KDDI and Disney introduce Disney Pa, enabling customers to fully customize au smartphones with Disney content and smartphone covers

- KDDI is Japans first mobile carrier to provide access to exclusive Disney channels while offering unlimited access to Disney content - No.2014-075

KDDI CORPORATION

Okinawa Cellular Telephone Company

The Walt Disney Company (Japan) Ltd.

May 8,2014

KDDI CORPORATION (hereinafter referred to as KDDI; Head office: Minato-ku, Tokyo; President: Takashi Tanaka) and The Walt Disney Company (Japan) Ltd. (hereinafter referred to as Disney; Head office: Meguro-ku, Tokyo; President: Paul Candland) have announced plans to offer Disney Pass, a service that enables customers to fully customize their au smartphones with Disney items. The service is scheduled to launch in late July 2014.

The Disney Pass service offers customers an opportunity to receive unlimited access to content featuring a variety of Disney and Pixar characters with the purchase of an exclusive au Disney smartphone cover [1]. The service will be available with the summer 2014 au smartphone models [1], as well as iPhone 5 and 5s, and it will be available with future models as they are released.

For a monthly charge of 372 (tax excluded), users receive unlimited access to content [2] such as original games, dress-up simulators, alarms, and calendars. In addition, KDDI will be the first mobile carrier in Japan to offer the WATCH Disney Channel and WATCH Disney Junior video apps, which let users view exclusive real-time Disney channel content, as well as individual program episodes [3]. Customers will be able to enjoy unlimited access to the content and the video apps from their au smartphones [4].

Through au Smart Pass, which has over 10 million subscribers, KDDI provides an enjoyable and secure environment in which even first-time users can master their smartphones. Now, in addition to the Video Pass, Uta Pass, and Book Pass services, which increase customer enjoyment by providing greater access to various types of content, KDDI offers Disney Pass and Anime Pass, providing customers an even greater opportunity to tailor their smartphone experience to suit their preferences and lifestyles.

With Disney Pass, customers can more fully personalize each individual model in the carefully selected au smartphone lineup. Moving forward, KDDI and Disney will continue working together to provide a variety of entertainment content for au smartphones, while expanding the service lineup and exclusive au benefits that enable customers to more fully enjoy their smartphones.

[1]

Except for TORQUE.

[2]

It is also possible to receive unlimited access to content without purchasing a smartphone cover.

[3]

Service is expected to start from September 2014.

[4]

Some models will not be supported. For details, refer to the website after the service is launched.

The images featured in this document are simulations. The actual items may differ.

The names of companies, products, and services included in this document are the trademarks or registered trademarks of the respective companies.

For more details, see the Attachment.

Attachment KDDI and Disney introduce Disney Pass, enabling customers to fully customize au smartphones with Disney content and smartphone covers

The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.

LINK:	http://news.kddi.com/kddi/corporate/english/newsrelease/2014/05/08/361...
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