EMG has decided to extend its camera fleet with Sony s HDC-500 and HDC-400

EMG has decided to extend its camera fleet with Sony's HDC-2500 and HDC-4300 posted: 07/04/2016

Sony's HDC-2500 and HDC-4300 are chosen to extend Euro Media Group's broadcast camera fleet

Sony is pleased to announce that Euro Media Group (EMG), one of Europe's leading broadcast service providers, has signed a four-year contract to harmonise its broadcast camera fleet with a major investment in Sony's HDC-2500 and HDC-4300. This commitment to the HDC family provides EMG with the technology to stay ahead of the changing broadcast industry landscape, and extends the organisation's partnership with a trusted solutions provider that understands the rapidly evolving market requirements. EMG has made the decision to purchase up to 350 units of the HDC-2500 and the HDC-4300 over the duration of the four-year contract, taking the broadcast provider to the next level of live production shooting, throughout its European subsidiaries.

Headquartered in France, Euro Media Group operates from seven countries in Europe (Videohouse in Belgium, Euromedia, DVS and Netco in France, Nobeo in Germany, 3Zero2 in Italy, United in the Netherlands, Livetools in Switzerland and CTV, ACS, BRF in the UK), providing its clients with custom-made solutions for the production and delivery of all media content, from broadcast through to online for the entire production process. EMG already has a strong heritage of using Sony cameras, especially with the HDC-1500 - the predecessor to the HDC-2500 - which has played a key part in EMG's productions over the past decade. In order to continue leading the industry, the broadcast service provider realised the need to offer future proofed services, supporting next generation technology such as 4K, High Dynamic Range (HDR) and High Frame Rate (HFR) shooting. Using a single camera platform will also enable the Euro Media Group to enhance the efficiency of their operations increasing the synergies between subsidiaries.

Euro Media Group expressed this need to upgrade to a solution which can deliver high quality and creative functionalities for any type of production as well as a common platform that would allow flexibility & efficiency. Sony won the tender after a comprehensive process involving multiple broadcast camera companies. EMG cited the quality, reliability and technical capabilities of Sony's solutions, its innovative licensing model, and the strong partnership formed over the past ten years of service and support from the Sony team across the European Countries, as major factors in their final decision.

Euro Media Group has proposed premium services to productions using the HDC-1500 in the last years, so the HDC platform remained an obvious choice. The 3G-capable HDC-2500 is a HD, multi-format solution, providing EMG with a direct successor. The HDC-4300 is the world's first camera with three 2/3inch 4K image sensors; a one camera platform for HD, 4K and super slow motion; it's the next step in acquisition excellence enabling new opportunities for creativity and more flexible operations.

As today's productions demand more precise colour reproduction, being able to capture in the BT2020 colour space gives broadcasters a valuable competitive advantage. The HDC-4300 allows Euro Media Group to upscale and downscale easily with seamless integration into existing HD workflows. Aside from providing future proofed features as standard, the HDC-4300 also gives EMG the option to enable 4K/100p and HD/400p super slow motion, allowing the option to adapt the camera to different live productions. Owning a solution that encompasses all of this creative functionality helps Sony's customers, such as EMG, generate maximum return on production budgets of all sizes.

At Euro Media Group, we want to ensure that we are providing the best technologies to our customers. Competition is fierce on the broadcast market and our customers are always looking for more creativity and innovation to make the difference. In the meantime, from a technological point of view, the market is changing quickly. Our challenge, as a Group, was to select one solution, offering on one hand the high quality images and the innovative features requested by the market; and, on the other, bringing additional operational efficiency within the Group with a reliable, scalable and future proof solution. We are confident that our renewed partnership with Sony will not only deliver on this, but will provide us with increasingly innovative solutions as we look ahead. We pride ourselves on being Europe's leading broadcast service provider, and these new Sony solutions will help us ensure high quality in to the future. Ronald Meyvisch, CTO of Euro Media Group.

It is through a deep understanding of our customers' work environment that Sony has been able to become the worldwide leader in its Studio Camera offering. We're very pleased to extend our partnership with Euro Media Group for the next four years, alongside each of their local subsidiaries. The HDC-2500 and HDC-4300 exceed the Group's requirements for extended flexibility and cutting edge, future-proofed technology in a reliable platform. The development of these cameras has been driven by our customers - our team uses their constant feedback to create platforms that suit the need for constant innovation among the challenging demands of Live Production. Euro Media Group has chosen the best suited camera platform to form a core part of their system camera infrastructure, enhancing their reputation as a leading service provider to production companies. Norbert Paquet, Strategic Marketing Manager, Live Production, Sony Professional Solutions Europe.

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