Today disguise announces the launch of its Metaverse Labs - a global network of labs filled with creative and technical experts that will empower brands, creatives and technologists to deliver experiences in the metaverse. As part of disguise's Metaverse Solutions division, each Lab will merge R&D, creative services and consultancy to help their clients achieve the art of the impossible.
Led by Chief Collaboration Officer Abi Bowman, disguise Metaverse Labs bridges the talent gap to keep disguise and its community at the forefront of change, all while empowering development and exploration in the metaverse.
Its established partnerships with metaverse and virtual production experts Zerospace, Nowhere, Improbable, Film Soho, Super Bonfire, XR Studios, All of it Now, Zoan, Boum and Shape will give rise to new proof of concepts and new workflows. With this, disguise Metaverse Labs aims to democratize and share insight, develop the skills and talent for tomorrow as well as advise, consult and create future-facing experiences so creatives have everything they need to bring their next big idea to life.
In essence, disguise Metaverse Labs will be an end-to-end solution for anyone seeking to experiment and innovate within the $8 trillion metaverse market opportunity.
R&D and technology breakthroughs are rapidly changing the industry around us, all while impacting how we consume content and interact with others. Only three years ago, remote work was not the norm and its amazing how far we've come in such a short space of time - once we're enabled with the right technology, says disguise CEO Fernando K fer. With the metaverse continually evolving, and innovators taking giant leaps every day, soon it will become part of our reality. Along with our network of expert partners, disguise Metaverse Labs are exploring new realms of entertainment and are here to help creatives deliver the impossible in an ever-changing technology landscape.
The metaverse is now the new frontier for human experience, and disguise, as a founding member of the Metaverse Standards Forum (MSF), is here to help create it. Drawing on disguise's proprietary RenderStream infrastructure's ability to connect real and virtual worlds and having powered over 600 extended reality productions across more than 35 countries, disguise prides itself as a trusted partner for the delivery of any kind of hybrid experience.
In the past two years, disguise's Extended Reality (xR) workflow has powered live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon and live broadcast programs from Eurosport, MTV and ITV.
Our goal is to explore the intersection of the live and virtual world and take human experiences to the next level. We do this by giving the most creative people in the world brand new ways to express themselves. New creative opportunities and possibilities can now be unlocked with confidence, says disguise Chief Collaboration Officer, Abi Bowman.
First established in Auckland by Head of Labs New Zealand Sam Folkard, disguise Metaverse Labs is expanding globally, first, with a UK division formed and headed by Stuart Mckenna and a growing division in Los Angeles. Following this, Global Head of Labs Lara Bowen will bring together local partners in New York, Seoul and Montreal and continue establishing disguise Metaverse Labs' global presence in the emerging metaverse space. disguise is delighted to be supported by ROE Visual, which provides the LED for all the Labs locations.
With more of us eager to live our experiences in a virtual world, there will be a seismic shift in how we communicate, interact and deliver these experiences together, says Bowen. For the disguise community, that shift in workflow means both big opportunities and a steep learning curve. That's why we started disguise Metaverse Labs. By offering the tools and training to create innovative metaverse experiences, we aim to give creatives around the globe more time to experiment with big ideas - without worrying about the technicalities of their setup.
disguise Head of Labs New Zealand, Sam Folkard, envisions disguise Labs as a product of a collaboration that will create the next generation of experiences in the metaverse:
disguise Metaverse Labs is here to provide brands, creative agencies and studios with everything they need to deliver their vision. Whether it's creating hybrid or never-seen-before virtual experiences for artists and audiences, integrating with product or NFT launches or even bridging a new technology innovation - we are here to help, says Folkard.
Brands, creatives and technologists can now start taking advantage of Labs' various services across the entire production pipeline, including concept development and content creation (photogrammetry, motion capture, volumetric capture) as well as production planning and delivery support. Labs will also offer regular training days so anyone can get up to speed with new metaverse workflows and technologies.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
Today disguise announces the launch of its Metaverse Labs - a global network of labs filled with creative and technical experts that will empower brands, creatives and technologists to deliver experiences in the metaverse. As part of disguise's Metaverse Solutions division, each Lab will merge R&D, creative services and consultancy to help their clients achieve the art of the impossible.
