
Today disguise announces the launch of its Metaverse Labs - a global network of labs filled with creative and technical experts that will empower brands, creatives and technologists to deliver experiences in the metaverse. As part of disguise's Metaverse Solutions division, each Lab will merge R&D, creative services and consultancy to help their clients achieve the art of the impossible.
Led by Chief Collaboration Officer Abi Bowman, disguise Metaverse Labs bridges the talent gap to keep disguise and its community at the forefront of change, all while empowering development and exploration in the metaverse.
Its established partnerships with metaverse and virtual production experts Zerospace, Nowhere, Improbable, Film Soho, Super Bonfire, XR Studios, All of it Now, Zoan, Boum and Shape will give rise to new proof of concepts and new workflows. With this, disguise Metaverse Labs aims to democratize and share insight, develop the skills and talent for tomorrow as well as advise, consult and create future-facing experiences so creatives have everything they need to bring their next big idea to life.
In essence, disguise Metaverse Labs will be an end-to-end solution for anyone seeking to experiment and innovate within the $8 trillion metaverse market opportunity.
R&D and technology breakthroughs are rapidly changing the industry around us, all while impacting how we consume content and interact with others. Only three years ago, remote work was not the norm and its amazing how far we've come in such a short space of time - once we're enabled with the right technology, says disguise CEO Fernando K fer. With the metaverse continually evolving, and innovators taking giant leaps every day, soon it will become part of our reality. Along with our network of expert partners, disguise Metaverse Labs are exploring new realms of entertainment and are here to help creatives deliver the impossible in an ever-changing technology landscape.
The metaverse is now the new frontier for human experience, and disguise, as a founding member of the Metaverse Standards Forum (MSF), is here to help create it. Drawing on disguise's proprietary RenderStream infrastructure's ability to connect real and virtual worlds and having powered over 600 extended reality productions across more than 35 countries, disguise prides itself as a trusted partner for the delivery of any kind of hybrid experience.
In the past two years, disguise's Extended Reality (xR) workflow has powered live entertainment for music artists such as Katy Perry and Billie Eilish, film and episodic TV productions for Netflix and Amazon Prime, corporate presentations for Siemens and Verizon and live broadcast programs from Eurosport, MTV and ITV.
Our goal is to explore the intersection of the live and virtual world and take human experiences to the next level. We do this by giving the most creative people in the world brand new ways to express themselves. New creative opportunities and possibilities can now be unlocked with confidence, says disguise Chief Collaboration Officer, Abi Bowman.
First established in Auckland by Head of Labs New Zealand Sam Folkard, disguise Metaverse Labs is expanding globally, first, with a UK division formed and headed by Stuart Mckenna and a growing division in Los Angeles. Following this, Global Head of Labs Lara Bowen will bring together local partners in New York, Seoul and Montreal and continue establishing disguise Metaverse Labs' global presence in the emerging metaverse space. disguise is delighted to be supported by ROE Visual, which provides the LED for all the Labs locations.
With more of us eager to live our experiences in a virtual world, there will be a seismic shift in how we communicate, interact and deliver these experiences together, says Bowen. For the disguise community, that shift in workflow means both big opportunities and a steep learning curve. That's why we started disguise Metaverse Labs. By offering the tools and training to create innovative metaverse experiences, we aim to give creatives around the globe more time to experiment with big ideas - without worrying about the technicalities of their setup.
disguise Head of Labs New Zealand, Sam Folkard, envisions disguise Labs as a product of a collaboration that will create the next generation of experiences in the metaverse:
disguise Metaverse Labs is here to provide brands, creative agencies and studios with everything they need to deliver their vision. Whether it's creating hybrid or never-seen-before virtual experiences for artists and audiences, integrating with product or NFT launches or even bridging a new technology innovation - we are here to help, says Folkard.
Brands, creatives and technologists can now start taking advantage of Labs' various services across the entire production pipeline, including concept development and content creation (photogrammetry, motion capture, volumetric capture) as well as production planning and delivery support. Labs will also offer regular training days so anyone can get up to speed with new metaverse workflows and technologies.
North America Stories
27/05/2026
Telestream has announced that its Board of Directors has appointed Benjamin Desbois as Chief Executive Officer, effective July 1, 2026. Desbois, currently Teles...
27/05/2026
ESPN garnered 10 awards; NBC's Sunday Night Football received the Outstandin...
27/05/2026
Matrox Video is celebrating its 50th anniversary, marking five decades of operations from its headquarters in Montreal, Canada. Founded in 1976, the company has...
