California-based Legend3D, Inc., an innovative stereoscopic and visual effects company, announced it has been chosen by The Coca-Cola Company and advertising agency Ogilvy & Mather Paris to convert the Liquid Dream Coke Zero spot into the highest-quality 3D.
View the ad here: http://www.youtube.com/watch?v=hciX6Ronp8k
As more brands are integrating 3D theatrical advertising into their multi-platform marketing mix, Legend3D worked closely with the creative talent at The Coca-Cola Company and Ogilvy & Mather Paris to design 30 second- and 15 second-long 3D versions of the 2D advert, which was produced by French VFX studio BUF. Liquid Dream in 3D will plunge the viewer into an amber stream of Coke Zero, gliding in and out of liquid and light, and interacting with golden light beams against a glowing, star-filled galaxy.
Teaming up with the Coca-Cola Company and Ogilvy & Mather Paris was a seamless creative collaboration, said Matt Akey, Executive Producer at Legend3D. The Liquid Dream Coke Zero spot lent itself perfectly to a theatrical 3D experience, enhancing audiences' senses by immersing them in a galactic explosion of Coke Zero.
Conversion technology has come so unbelievably far in the last decade. It would be very hard for me to recommend a traditional stereoscopic shoot at this point, said Nick Felder, Global Group Director, Film and Music Production at The Coca-Cola Company. The speed, cost, and approval processes are just so much more efficient than even five years ago. It's really great.
Ogilvy & Mather joins Legend3D's advertising client roster, which includes other top tier marketing agencies such as TBWAChiatDay, Y&R, McGarryBowen and Disney's Yellow Shoes Creative Group.
For more information about Legend3D's recent advertising work, please go to http://www.Legend3D.com.
About Legend3D
Founded in 2001 by Dr. Barry Sandrew, California-based Legend3D, Inc. is an innovative stereoscopic and visual effects company committed to advancing the art of 3D for first-run feature films, TV episodes and commercials, while also identifying opportunities to generate new revenue from library titles. Combining some the most talented 3D artists with its proprietary market-leading technology, Legend3D provides the highest-quality stereoscopic VFX and conversion in the industry. Anticipating the growth of 3D, the company is currently forging strategic partnerships in Europe and Asia to better serve the global marketplace. Legend3D has completed 3D conversions for major motion pictures such as Man of Steel, The Smurfs 2, Oz: The Great and Powerful, The Amazing Spider-Man, Hugo, Transformers: Dark of the Moon, Pirates of the Caribbean: On Stranger Tides, The Smurfs 3D, as well as the 3D re-release of Top Gun. The company has also worked on advertising projects for brands including Disney, The Coca-Cola Company, Verizon, Chase, Hampton Inn and the Qatar Foundation Radio.
For more information, please visit http://www.Legend3D.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the worlds most valuable brand, our Companys portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the worlds largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the worlds top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at http://www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog, Coca-Cola Unbottled, atwww.coca-colablog.com.
About Ogilvy & Mather Paris
Ogilvy & Mather is an advertising agency of the Ogilvy Group, a subsidiary of WPP. The agencys primary clients include: Coca-Cola, Dove, Europcar, Ford, IBM, Nestle, M6 Mobile, Perrier, Vittel, WWF, Prince LU and BPW-Nestea ... Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY.) For more information, visit http://www.ogilvy.com.
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California-based Legend3D, Inc., an innovative stereoscopic and visual effects company, announced it has been chosen by The Coca-Cola Company and advertising agency Ogilvy & Mather Paris to convert the Liquid Dream Coke Zero spot into the highest-quality 3D.
