Analytics and Powering Next-Generation Consumption Experiences: A Conversation With ESPN's Allison Loucks

Analytics and Powering Next-Generation Consumption Experiences: A Conversation With ESPN's Allison Loucks Loucks was a keynote speaker at the 2024 SVG Digital Engagement Forum By Brandon Costa, Director of Digital

Tuesday, May 28, 2024 - 8:20 am

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ESPN is at the forefront of building and delivering new and exciting ways for fans to consume their favorite sports live. In this era of analytics powering not just on-field performance but also the live broadcast, how are technology and analytics fueling these experiences, and what opportunities remain for the future?

In this exclusive conversation, Allison Loucks, director, business development and innovation, ESPN, explains the work being done by her team, analyzes the innovations being introduced to live broadcast and the broadcaster's suite of digital products, and what's next.

This session was hosted at the 2024 SVG Digital Engagement Forum on March 20 in New York City and was moderated by SVG Director, Digital/Program Director, SVG Digital Engagement Forum, Brandon Costa.

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LINK:	https://www.sportsvideo.org/2024/05/28/analytics-and-powering-next-gen...
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