27/05/2026
Major League Baseball has announced a series of initiatives tied to America's Semiquincentennial, including a national marketing campaign, Fourth of July br...
27/05/2026
Advanced Systems Group (ASG) has announced that Brian Gross has joined the company as an Account Manager on its Audio team, based in the Burbank office. He will...
27/05/2026
Nielsen has released new research on soccer fandom ahead of the FIFA World Cup 2...
27/05/2026
ESL FACEIT Group (EFG) has unveiled a new partnership with TikTok to bring broad...
27/05/2026
FIFA's Oscar Sanchez gives a deeper look to how this tournament will be cove...
27/05/2026
The soon-to-be senior from Charlottesville is building her skills in replay, TD, and even creative content for HokieVision and its ACC Network productions
In t...
27/05/2026
FOX Sports' Mike Davies breaks down the vision for this summer's showcas...
27/05/2026
HBS's Paul King, FIFA's Oscar Sanchez preview how the masses at home wil...
27/05/2026
FOX's MLB coverage dominated the night at the 47th Annual Sports Emmy Awards...
27/05/2026
One of the most memorable Postseasons in baseball history would have had no memo...
27/05/2026
NBC's Sunday Night Football is among the most decorated and most watched programs in the history of television. It added to its jam-packed trophy case on Tu...
27/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
27/05/2026
With the Opening Match just over two weeks away, the entire sports-production-te...
27/05/2026
The XL Converge 300P radio system emerges with a groundbreaking feature set enhancing the mission-critical communications of public safety, federal and critica...
27/05/2026
Pairing Two47 MCX software with existing LTE networks means tailored system upgrades that can save time, money and lives....
27/05/2026
PAC-3 MSE offers improved range, speed, and maneuverability, making it an effect...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Star Trek VFX: Recreating John Knoll's Iconic Warp Stars without a Slitscan ...
27/05/2026
Adventure World Uses Blackmagic Replay for Marine Live
Brie Clayton May 27, 2026
0 Comments
Large screen displays and slow motion replays dynamically ...
27/05/2026
Berklee Alumna and Assistant Professor Olivia P rez-Collellmir to Premiere Origi...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/05/2026
Co-founder Dan Castles to transition to Executive Chair; internal promotion reinforces continuity and long-term growth
Telestream, a global leader in media wor...
27/05/2026
Big Blue Marble today announced that its Nakolos platform is the first end-to-end 5G Broadcast solution worldwide to implement the complete feature set introduc...
27/05/2026
Lightware recently hosted the Girls' Day event in April at its headquarters in Budapest, welcoming students for an interactive introduction to engineering a...
27/05/2026
May 27th, 2026 May 27, 2026
Press Materials Available Here
TRIBECA X Announc...
26/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/05/2026
Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV
blueCORE standalone processors headline solutions designe...
26/05/2026
Matrox Video today celebrates its 50th anniversary, marking five decades of innovation, engineering excellence, and customer-focused evolution from its headquar...
26/05/2026
ITV Studios, the production arm of the UKs largest commercial broadcaster, has deployed the Cuez live production platform to unify the management of three back-...
26/05/2026
CETA Software releases Morpheus, an AI tool for real-time post-production projec...
26/05/2026
In a move set to redefine motorsports coverage across the Asia Pacific region, Ikegami Electronics announces that Two Wheels Motor Racing Sdn Bhd (TWMR), a lead...
26/05/2026
Back to All News
Netflix Releases Official Trailer and Poster for The Root Of T...
26/05/2026
Back to All News
MED, Production Begins on Netflixs First Medical Drama From Br...
26/05/2026
Back to All News
Netflix Announces Five New Brazilian Productions and Expands I...
26/05/2026
Back to All News
Netflix Celebrates the Release of the New Animated Series Due ...
26/05/2026
Back to All News
Made In New Mexico: Building The Boroughs' From the Ground Up
A photo from The Boroughs.' (Courtesy of Netflix 2026)
Entertainme...
26/05/2026
Smart Production Control. Total Confidence.
Tyngsborough, MA, May 27, 2026 - Broadcast Pix today announced the ONix Pro Control Panel, its most advanced hard...
26/05/2026
The shift to agentic AI creates a new CPU requirement for the AI factory: fast cores, massive memory bandwidth and the ability to sustain high performance when ...
25/05/2026
The former University of Wyoming wrestler is essential in helping the rapidly growing streamer delivers more than 50,000 live events per year
The sports-produc...
25/05/2026
Image courtesy of GA-ASI...