GSMA Outlines New Developments for 07 Mobile World Congre

GSMA Announces 16 New Keynote Speakers for Conference,

Along with Additional Programmes and Participating Companies

Barcelona: The GSMA today provided further updates on the 2017 Mobile World Congress, announcing newly confirmed keynote speakers for the conference, as well as additional programmes and participating companies. Mobile World Congress will be held 27 February - 2 March 2017 at Fira Gran Via in Barcelona, with events also taking place at Fira Montju c.

With less than a month left until Mobile World Congress, the event is set to be one of the most varied and exciting ever, from the conference programme to the exhibition to partner programmes and more, said Michael O'Hara, Chief Marketing Officer, GSMA. Over the four days of Congress, attendees will have the opportunity to hear from the leaders that are driving innovation in mobile and experience the latest mobile developments first-hand. We look forward to welcoming the mobile world to Barcelona later this month.

Additional Keynote Speakers Announced

The GSMA confirmed more than a dozen new keynote speakers for the four-day conference programme, representing companies across the mobile ecosystem and adjacent industry sectors, as well as government organisations, including:

Strive Masiyiwa, Founder and Executive Chairman, Econet

Andrus Ansip, Vice-President for the Digital Single Market, European Commission

Alejandro Agag, CEO, Formula E Holdings Ltd.

Eric Xu (Xu Zhijun), Deputy Chairman of the Board, Rotating CEO, Huawei

Ted Livingston, Founder and CEO, Kik Messenger

Mike Fries, President and CEO, Liberty Global

Takeshi Idezawa, CEO and President, Line Corporation

Paul Hainsworth, CEO, Open Garden

St phane Richard, CEO and Chairman, Orange

Anthony Levandowski, Founder and CEO, Otto

Alexey Moiseenkov, Founder and CEO, Prisma Labs, Inc.

Denis Sverdlov, CEO, Roborace and Charge

H.E. Dr. Aisha Butti Bin Bishr, Director General, Smart Dubai

Masayoshi Son, Founder, Chairman and CEO, SoftBank

David Nabarro, Special Adviser of the United Nations Secretary-General on the 2030 Agenda for Sustainable Development

Ajit Pai, Chairman, U.S. Federal Communications Commission

Jo o Barros, Founder and CEO, Veniam

For more information on the conference, including the keynote programme and the full agenda, visit www.mobileworldcongress.com/conference/.

Exhibition Showcases Innovators and Pioneers

The exhibition at Mobile World Congress continues to gather together the foremost players from across the mobile ecosystem, as well as adjacent industry sectors such as automotive and consumer electronics. Taking part for the first time is automaker BMW, who will be running a driverless car experience in the outside exhibition space between Halls 3 and 5. BMW joins more than 2,200 companies who will exhibit at Mobile World Congress 2017, including major brands such as AOL, Cisco Systems, Deutsche Telekom, Ericsson, Ford, Google, Hewlett Packard Enterprise, HTC, Huawei, IBM, Intel, Lenovo, LG, Mercedes-Benz, Microsoft, NEC, Nokia Solutions and Networks, Oracle, Orange, Peugeot, Philips Lighting, Qualcomm Incorporated, Samsung Electronics, SAP, SEAT, Sony Mobile, Telef nica, Vodafone and ZTE, among others.

MMIX Summit - New Digital Media and Entertainment Dynamics

Back for 2017, the MMIX Summit will be held on Wednesday, 1 March in Theatre C, Hall 8.0 NEXTech, and will explore the exploding global demand for multi-screen media and entertainment and the unprecedented pace of innovation and disruption fuelling the market today. It will feature live interactive and immersive original content and will bring disruptive platforms, strategies, technologies and partnerships to the fore, with sessions from leading sports, media and entertainment players. Companies represented in the programme include MMIX Summit Sponsor Active Ticketing, as well as All3Media, ATC Management, BT Sport, CCS Insight, EE, Eurosport/Discovery, Google, Jukin Media, Live Nation, Mubi, Telstra and YouTube, among many others.

MMIX Party Returns to Mobile World Congress

The official MMIX Party will take place on the evening of Tuesday, 28 February at the Luz de Gas club in central Barcelona. It will feature an exclusive performance from one of the UK's hottest young Indie bands - Glass Animals - recently described as international streaming sensations'. Tickets to the party are open to all registered Mobile World Congress attendees, but are limited and available on a first-come, first-served basis. Attendees can apply for tickets to the MMIX Party through the MMIX Summit web page at www.mobileworldcongress.com/events/mmix/ or via email at mmix@mobileworldcongress.com.

MWC Tours: Maximising Attendance at Mobile World Congress

Building on the success of the inaugural programme in 2016, the GSMA announced the focus areas for the expanded 2017 MWC Tours series: 5G and Network Functions Virtualisation (NFV); Connected World (IoT); Content and Media; Emerging Tech; IoT Security; Mobile Advertising and Apps; and Retail and Digital Commerce. The tours are designed to help Mobile World Congress attendees navigate the venue and identify the exhibits, activities and programmes that meet their individual requirements.

Tours can also be tailor-made for executives and government officials seeking to advance their organisations' mobile and technology strategy. The tours will be conducted by industry experts from Award Solutions, Consumers in Motion, Duchamp Inc., Entertainment Intelligence, eStudio 34, ikomobi, International Policy Group, Mocentric, Richard Knowlton Associates Ltd., and TPN Retail. Further information about the MWC Tours programme can be found at www.mobileworldcongress.com/events/mwc-tours/.

New Partner Programmes

The GSMA announced several additional companies participating in a range of Partner Programmes in Barcelona. Over the fo

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