Dallas Stars Depart Bally Sports; Launch New VICTORY Free DTC Ad-Supported Streaming Service The free service will be a 100% streaming alternative for local sports broadcasts, with advertising as its main revenue driver. By Jason Dachman, Editorial Director, U.S.
Tuesday, July 9, 2024 - 10:34 am
Print This Story | Subscribe
Story Highlights
The NHL's Dallas Stars are the latest franchise to depart the regional sports network model, announcing a free direct-to-consumer streaming service dubbed VICTORY . Last week, the Stars and Diamond Sports Group-owned Bally Sports Southwest ended their rights agreement and, on Monday, the team announced a seven-year agreement with A Parent Media Co. (APMC) to stream all regional Dallas Stars games free of charge beginning with the 2024-25 season via the new service. The free VICTORY service will be a 100% streaming alternative for local sports broadcasts, with advertising as its main revenue driver.
After years of researching the right solution and careful planning with our partners at APMC, we're proud to announce this pioneering streaming platform that will literally change the game for sports distribution on VICTORY , says Dallas Stars President and CEO Brad Alberts. Our first priority has always been our fan base, and on VICTORY fans will be able to stream 100 percent of Stars content for free through this innovative and unique streaming platform for sports programming. Despite the mutual agreement between the Dallas Stars and Diamond Sports Group to end our current relationship pending court approval, we would like to acknowledge that we wouldn't be here today without the partnership and commitment of Bally Sports and their staff over the past 25 years and thank them for their partnership.
VICTORY will be available for download on smart TVs, tablets and smart phones in September 2024 ensuring fans within the Dallas Stars regional territory (Texas, Oklahoma, Louisiana, Arkansas) can enjoy content wherever they are on their preferred device. Fans outside the Stars regional territory will still be able to enjoy VICTORY to watch ancillary content provided by the team.
The service will be offered as a free ad-supported streaming service, making it accessible without barriers and enhancing the fan experience with a low-latency feed and high ad-fill rate for a superior viewing experience. Utilizing APMC's ad-tech solution Safe Exchange will allow both direct and programmatic ads on the service ensuring advertisers can have full access to the engaged audience base.
APMC has hired former FOX Sports Executive Producer and Dallas Stars Vice President of Broadcasting Jason Walsh to lead VICTORY . Walsh's experience in production puts VICTORY in a unique position to take on additional teams and to scale VICTORY into a larger destination for fans.
Alberts told SBJ that the team is weighing the possibility of bringing a small package of local games to a linear network in the region, but nothing is imminent on that front. Unless a local broadcast agreement is reached, the only Stars games that will air on linear television within the team's local
broadcast territory will be national broadcasts carried on ESPN and TNT Sports.
Dallas joins two other NHL franchises who recently departed DSG: the former Arizona Coyotes (now the Utah Hockey Club), and the Florida Panthers - both of whom signed OTA broadcast deals with Scripps Sports and will launch their own DTC streaming services. In addition, the Vegas Golden Knights, which is now also with Scripps Sports and has its own DTC streaming service, and the Seattle Kraken, which are moving their local broadcasts to TENGA affiliate stations in the Pacific Northwest and will stream games on Prime Video, departed Root Sports Rocky Mountain and Root Sports Northwest RSNs, respectively.
The Dallas Stars will be the service's first client and it plans to add additional professional sports teams in the near future. Utilizing proprietary streaming and monetization technologies, APMC currently reaches millions of homes globally through its products including Kidoodle.TV, Dude Perfect Streaming Service, Glitch , and Safe Exchange.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...
05/06/2026
Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
Dallas Stars Depart Bally Sports; Launch New VICTORY Free DTC Ad-Supported Streaming Service The free service will be a 100% streaming alternative for local sports broadcasts, with advertising as its main revenue driver. By Jason Dachman, Editorial Director, U.S. 
