
Standing As One at Silverstone for #WeMakeEvents Global Day of Action posted: 09/10/2020
Persistent and torrential rain didn't dampen any spirits or enthusiasm at Silverstone Circuit in the UK where moving light manufacturer Robe UK, rental and production company Clearsound and Silverstone's events and conference team transformed the world-famous race track's Wing' building and conference centre resplendent red' for the evening of 30th September 2020.This massive effort was proudly in support the #WeMakeEvents Global Day of Action. #LightItInRed, one of many elements making up this general technical production industry alliance, helped coordinate thousands of similar lighting interventions which took place across 25 countries and all continents to highlight the urgent need for the global live events / entertainment industry to be allowed to safely get back to work.
Nearly 100 Robe moving lights supplied by Clearsound and Robe helped light two key locations at Silverstone - The Wing pit lane and paddock building, which resembles the wing of a race car with extensive event and conference facilities on the higher floors, and the BRDC (British Racing Drivers' Club) Clubhouse which was a couple of kilometres away on a different part of this enormous site.
The Robe luminaires were combined with around 150 other lighting fixtures sourced from Clearsound, with additional fixtures from Dragonfly Lighting and CSR Lighting plus extra control from Antire Technical Productions, all contributing to the spectacle, together with the respective permanent lighting schemes of both buildings.
Robe and Clearsound were also joined on site by several other partner companies!
AE Hire supplied power distribution, ARB provided three mobile LED screens; Onpoint Logistics and their fabulous truck once again supported Clearsound & Robe having transported kit for them on the two previous #LightItInRed and #WeMakeEvents days of action.
MLE Pyrotechnics rocked up with some super-bright lasers and also shot some great drone footage and The Flightcase Warehouse showcased a custom range of #WeMakeEvents flightcases while Frasershot Studios provided additional photography.
An ebullient technical crew of 22 - a mix of Clearsound regular freelancers and others who responded to a Facebook crew shout out - plus Robe UK's Jordan Tinniswood and Simon Gooding were led by project manager Steven Haynes from Clearsound.
Steven and Phillip Berryman - also working as one of the technicians on site - are founders of the #LightItInRed movement.
On site, Steven and Robe's head of marketing Theresa Gibson liaised with Silverstone Circuit's technical manager Paul Goodall, PR / communications consultant Alison Hill and head of sales Hayley Smith to ensure things ran smoothly and the crew had all they needed to make the installations run seamlessly and look amazing.
Theresa Gibson commented, Led by our very own team principle Steven Haynes from Clearsound Productions and the awesome crew who volunteered their services, the event was a testament to the sheer passion, drive and determination that these talented individuals have for an industry they all love and are desperately missing.
The feeling of unity, togetherness and empowerment was really something else and not only did it help raise vital public awareness about this usually unseen industry, it brought people together and created some unique memories in the way that only this industry can! A heartfelt thanks to all of you that made this happen!
For Robe and Clearsound, the Silverstone event was the continuation of a fantastic working relationship that started with the first #LightItInRed event on July 6th with 10 installations around Northampton, and continued for the #WeMakeEvents day of action across the UK on 11th August, when the Magazine London event space and two other high profile sister venues in the city were lit red.
As parts of the Silverstone installation were initially planned to be outside and the weather started looking highly erratic a few days in advance, the final lighting plans stayed fluid right up until absolutely the last minute on the day!
This illustrated first-hand the brilliant solution finding savvy for which the industry is known as ideas flowed and decisions were taken quickly and incisively to ensure that the event was still delivered to the highest standards despite truly abysmal weather!
Most of the Robe fixtures - a mix of Pointes, MegaPointes, Spiiders, Spikies and LEDBeam 150s - were located inside on Floors 3 and 4 of the Wing's 360 metre length, blasting out through the glass into the cloudy, wet night skies.
The side of the building was lit red with waterproof LED floods deployed on the ground along its length, while additional beams of light blasted out from the pit garages below.
On the track starting grid adjacent to the pit lane garages, Silverstone provided a selection of super-fast vehicles - Ferraris, Aston Martins and BMWs - together with two fire trucks, which were lined up together with a selection of flightcases!
Flightcases and flightcase pushes have been another powerful form of industry campaigning during the last 6 months as numerous countries attempt to draw attention to the need for financial support from governments.
At the BRDC building, the lighting scheme for the night was designed by Ryan Murfet of Antire Technical Productions, who utilised a Robe MegaPointe, a Pointe and an ESPRITE to fire beams out from the top of the balcony, skimming the low clouds to be visible from all around the site. The balcony canopy roof and the atrium of the building were lit with LED PARs.
Steve comments, It was another amazing #LightItInRed event uniting a fantastic crew who gave it lots of energy and weren't the slightest bit fazed by the awful weather. I would lik
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Home to leading manufacturers, robotics pioneers and infrastructure builders, Japan is one of the world's centers of AI - building across the full stack wit...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...
14/07/2026
Pilot Project Shows How Retailers Are Prepared for the Next Step in the Evolution of Digital Commerce
Arvato Systems Drives Agentic Commerce Forward
G terslo...
14/07/2026
As part of this commitment, weve joined the SME Climate Hub, publicly pledging to:
measure our greenhouse gas emissions
reduce them in line with a net zero p...
14/07/2026
Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...
13/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
13/07/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
13/07/2026
Eurovision Sport is making live athletics more accessible to fans than ever befo...
13/07/2026
The Milwaukee Bucks will return to full-season over-the-air television for the 2...
13/07/2026
SMPTE has announced an expanded education pathway for media technology professio...