
Sports Broadcasting Hall of Fame 2020-21: James Brown, All-World Host and Human Being By Brandon Costa, Director of Digital
Monday, November 29, 2021 - 7:00 am
Print This Story | Subscribe
Story Highlights
In a ceremony postponed by the pandemic, the Sports Broadcasting Hall of Fame Class of 2020 will be inducted on Dec. 14 at the New York Hilton. SVG is profiling the nine inductees in the weeks prior. For more information, CLICK HERE.
Integrity. Class. Warmth. Intelligence. All words one would use to describe James Brown before even touching his excellence as a sports broadcaster.
A staple of the sports-television industry for nearly four decades, the man affectionately known simply as J.B. has established himself as the gold standard for the host of a live sports studio show. A winner of three Emmy Awards, Brown has been a fixture of NFL Sundays since 1994 and has hosted the Super Bowl show a record 10 times, including most recently at Super Bowl LV in February 2021.
Throughout J.B.'s award-winning career, he has distinguished himself not only as the quintessential studio host but also as a versatile broadcaster and, in some instances, the conscience of the industry, says Sports Broadcasting Hall of Famer Sean McManus, chairman, CBS Sports. J.B. is a wonderful human being, a man of faith and as good a friend and colleague as one could ever have.
Brown's journey to sports television was anything but conventional. Following a collegiate basketball career at Harvard, he fell short of making the NBA's Atlanta Hawks in an open tryout and, in the late 1970s and early '80s, worked for such companies as Xerox and Kodak. In 1984, he got his first opportunity to get back into sports: a role as an on-air analyst on Washington Bullets telecasts and a spot in the rotation of analysts for NBA on CBS.
In the late 1980s, Brown's star at CBS Sports continued to brighten as he handled a variety of roles, including play-by-play for NFL on CBS and reporting on the NFL Finals, the MLB Postseason, and the 1992 and 1994 Winter Olympics.
Brown's big break into Sundays came when Fox Sports shook up the sports-media world, landing rights to the NFL at the end of 1993. At the start of the 1994 season, the first edition of Fox NFL Sunday debuted, with J.B., Terry Bradshaw, Howie Long, and Jimmy Johnson. Brown anchored that iconic program for its first 11 years.
J.B. has been a Hall of Famer ever since he first sat in front of a camera, says Sports Broadcasting Hall of Famer David Hill, former president, Fox Sports. He has this authentic charisma, which makes every viewer feel that J.B. is speaking exclusively to that individual. It's a rare gift.
During his tenure at Fox, Brown stretched himself into hockey, serving as lead studio host for NHL on Fox from 1994 to '98.
In 2006, Brown returned to where it all started - CBS Sports - to take over as host of The NFL Today, and he has been behind that desk ever since, cementing his legacy as one of the greatest to host a studio show.
It's a joy to have J.B. as a valued teammate, says Sports Broadcasting Hall of Famer Jim Nantz, CBS Sports' long-time lead play-by-play voice. It's even better to be able to call him a trusted friend. Simply put, he is one of the finest men I've ever known. A giant television talent. An all-world human being.
Brown's signature has always been bringing out the best in those around him. Whether it's expertly crafting a story - as he did with one of his all-time favorite projects, the 1991 film Let Me Be Brave, the story of 12 mentally disabled athletes climbing Mount Kilimanjaro - or setting up his analysts to succeed from behind the desk on an NFL day in the fall.
J.B. is simply the kindest, most prepared colleague with whom I've ever worked, says former NFL quarterback and current analyst on The NFL Today Boomer Esiason. He brings out the best in everyone. His egoless nature, along with his self-deprecating sense of humor, brings harmony and professionalism to all of our broadcasts. Throughout his entire career, he has carried himself with dignity, grace, and substance.
Sustained excellence is what I'd like to be thought of, Brown said in 2020. It has never been about me. It has always been about those with whom I work and trying to pull out and elicit the best from them for an excellent product, whatever that telecast is.
A native of Washington, DC, Brown received the 2016 Pete Rozelle Award from the Pro Football Hall of Fame, which recognizes longtime exceptional contributions to radio and television in professional football. Sports Illustrated named him the Best Studio Host of the Decade in 2010, and he was also honored that same year as one of the Faces of Black History, celebrating Black Media Legends who have impacted the Black community through their achievements and positive examples. He was also the first recipient of the coveted Pat Summerall Award, which is presented annually during Super Bowl weekend.
More from Sports Video Group
23/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
23/05/2026
Tonight's MLS matchup between the LA Galaxy and the Houston Dynamo FC will m...
22/05/2026
Germany's Magenta TV, which will have 44 exclusive FIFA World Cup match broa...
22/05/2026
DAZN, the world's leading sports entertainment platform, has acquired global broadcast rights to the International Federation of American Football's ( I...
22/05/2026
ATHLOS, the all-women's professional track and field league, has announced i...
22/05/2026
The National Academy of Television Arts & Sciences (NATAS) today announced that the 47th Annual Sports Emmy Awards and the 47th Annual News & Documentary Emmy A...
