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LTN and Lumen transform premier sports events with live p...

25/03/2025

Partnership empowers sports broadcasters and networks to maximize digital reach and seamlessly manage IP channel distribution at scale, demonstrated for the first time at NAB Show 2025

LTN and Harmonic, the worldwide leader in video delivery solutions, announce a new partnership empowering broadcasters, rights holders and networks to simplify linear streaming and live sports delivery while expanding distribution with enhanced flexibility and reach. LTN's purpose-built for video global IP network and Harmonic's trusted video processing, monetization and delivery technologies provide customers with unified workflows to monetize new digital linear and FAST channels, deliver tailored live sports events, and cost-efficiently manage the transition from legacy satellite delivery to IP distribution.

LTN and Harmonic drive revenue growth and scalability for major networks and content owners, whether delivering premium live sports events or managing hundreds of broadcast channels, said Dimitri Tarassenko, SVP, Product Management, LTN. Our partnership brings together the complexities of channel creation, monetization and end-user delivery in one managed workflow to minimize risk and reduce time to market. This integration offers customers new levels of flexibility and diverse channel distribution opportunities for maximum subscriber reach.

Through the strategic partnership, LTN and Harmonic now provide uniquely integrated solutions to address key customer challenges, including:

FAST channel delivery, in hours: LTN's comprehensive, single-source FAST channel solution enables content providers to acquire, monetize, and distribute live content at scale, launching FAST channels in a matter of hours. The new combined solution integrates LTN's channel playout, versioning, ad signaling and distribution capabilities with Harmonic's VOS 360 Media SaaS solution for transcoding, HLS packaging, digital rights management (DRM) and server-side-ad-insertion (SSAI) for targeted advertising. This enables customers to fully automate FAST channel creation and monetization, ensuring complete workflow visibility to detect and resolve issues before they occur, along with seamless content delivery network (CDN) integration for smooth end-user delivery.

Live sports streaming from venue to viewer in milliseconds: LTN's end-to-end live sports workflow empowers sports organizations and rights holders to reliably acquire signals, manipulate content, and distribute it all from a single platform. Through its new partnership, LTN integrates flexible signal acquisition, monitoring, ad enablement and real-time video and audio customization workflows with Harmonic's VOS360 Media SaaS and VOS360 Ad SaaS solutions for advanced video processing and delivery as well as targeted ad insertion. This comprehensive workflow allows customers to seamlessly tailor live sports for different platforms with features such as custom graphics and announcer integration while maximizing ad value for end-user delivery.

Flexible IP channel distribution: With C-band capacity at risk, LTN's purpose-built global video network delivers efficient, scalable content distribution with satellite-grade reliability and the flexibility of IP. Its unmatched reach, control, and scalability empower customers to create, customize and deploy channels to thousands of locations, versioning content to receivers and markets. The integration with Harmonic's XOS Advanced Media Processor expands distribution options across high-scale footprints, supporting Harmonic-enabled HLS protocol delivery paired with LTN's native IP transport stream. This seamless connectivity to a wider range of HLS-supported receivers enables major networks and channel owners to cost-effectively scale IP distribution, unlock new markets, and maximize audience engagement.

LTN's global IP video network provides a reliable backbone to distribute live content at scale, seamlessly integrating with our industry-leading XOS Advanced Media Processor and VOS360 SaaS solutions said Gil Rudge, Senior Vice President, Solutions and Americas Sales, Video Business, Harmonic. Our combined offering featuring playout, transcoding, packaging, ad insertion, delivery as well as monitoring capabilities provides customers with a complete solution to create and monetize live sports and entertainment across new platforms while enabling more cost-effective IP channel distribution

LTN and Harmonic's integration provides customers modular video customization, distribution and streaming capabilities with comprehensive workflow monitoring, full visibility and always-on support. Trusted by major broadcasters and sports organizations like TelevisaUnivision, DAZN, World Surf League, and Pro Volleyball Federation, LTN's managed IP network is built exclusively to move, customize, and transform live video at scale. With a proven track record of powering over 150,000 hours of produced live events and distributing more than 80 million hours of live content annually, LTN continues to redefine live video distribution.
LINK: https://kitplus.com/news/ltn-and-lumen-transform-premier-sports-events...
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