Today disguise announces the launch of its Metaverse Labs - a global network of labs filled with creative and technical experts that will empower brands, creatives and technologists to deliver experiences in the metaverse. As part of disguise's Metaverse Solutions division, each Lab will merge R&D, creative services and consultancy to help their clients achieve the art of the impossible.
Led by Chief Collaboration Officer Abi Bowman, disguise Metaverse Labs bridges the talent gap to keep disguise and its community at the forefront of change, all while empowering development and exploration in the metaverse.
Its established partnerships with metaverse and virtual production experts Zerospace, Nowhere, Improbable, Film Soho, Super Bonfire, XR Studios, All of it Now, Zoan, Boum and Shape will give rise to new proof of concepts and new workflows. With this, disguise Metaverse Labs aims to democratize and share insight, develop the skills and talent for tomorrow as well as advise, consult and create future-facing experiences so creatives have everything they need to bring their next big idea to life.
In essence, disguise Metaverse Labs will be an end-to-end solution for anyone seeking to experiment and innovate within the $8 trillion metaverse market opportunity.
R&D and technology breakthroughs are rapidly changing the industry around us, all while impacting how we consume content and interact with others. Only three years ago, remote work was not the norm and its amazing how far we've come in such a short space of time - once we're enabled with the right technology, says disguise CEO Fernando K fer. With the metaverse continually evolving, and innovators taking giant leaps every day, soon it will become part of our reality. Along with our network of expert partners, disguise Metaverse Labs are exploring new realms of entertainment and are here to help creatives deliver the impossible in an ever-changing technology landscape.
The metaverse is now the new frontier for human experience, and disguise, as a founding member of the Metaverse Standards Forum (MSF), is here to help create it. Drawing on disguise's proprietary RenderStream infrastructure's ability to connect real and virtual worlds and having powered over 600 extended reality productions across more than 35 countries, disguise prides itself as a trusted partner for the delivery of any kind of hybrid experience.
In the past two years, disguise's Extended Reality (xR) workflow has powered live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon and live broadcast programs from Eurosport, MTV and ITV.
Our goal is to explore the intersection of the live and virtual world and take human experiences to the next level. We do this by giving the most creative people in the world brand new ways to express themselves. New creative opportunities and possibilities can now be unlocked with confidence, says disguise Chief Collaboration Officer, Abi Bowman.
First established in Auckland by Head of Labs New Zealand Sam Folkard, disguise Metaverse Labs is expanding globally, first, with a UK division formed and headed by Stuart Mckenna and a growing division in Los Angeles. Following this, Global Head of Labs Lara Bowen will bring together local partners in New York, Seoul and Montreal and continue establishing disguise Metaverse Labs' global presence in the emerging metaverse space. disguise is delighted to be supported by ROE Visual, which provides the LED for all the Labs locations.
With more of us eager to live our experiences in a virtual world, there will be a seismic shift in how we communicate, interact and deliver these experiences together, says Bowen. For the disguise community, that shift in workflow means both big opportunities and a steep learning curve. That's why we started disguise Metaverse Labs. By offering the tools and training to create innovative metaverse experiences, we aim to give creatives around the globe more time to experiment with big ideas - without worrying about the technicalities of their setup.
disguise Head of Labs New Zealand, Sam Folkard, envisions disguise Labs as a product of a collaboration that will create the next generation of experiences in the metaverse:
disguise Metaverse Labs is here to provide brands, creative agencies and studios with everything they need to deliver their vision. Whether it's creating hybrid or never-seen-before virtual experiences for artists and audiences, integrating with product or NFT launches or even bridging a new technology innovation - we are here to help, says Folkard.
Brands, creatives and technologists can now start taking advantage of Labs' various services across the entire production pipeline, including concept development and content creation (photogrammetry, motion capture, volumetric capture) as well as production planning and delivery support. Labs will also offer regular training days so anyone can get up to speed with new metaverse workflows and technologies.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/06/2026
Frequency, the engine powering many of the world's leading streaming television channels, today announced the launch of In-Scene Advertising, a new monetiza...
05/06/2026
Berklee Study Reveals Video Has Become Essential to Music Careers Survey findings show social platforms have become the primary source of music for video cont...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
Today disguise announces the launch of its Metaverse Labs - a global network of labs filled with creative and technical experts that will empower brands, creatives and technologists to deliver experiences in the metaverse. As part of disguise's Metaverse Solutions division, each Lab will merge R&D, creative services and consultancy to help their clients achieve the art of the impossible.
