Serie A Takes a Technical Leap Forward With New Production Center in Lissone to Centralize Broadcast Activities

Serie A takes a technical leap forward with new production centre in Lissone to centralise broadcast activities By Roberto Landini, Italian Correspondent

Tuesday, September 14, 2021 - 08:00

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Luisella Fusco, head of media operations and broadcast, Lega Serie A

The new Serie A football season began in Italy in late August accompanied by major changes to the way the TV coverage of matches is produced, including the radical step of cutting out the middlemen in the production chain, a new centralised management of signal transport from the stadiums, improvements in signal quality, and much more.

To find out more, SVG Europe caught up with Luisella Fusco, head of media operations and broadcast, Lega Serie A, for a two-part interview.

What is the latest news on a technical level? There is talk of a great leap forward on several levels.

The process undertaken by the Lega Serie A this year at a technical level is significantly new in the sense that, first of all, it was decided to carry out all the matches in UHD, for the 380-match Championship, more for the Italian Cup, 42 matches, including the Italian Super Cup. The overall total amounts to 422 matches all produced in UHD. The signal is also made available in 1080p, so all productions are made with a progressive signal that is centrally transported from the Serie A League to the new production centre built at the Lissone headquarters, with technical partner EI Towers.

Can we therefore say that the new Lissone production centre will allow Lega Serie A to centralise a whole series of production activities that were previously outsourced?

Yes, absolutely. This season, the League has decided to internalise a whole series of services that were previously based on intermediaries or in any case outsourced with third parties, directly producing, on delegation from the clubs, the stadium matches of 14 teams (six are self-produced).

For the distribution of the signals, both the transport from the stadium and those up to the rightsholders at national, local and international level, are centralised by the League for all matches regardless of the producer.

From April to August we worked day and night to complete the centre, which is expected to officially inaugurate at the beginning of October

In addition to this, the other big news is that all the signals are processed centrally in the Lissone production centre, so they are ingested and, from there, almost all the activities that were previously carried out in situ at the stadium, are carried out remotely.

At the stadium remain the goal line technology (GLT), rendered through Hawk Eye, while the VAR, which was previously managed in the stadium, has now been centralised in Lissone; referees go to the production centre in Lissone and are able to operate the VAR service remotely, without having to physically attend all the stadiums. This makes it possible to avoid sending a special vehicle to each stage that deals with VAR and, by managing everything remotely in a centralised mode, an evident efficiency is obtained above all in the travel costs of the referees.

At the new Serie A MCR in Lissone

How did you organise the new media operations and broadcast spaces in the production centre with technical partner EI Towers, and how long did it take to create it?

First of all we had to structure ourselves internally at Lega Serie A level to complete this new great adventure that serves to manage services and content.

From April to August we worked day and night to complete the centre, which is expected to officially inaugurate at the beginning of October.

We have concentrated the process of placing the referees and their activities and operations in a new building that has two floors: on the ground floor is an area entirely dedicated to the Serie A League, the FIGC/AIA (the area that hosts the referees) with the various VAR rooms.

The VARs of Serie B are on the same floor, ready to pass remotely too. Currently Serie B still operates locally due to the lack of fibre links from around 50% of the stadiums, links which are, of course, indispensable for the centralised and remotely controlled VAR.

The second floor houses all the centralised services previously managed at the stadiums, starting with the graphics, which are partly packaged in the stadium and partly remotely from here.

Graphics are partly packaged in the stadium and partly remotely from Lissone

The same applies to virtualisation graphics for national and international customisation and for the differentiated distribution of signals, including betting streaming, as well as for all post production and centralised distribution of content; there really is a lot of news!

At the time of writing, you have faced the first days of operations from the new centre: how have you found it?

We are overall satisfied with the outcome of the first two days. There have been some flaws that we have already corrected, but overall nothing so impactful, we are really in the bubble with services.

Speaking about COVID, despite some easing, are there still limitations in television production and for the public?

We have not returned to complete normality in the sense that both from a sporting point of view and from that of the activities that usually took place on site at the stadiums, there are still limitations. In fact, from the point of view of the opening of facilities, the public still has limited access and there is a presence of no more than 50% only with a Green Pass.

With regards to the access of spectators to stadiums, typical distances are used.

From a production point of view, there is a precise protocol issued by the CTS [scientific technical committee] and the FIGC [Italian Football Federation] implemented by the Serie A League, so not all editorial activities can be exercised.

In addition, we have n

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