Expands Managed Coach Communications Partnership With RiedelRiedel Communications today announced the continued expan...