Sony Pixel Power calrec Sony

disguise Launches Metaverse Labs for End-to-End Metaverse Experience Enablement

23/09/2022

Today disguise announces the launch of its Metaverse Labs - a global network of labs filled with creative and technical experts that will empower brands, creatives and technologists to deliver experiences in the metaverse. As part of disguise's Metaverse Solutions division, each Lab will merge R&D, creative services and consultancy to help their clients achieve the art of the impossible.

Led by Chief Collaboration Officer Abi Bowman, disguise Metaverse Labs bridges the talent gap to keep disguise and its community at the forefront of change, all while empowering development and exploration in the metaverse.

Its established partnerships with metaverse and virtual production experts Zerospace, Nowhere, Improbable, Film Soho, Super Bonfire, XR Studios, All of it Now, Zoan, Boum and Shape will give rise to new proof of concepts and new workflows. With this, disguise Metaverse Labs aims to democratize and share insight, develop the skills and talent for tomorrow as well as advise, consult and create future-facing experiences so creatives have everything they need to bring their next big idea to life.

In essence, disguise Metaverse Labs will be an end-to-end solution for anyone seeking to experiment and innovate within the $8 trillion metaverse market opportunity.

R&D and technology breakthroughs are rapidly changing the industry around us, all while impacting how we consume content and interact with others. Only three years ago, remote work was not the norm and its amazing how far we've come in such a short space of time - once we're enabled with the right technology, says disguise CEO Fernando K fer. With the metaverse continually evolving, and innovators taking giant leaps every day, soon it will become part of our reality. Along with our network of expert partners, disguise Metaverse Labs are exploring new realms of entertainment and are here to help creatives deliver the impossible in an ever-changing technology landscape.

The metaverse is now the new frontier for human experience, and disguise, as a founding member of the Metaverse Standards Forum (MSF), is here to help create it. Drawing on disguise's proprietary RenderStream infrastructure's ability to connect real and virtual worlds and having powered over 600 extended reality productions across more than 35 countries, disguise prides itself as a trusted partner for the delivery of any kind of hybrid experience.

In the past two years, disguise's Extended Reality (xR) workflow has powered live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon and live broadcast programs from Eurosport, MTV and ITV.

Our goal is to explore the intersection of the live and virtual world and take human experiences to the next level. We do this by giving the most creative people in the world brand new ways to express themselves. New creative opportunities and possibilities can now be unlocked with confidence, says disguise Chief Collaboration Officer, Abi Bowman.

First established in Auckland by Head of Labs New Zealand Sam Folkard, disguise Metaverse Labs is expanding globally, first, with a UK division formed and headed by Stuart Mckenna and a growing division in Los Angeles. Following this, Global Head of Labs Lara Bowen will bring together local partners in New York, Seoul and Montreal and continue establishing disguise Metaverse Labs' global presence in the emerging metaverse space. disguise is delighted to be supported by ROE Visual, which provides the LED for all the Labs locations.

With more of us eager to live our experiences in a virtual world, there will be a seismic shift in how we communicate, interact and deliver these experiences together, says Bowen. For the disguise community, that shift in workflow means both big opportunities and a steep learning curve. That's why we started disguise Metaverse Labs. By offering the tools and training to create innovative metaverse experiences, we aim to give creatives around the globe more time to experiment with big ideas - without worrying about the technicalities of their setup.

disguise Head of Labs New Zealand, Sam Folkard, envisions disguise Labs as a product of a collaboration that will create the next generation of experiences in the metaverse:

disguise Metaverse Labs is here to provide brands, creative agencies and studios with everything they need to deliver their vision. Whether it's creating hybrid or never-seen-before virtual experiences for artists and audiences, integrating with product or NFT launches or even bridging a new technology innovation - we are here to help, says Folkard.

