
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-telephoto zoom lens. Both are expected to be available in June 2026.
The Alpha 7R series stands for image quality you can trust on screen, in print, and in the most demanding conditions. The Alpha 7R VI takes that further with the speed, intelligence, battery life, and viewfinder quality our creators have been asking for. Every decision strengthens what this series does best and makes it work harder for the people who rely on it, says Yang Cheng, Vice President of Imaging Solutions, Sony Electronics.
Our creators want super-telephoto reach with G Master optical quality in a body light enough to shoot handheld all day. The FE 100-400mm F4.5 GM OSS delivers constant F4.5 aperture, dramatically faster autofocus, and a build that keeps up with the user's instincts, whether tracking a bird in flight or working the sideline at a championship match, says Yang Cheng, Vice President of Imaging Solutions, Sony Electronics.
Alpha 7R VI - $4,499.99 USD / $5,999.99 CAD
The Alpha 7R VI features a 66.8-megapixel full-frame fully-stacked Exmor RS CMOS sensor paired with the new BIONZ XR2 engine, delivering up to 16 stops of dynamic range and blackout-free continuous shooting at up to approximately 30 fps with 60 AF/AE calculations per second. Five-axis optical image stabilization delivers up to 8.5 stops of compensation.
Video capabilities include 8K 30p recording with 8.2K oversampling, full-frame 4K 60p and 120p without crop, and Dual Gain Shooting for reduced noise. When paired with the new XLR-A4 adaptor, the camera supports 32-bit float audio internal recording. The camera also supports Sony's Camera Authenticity Solution using the C2PA standard for verification that images and videos were captured in-camera rather than AI-generated.
Additional features include a 9.44M dot OLED viewfinder with DCI-P3 color gamut and 10-bit HDR, a new NP-SA100 high-capacity battery supporting up to 710 still images, dual USB Type-C ports, and effective heat management for uninterrupted 8K recording up to 120 minutes.
XLR-A4 XLR Adaptor - $779.99 USD / $1,089.99 CAD
The XLR-A4 supports up to 4-channel digital audio recording at 96kHz 32-bit float on compatible cameras, connecting XLR microphones and 3.5mm stereo mini jack microphones via the Multi Interface Shoe. It also functions as a 96kHz 24-bit 2-channel audio interface when connected to a PC.
Optional Accessories for Alpha 7R VI
NP-SA100 Battery: $119.99 USD / $169.99 CAD
Vertical Grip VG-C6: $459.99 USD / $649.99 CAD
Battery Charger BC-SAD1: $139.99 USD / $199.99 CAD
DC Coupler DC-C2: $149.99 USD / $209.99 CAD
FE 100-400mm F4.5 GM OSS - $4,299.99 USD / $5,599.99 CAD
The FE 100-400mm F4.5 GM OSS covers a 100-400mm focal range with a constant F4.5 maximum aperture and delivers autofocus up to approximately 3x faster than the previous FE 100-400mm F4.5-5.6 GM OSS, with approximately 50% improved subject tracking. Four XD Linear Motors and a floating focus mechanism power the AF system, which is fully compatible with the Alpha 9 III's continuous shooting at up to 120 fps.
The optical design features newly developed ED XA, XA, two Super ED, and three ED glass elements, along with Nano AR Coating II and an 11-blade circular aperture. An inner-zoom design maintains constant length and stable balance throughout the zoom range. The lens weighs approximately 65 oz. (1,840 g) and is compatible with 1.4x and 2x teleconverters for focal lengths up to 800mm or 1,200mm in APS-C mode. Built-in stabilization supports Active Mode and coordinates with compatible camera bodies.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers and infrastructure builders, Japan is one of the world's centers of AI - building across the full stack wit...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...
13/07/2026
Vizrt has announced that its graphics technology was used by broadcast design agency Girraphic for Netflix's debut MVP MMA event, broadcast live from the In...
13/07/2026
ARRI has announced an agreement to sell its global rental activities in Europe, the United Kingdom, and North America to H2 Equity Partners through a management...
13/07/2026
DAZN has announced a partnership with Premier Boxing Champions (PBC) to bring PBC fight nights to DAZN subscribers globally. The partnership begins Saturday, Ju...