
Sports Broadcasting Hall of Fame 2020-21: James Brown, All-World Host and Human Being By Brandon Costa, Director of Digital
Monday, November 29, 2021 - 7:00 am
Print This Story | Subscribe
Story Highlights
In a ceremony postponed by the pandemic, the Sports Broadcasting Hall of Fame Class of 2020 will be inducted on Dec. 14 at the New York Hilton. SVG is profiling the nine inductees in the weeks prior. For more information, CLICK HERE.
Integrity. Class. Warmth. Intelligence. All words one would use to describe James Brown before even touching his excellence as a sports broadcaster.
A staple of the sports-television industry for nearly four decades, the man affectionately known simply as J.B. has established himself as the gold standard for the host of a live sports studio show. A winner of three Emmy Awards, Brown has been a fixture of NFL Sundays since 1994 and has hosted the Super Bowl show a record 10 times, including most recently at Super Bowl LV in February 2021.
Throughout J.B.'s award-winning career, he has distinguished himself not only as the quintessential studio host but also as a versatile broadcaster and, in some instances, the conscience of the industry, says Sports Broadcasting Hall of Famer Sean McManus, chairman, CBS Sports. J.B. is a wonderful human being, a man of faith and as good a friend and colleague as one could ever have.
Brown's journey to sports television was anything but conventional. Following a collegiate basketball career at Harvard, he fell short of making the NBA's Atlanta Hawks in an open tryout and, in the late 1970s and early '80s, worked for such companies as Xerox and Kodak. In 1984, he got his first opportunity to get back into sports: a role as an on-air analyst on Washington Bullets telecasts and a spot in the rotation of analysts for NBA on CBS.
In the late 1980s, Brown's star at CBS Sports continued to brighten as he handled a variety of roles, including play-by-play for NFL on CBS and reporting on the NFL Finals, the MLB Postseason, and the 1992 and 1994 Winter Olympics.
Brown's big break into Sundays came when Fox Sports shook up the sports-media world, landing rights to the NFL at the end of 1993. At the start of the 1994 season, the first edition of Fox NFL Sunday debuted, with J.B., Terry Bradshaw, Howie Long, and Jimmy Johnson. Brown anchored that iconic program for its first 11 years.
J.B. has been a Hall of Famer ever since he first sat in front of a camera, says Sports Broadcasting Hall of Famer David Hill, former president, Fox Sports. He has this authentic charisma, which makes every viewer feel that J.B. is speaking exclusively to that individual. It's a rare gift.
During his tenure at Fox, Brown stretched himself into hockey, serving as lead studio host for NHL on Fox from 1994 to '98.
In 2006, Brown returned to where it all started - CBS Sports - to take over as host of The NFL Today, and he has been behind that desk ever since, cementing his legacy as one of the greatest to host a studio show.
It's a joy to have J.B. as a valued teammate, says Sports Broadcasting Hall of Famer Jim Nantz, CBS Sports' long-time lead play-by-play voice. It's even better to be able to call him a trusted friend. Simply put, he is one of the finest men I've ever known. A giant television talent. An all-world human being.
Brown's signature has always been bringing out the best in those around him. Whether it's expertly crafting a story - as he did with one of his all-time favorite projects, the 1991 film Let Me Be Brave, the story of 12 mentally disabled athletes climbing Mount Kilimanjaro - or setting up his analysts to succeed from behind the desk on an NFL day in the fall.
J.B. is simply the kindest, most prepared colleague with whom I've ever worked, says former NFL quarterback and current analyst on The NFL Today Boomer Esiason. He brings out the best in everyone. His egoless nature, along with his self-deprecating sense of humor, brings harmony and professionalism to all of our broadcasts. Throughout his entire career, he has carried himself with dignity, grace, and substance.
Sustained excellence is what I'd like to be thought of, Brown said in 2020. It has never been about me. It has always been about those with whom I work and trying to pull out and elicit the best from them for an excellent product, whatever that telecast is.
A native of Washington, DC, Brown received the 2016 Pete Rozelle Award from the Pro Football Hall of Fame, which recognizes longtime exceptional contributions to radio and television in professional football. Sports Illustrated named him the Best Studio Host of the Decade in 2010, and he was also honored that same year as one of the Faces of Black History, celebrating Black Media Legends who have impacted the Black community through their achievements and positive examples. He was also the first recipient of the coveted Pat Summerall Award, which is presented annually during Super Bowl weekend.
More from Sports Video Group
21/05/2026
Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...
21/05/2026
Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies
In the li...
21/05/2026
Media Links has announced a channel partnership with Clearcast Asia, a broadcast...
21/05/2026
SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...
21/05/2026
Audio-Technica held a demonstration event at its Technica House location in New ...
21/05/2026
Ateme has announced that RTL Deutschland has selected Ateme's software-based...
21/05/2026
LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...
21/05/2026
ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...
21/05/2026
BBright has published a technical analysis of the Media eXchange Layer (MXL), de...
21/05/2026
The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...
21/05/2026
Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...
21/05/2026
Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...
21/05/2026
As live sports productions continue to demand more flexible, scalable, and cost-...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
21/05/2026
Hey Miami & Atlanta post-production folks!
Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...
21/05/2026
The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....
21/05/2026
iPhones are part of the the regular production rotation for Friday Night Baseba...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
20/05/2026
True to the Music City theme, the Tennessee Titans plan to make live music a prominent fixture on game days at the new venue
Reflecting the continuing converge...
20/05/2026
The long-term goal is innovation for the next generation of hockey rinks at both the professional and the community level
The National Hockey League (NHL) toda...
20/05/2026
End-users and vendors alike work toward cost-effective yet high-quality solution...
20/05/2026
The National Football League has announced that Nashville will host Super Bowl LXIV in 2030 at the new Nissan Stadium. The announcement was made at the NFL Spri...
20/05/2026
The NFL has announced that the 2028 NFL Draft presented by Bud Light will take place in Minnesota, uniting fans from around the world to celebrate one of the mo...
20/05/2026
As professional AV workflows continue to evolve, expectations around audio, video, networking, and control are rising rapidly. At InfoComm 2026 in Las Vegas, La...
20/05/2026
Haivision will showcase its latest innovations at InfoComm 2026, taking place fr...
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...
19/05/2026
Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...
19/05/2026
Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...
19/05/2026
Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...
19/05/2026
Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...
19/05/2026
Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...
19/05/2026
Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...
19/05/2026
Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...
19/05/2026
Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...
19/05/2026
CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...
19/05/2026
Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...