Brands, creatives and technologists can now start taking advantage of Labs' various services across the entire production pipeline, including concept development and content creation (photogrammetry, motion capture, volumetric capture) as well as production planning and delivery support. Labs will also offer regular training days so anyone can get up to speed with new metaverse workflows and technologies.
LINK: https://www.kitplus.com/news/disguise_Launches_Metaverse_Labs_for_End-...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

09/04/2026

PBS' The Forsytes' Puts a Glamorous New Spin on the Beloved Family Drama as the series premieres in the US.

Based on John Galsworthy's novels known collectively as The Forsyte Saga a...

09/04/2026

The Forsytes' Renewed For Season 3 At PBS Masterpiece

The Forsytes has been renewed for a third season before the period drama has even premiered on PBS Masterpiece. The adaptation of John Galsworthy's novel, ...

09/04/2026

BBC brings Danny Robins The Witch Farm to the screen Inspired by the hit podcast of the same name, filming begins soon

IThe BBC has commissioned new drama The Witch Farm, starring Gabrielle Creevy (T...

09/04/2026

NAB 2026 Major Announcement

The next big thing To help broadcasters fully embrace dynamic hybrid workflows, Calrec will make a major announcement that unlocks even more freedom for broadca...

09/04/2026

ENCO to Showcase New aiTrack Capabilities at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

LTN Unveils Network Enhancements in Advance of C-Band Changes

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FOR-A Buys Tamura Corp. Information Equipment Business

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Imagine Showcases Expanded Multiviewer Portfolio at 2026...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

Harmonic Extends Hybrid Streaming Leadership with AI and...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

LTN unveils network enhancements as broadcaster satellite...

New advances meet surge in demand for broadcast-grade IP migration as C-band spectrum auctions approach LTN announces major enhancements to its purpose-built g...

09/04/2026

Hitomi Broadcast Expands Sales Team with Nicola Milburn

Hitomi Broadcast has expanded its sales team with the addition of Nicola Milburn as Technical Sales Manager. In this role, Nicola will work with customers and p...

09/04/2026

Layercake and Ceeblue Announce Strategic Integration to D...

Revolutionary combined solution brings sub-second latency, resilient delivery, and workflow orchestration to global broadcasters and digital platforms Layercak...

09/04/2026

BIA Increases 2026 Local Ad Forecast to $184.5 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Yospace surpasses 10 billion ads stitched in a single mon...

Yospace exceeded 10 billion dynamically stitched ads in a single month, reaching 11.6 billion as ad-supported streaming surged. Driven by a packed global sports...

09/04/2026

Bitmovin Expands Live Encoding and Observability Solution...

Bitmovin has expanded its Live Encoding and Observability solutions to provide true end to end, real time insights across live streaming workflows, from encodin...

09/04/2026

Leyra Powers the Launch of Icelandic Broadcaster RUVs Str...

Leyra has announced the launch of Icelandic public broadcaster R V's streaming service on Samsung and LG Smart TVs. R V is the first public broadcaster to d...

09/04/2026

3Play Media Launches AI Dubbing Solution for YouTube Crea...

3Play Media, a global leader in video accessibility and localization, today announced an AI Dubbing solution purpose-built for YouTube creators. The company, wh...

09/04/2026

Big Blue Marble Recognized as AWS Managed Services Provid...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions, has been recognized as an Amazon Web Services (AWS) Managed Services Provider (MSP...

09/04/2026

PDC Cleeng and Urban Zoo partner to launch new global str...

The Professional Darts Corporation (PDC) has officially launched its revamped global streaming service, PDC TV, in collaboration with Cleeng and sports technolo...

09/04/2026

Cleeng launches industry first cross-platform AI agents t...

Cleeng, the Subscriber Retention Management (SRM ) pioneer, today announced a raft of new AI agents for its AI Assistant to accelerate decision-making and autom...

09/04/2026

Hearst Taps Merzigo to Expand Presence on YouTube, Facebook

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Fox Jumps Into Prediction Markets with Kalshi Integration

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

NAB Show: Kokusai Denki To Feature New, Affordable 4K Broadcast Camera

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Corus Taps Appear for IP-First Operations

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

2026 NAB Show Exhibitor Insights: Big Blue Marble

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FCC Extends Audible Crawl Rule Waiver for 18 Months

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Pliant Technologies Showcases Expanded Accessories at NAB...

