TAG Video Systems, the leader in software-based realtime media monitoring and visualization, and Witbe (Euronext Growth FR0013143872 ALWIT), the leader in post-device automated testing and monitoring for video service providers, today announced a strategic partnership to elevate video monitoring and quality assurance to cover the entire OTT content delivery chain.
This partnership combines TAG's advanced monitoring including its cutting-edge Content Matching technology and Witbe's unique Virtual NOC with automated video monitoring on real devices. It brings an unprecedented end-to-end monitoring solution that covers the entire video delivery path from the source feed to the actual viewer experience across multiple devices and locations.
"This partnership marks another milestone in TAG's mission to deliver multi-app monitoring at scale through our Realtime Media Platform," commented Ziv Mor, Chief Growth Officer at TAG. "With Witbe s unique user-device perspective, we re closing the loop on end-to-end visibility. Our customers now have critical insight all the way to the viewer s device, allowing them to track virtually every quality aspect, including latency, across the entire network, from source to screen, and proactively address the ongoing demand for a better and seamless viewer experience."
As part of their collaboration, TAG and Witbe joined forces in a case study during the Ultimate Showdown to demonstrate the strengths and value proposition of their partnership. The case study will showcase their combined technologies in action, assessing both the network and the content delivered at the end user level: the actual viewer experience. This includes monitoring app performance, initial buffering time, and content matching to verify the streams integrity. For the first time this study also measured latency between the various streaming platforms which would not be possible without the visibility into the end user stream. Together, the companies conducted comprehensive monitoring of the NFL Championship 2025 streaming across platforms like Tubi, Apple TV, Fire TV, YouTube, and FuboTV, providing exclusive insights into how major streaming services handled the challenge of delivering a seamless viewing experience.
Partnering with TAG is going to allow us to solve two critical challenges for our customers: accurately measuring the end-to-end latency, and ensuring the correct content reaches end-user devices, added Mathieu Planche, CEO at Witbe. With our combined expertise, we can now not only enable content providers and broadcasters the ability to measure the true quality of their services on real test devices but also gain insights into how their streams perform across the network.
A Game-Changer for Video Monitoring
The rapid growth of streaming has made it more critical than ever for content providers to deliver consistent, high-quality video experiences across devices and networks. By integrating TAG's network real-time data analysis with Witbe's real-time video quality analysis and active monitoring on real devices, the partnership enables service providers to:
Monitor and visualize their entire content delivery workflow from source to the actual viewers devices.
Measure and compare latency across different platforms, from the source all the way to the end user stream, examining video delay between traditional broadcast and OTT streaming devices.
Assess crucial KPIs such as initial buffering time, video quality, macro blocking, and app performance on real devices with Witbe's technology, while also benefiting from TAG's extensive suite of additional measurements and inspections, providing continuous, in-depth monitoring and the ability to have visibility and verify viewer potential issues.
Ensure the right content is being streamed across the delivery path, all the way to end-user devices, or verifying content switching to detect any expected or unexpected changes during delivery.
Exclusive Championship Game Insights
During the Clash of Titans, Witbe and TAG will deploy their joint monitoring solution across multiple locations and devices, collecting real-time data on:
Latency differences between platforms (OTT vs. traditional broadcast).
Streaming performance under peak traffic conditions.
Visual and audio quality metrics across different networks and devices.
Real-time error detection and troubleshooting insights.
Content matching.
The results of this monitoring session will be compiled into an exclusive post-event report, providing valuable insights into the evolving challenges of large-scale live streaming.
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TAG Video Systems, the leader in software-based realtime media monitoring and visualization, and Witbe (Euronext Growth FR0013143872 ALWIT), the leader in post-device automated testing and monitoring for video service providers, today announced a strategic partnership to elevate video monitoring and quality assurance to cover the entire OTT content delivery chain.