22/05/2026
Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redesigned Top Plate and Side Rai...
22/05/2026
YES Network and OTT Advisors have announced a sixth consecutive season of their streaming partnership, continuing their collaboration on the Gotham app. OTT Adv...
22/05/2026
NESN, New England's premier sports network, will again turn its camera to Fe...
22/05/2026
Dale Pro Audio is hosting an RF over Fiber Livestream Webinar on May 28 from 1-2:30 pm EST. With major sporting events and large-scale productions putting incre...
22/05/2026
Audio-Technica has announced key leadership appointments designed to further strengthen its sales organization and drive continued growth across the Americas. M...
22/05/2026
After nearly four decades shaping the global combat sports landscape, Scott Coker has announced a powerful return as he looks to build a new international mixed...
22/05/2026
Skyline Communications, the company behind the globally deployed DataMiner xOps platform, today announced the launch of xOps Vanguard Runway, a strategic accele...
22/05/2026
For the fully onsite production, 30 cameras - including a SkyCam and Megalodon - will capture the action in Texas
One of the world's biggest rodeo producti...
22/05/2026
Leading Argentina-based sports media company Torneos y Competencias S.A. has modernized its playout operations, implementing a fully redundant, multichannel env...
22/05/2026
As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it ...
22/05/2026
Shure has become a minority investor in Edge Sound Research, a start-up company that is developing new experiential audio technologies that redefine how many au...
22/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
22/05/2026
The National Hockey League (NHL) and Amazon Music announced that GRAMMY Award-winning superstar Jelly Roll will provide the official theme song of the 2026 Stan...
22/05/2026
David Pogue will keynote SVV Summer Camp and discuss Apple at 50: How the World...
22/05/2026
In its second year as rightsholder, FOX Sports goes bigger across the board for ...
22/05/2026
The broadcaster is drawing on lessons learned in its first year of covering the ...
21/05/2026
Game Creek Video Columbia and Celtic, NEP Supershooter 8 will house onsite produ...
21/05/2026
Freshly graduated, this upstart producer, director, and camera operator is already working as an AP on videoboard shows for the Philadelphia Phillies
In the li...
21/05/2026
Media Links has announced a channel partnership with Clearcast Asia, a broadcast...
21/05/2026
SiriusXM and NASCAR have announced a multi-year renewal of their broadcasting agreement. SiriusXM will continue to carry live broadcasts of every NASCAR Cup Ser...
21/05/2026
Audio-Technica held a demonstration event at its Technica House location in New ...
21/05/2026
Ateme has announced that RTL Deutschland has selected Ateme's software-based...
21/05/2026
LiveU has announced that BCC Live deployed the LU900Q intelligent production unit for the first time during the 2026 Memorial Hermann IRONMAN Texas North Americ...
21/05/2026
ATSC has announced that Mark Aitken, President of ONE Media and Senior VP of Advanced Technology at Sinclair Broadcast Group, will receive the 2026 Mark Richer ...
21/05/2026
BBright has published a technical analysis of the Media eXchange Layer (MXL), de...
21/05/2026
The Esports Foundation has announced that the 2026 Esports World Cup (EWC) will be hosted in Paris, France, from July 6 through August 23. The event marks the f...
21/05/2026
Chyron has announced PRIME Scorebug, a scorebug solution built on the PRIME Platform for on-premises sports production, and has expanded Chyron LIVE with purpos...
21/05/2026
Media Links has announced the integration of its Xscend IP transport platform with Skyline Communications' DataMiner xOps platform. The integration will be ...
21/05/2026
As live sports productions continue to demand more flexible, scalable, and cost-...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
21/05/2026
Hey Miami & Atlanta post-production folks!
Shade is hosting a free private suite at a Braves game (6/2) and Marlins game (6/5) and have about a dozen extra tic...
21/05/2026
The Suns and Mercury become the first NBA and WNBA teams to make games available under a single broadcast partner across both over-the-air and streaming....
21/05/2026
iPhones are part of the the regular production rotation for Friday Night Baseba...
21/05/2026
In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into...
20/05/2026
True to the Music City theme, the Tennessee Titans plan to make live music a prominent fixture on game days at the new venue
Reflecting the continuing converge...
20/05/2026
The long-term goal is innovation for the next generation of hockey rinks at both the professional and the community level
The National Hockey League (NHL) toda...
20/05/2026
End-users and vendors alike work toward cost-effective yet high-quality solution...
20/05/2026
The National Football League has announced that Nashville will host Super Bowl LXIV in 2030 at the new Nissan Stadium. The announcement was made at the NFL Spri...
20/05/2026
The NFL has announced that the 2028 NFL Draft presented by Bud Light will take place in Minnesota, uniting fans from around the world to celebrate one of the mo...
20/05/2026
As professional AV workflows continue to evolve, expectations around audio, video, networking, and control are rising rapidly. At InfoComm 2026 in Las Vegas, La...
20/05/2026
Haivision will showcase its latest innovations at InfoComm 2026, taking place fr...
19/05/2026
Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...
19/05/2026
Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...
19/05/2026
Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...