New Charging, Connectivity, and Mounting Solutions Now Available LAS VEGAS, APRIL 8, 2026 Pliant Technologies will highlight a range of new accessories at th...

09/04/2026

Media Links Brings Ultra Resilient IP Transport Proven at...

As live production continues its shift to IP, the challenge is no longer adoption it's reliability. At NAB Show 2026 (Booth W2033), Media Links will demon...

09/04/2026

QuickLink Launches StudioPro Town Hall at 2026 NAB Show

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, launches its new AI-powered add-on for its StudioPro p...

09/04/2026

The Hive Group Releases White Paper on the FCC Upper C-Ba...

The Hive Group has published a new white paper, No Safe Harbor: Why the FCC's Upper C-Band Auction Demands Early Action from Broadcasters ahead of NAB Sho...

09/04/2026

Saranyu Technologies Renews VisualOn Optimizer VoD Subscr...

Saranyu Technologies today announced the renewal of its Optimizer VoD subscription with VisualOn. The announcement coincides with NAB Show 2026, taking place Ap...

09/04/2026

Love, Sacrifice and Vengeance Collide in My Dearest Assassin' Main Trailer, Out May 7

Back to All News Love, Sacrifice and Vengeance Collide in My Dearest Assassin&...

09/04/2026

Netflix Drops the Gripping Trailer for The Chestnut Man: Hide and Seek'

Back to All News Netflix Drops the Gripping Trailer for The Chestnut Man: Hide and Seek' Entertainment 09 April 2026 GlobalDenmarkFinlandNorwaySweden ...

09/04/2026

'The Marked Woman' premieres on Netflix on June 5

Back to All News The Marked Woman premieres on Netflix on June 5 Entertainment 09 April 2026 GlobalSpain Link copied to clipboard Download the first image...

09/04/2026

Netflix Animation Studios Opens Its New Home in Vancouver

Back to All News Netflix Animation Studios Opens Its New Home in Vancouver Netflix Animation Studios Vancouver ribbon-cutting ceremony (L-R) Vancouver Deputy ...

09/04/2026

Harmonic Extends Hybrid Streaming Leadership with AI and Cloud Innovations

Enhancements Including MCP Connectivity, Intelligent Video Asset Orchestration and Red Hat OpenShift Deployment Transform Hybrid Video Streaming SAN JOSE, Calif...

09/04/2026

Announcement: FOR-A Acquires Tamura Corporations Information Equipment Business and Manufacturing Arm

New Company, Tamu Radiance, Combines FOR-As Video Expertise and Tamuras Audio an...

09/04/2026

Own a 3rd or 4th Gen Scarlett interface? Download Cubase LE for free

Own a 3rd or 4th Gen Scarlett interface? Download Cubase LE for free We're adding a new DAW to your collection here's what's included, and how t...

09/04/2026

Launch partner for new audio streaming platform

Multi-year agreement enables Nation Radio to scale audiences, strengthen digital delivery and unlock new commercial opportunities 09 April 2026 - London, UK - ...

09/04/2026

Brian Fenton Joins RT Sunday Game GAA Panel for 2026 Championship

RT Sport has announced Brian Fenton will join its Sunday Game GAA punditry panel for the 2026 Championship, featuring across video, audio, online including the...

09/04/2026

Time for some fresh air: Tracks & Trails is back

Doireann N Ghlac in returns as presenter, with the first episode airing this Friday at 8.30pm on RT One and RT Player The beloved walking series Tracks & T...

09/04/2026

Strength and Destiny Collide: Samson: A Tyndalston Story' Arrives in the Cloud

A timeless story of grit, faith and rebellion takes center stage as Samson: A Ty...

09/04/2026

April 08, 2026

New technique for synthesizing branched molecules could accelerate the development of future medicines Scripps Research chemists solve a longstanding problem in...

08/04/2026

SVG College Sports Media Awards 2026: Entry Deadline is Monday, April 13

The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...