NAB Show to Feature Next Gen Autonomous Transport -- Supporters include ATSC, LG Electronics, NAB, PILOT, Sinclair Broadcast Group, Keolis North America, and Nevada Center for Advanced Mobility -- WASHINGTON, D.C.-- The Next Gen TV Autonomous Transport will display local broadcasts powered by the newly released ATSC 3.0 broadcast transmission standard while shuttling attendees between the Central and South Halls of the Las Vegas Convention Center Monday-Thursday during the 2018 NAB Show. NAB Show, is held April 7-12 in Las Vegas.
The custom 11-seat vehicle, supplied by Keolis North America, will include LG Electronics ATSC 3.0 television receivers and monitors that will display live broadcasts over the air from an experimental Sinclair Broadcast Group Next Gen TV transmitter facility more than 10 miles away. The shuttle will transport attendees from the southwest corner of the Outdoor/Mobile Media exhibits to the South Hall during exhibit hours beginning at noon on Monday, April 9.
Once again, NAB Show is the place to see groundbreaking technology applied in new ways. This is the first time an autonomous vehicle and Next Gen TV have been combined to provide a powerful glimpse of the future, said NAB Chief Technology Officer Sam Matheny. Riding in a driver-less vehicle is a revealing moment for people to see where the future of mobility is taking us, and viewing live HD broadcasts while doing so really highlights one of the great opportunities that broadcasters have in deploying the ATSC 3.0 standard.
Mobile video is the cornerstone of our Next Gen TV efforts, said Sinclair Broadcast Group Vice President of Advanced Technology Mark Aitken. Mobile TV will help jump-start the transition to ATSC 3.0, and this demonstration will show how broadcasting to moving vehicles is a practical and commercially viable proposition.
The key to success for ATSC 3.0 is the standard's flexibility, said LG Electronics USA's Senior Vice President of Public Affairs John I. Taylor. Broadcasting high definition pictures to moving vehicles like this - as well as Ultra HD to fixed receivers, interactive services, advanced emergency alerting and other advanced features of the standard - underscores the broad value proposition of Next Gen TV.
One of ATSC 3.0's key benefits is mobility, giving broadcasters who deploy the new service reach far beyond the living room screen. We fully expect ATSC 3.0 to be entertaining passengers in self-driving vehicles, and for this technology to be used for providing other data services to riders- whether in an autonomous vehicle or on-the-go with future mobile devices, said ATSC President Mark Richer.
We're proud to show our autonomous vehicle operating in the busy convention environment of the NAB Show, said KeolisNA Vice President of Mobility Solutions Maurice Bell. With the worries and hassles of driving out of the way, passengers will definitely appreciate the possibilities raised by direct delivery of broadcast signals to autonomous vehicles.
Nevada is a leader in the development of advanced automotive technologies, and this is a wonderful demonstration of the future of media and mobility, said Nevada Center for Advanced Mobility Innovation Director Dan Langford. Autonomous, connected vehicles offer many different opportunities for passengers, and this early demonstration shows local television can inform, entertain, and engage in ways not currently possible.
An identical but stationary shuttle will be featured in the Road to ATSC 3.0 exhibit in the Central Hall Lobby, co-sponsored by NAB, the Consumer Technology Association and the Advanced Television Systems Committee. In addition to highlighting the mobile reception capabilities of ATSC 3.0, the exhibit will showcase demonstrations of Next Gen capabilities, including Ultra HDTV, High Dynamic Range video, immersive audio, and personalized and addressable content.
NAB Show news media registration is available here.
About NAB Show
NAB Show, held April 7-12, 2018 in Las Vegas, is the worlds largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 161 countries and 1,800+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.
About NAB
The National Association of Broadcasters is the premier advocacy association for Americas broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
blueCORE standalone processors headline solutions designed to simplify the trans...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
The TV agency was one of the earliest adopters of Nielsen's local television...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...
02/06/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...
02/06/2026
The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...
02/06/2026
More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...
02/06/2026
farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...
02/06/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Back to All News
Discover Your Next Book-to-Screen Obsession With Our New Dedicated Hub
Product
02 June 2026
Global
Link copied to clipboard
Dear most vor...
02/06/2026
New LinkedIn Data: 90% of C-Suite Leaders are Continuously Building Skills to Lead in the AI Era Published on Jun 2, 2026 Categories: Data and insights
Lin...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Back to All News
KAULITZ & KAULITZ Season 3
Entertainment
01 June 2026
GlobalGermany
Link copied to clipboard
Our favorite twins are back: streaming on Ne...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
NAB Show to Feature Next Gen Autonomous Transport -- Supporters include ATSC, LG Electronics, NAB, PILOT, Sinclair Broadcast Group, Keolis North America, and Nevada Center for Advanced Mobility -- WASHINGTON, D.C.-- The Next Gen TV Autonomous Transport will display local broadcasts powered by the newly released ATSC 3.0 broadcast transmission standard while shuttling attendees between the Central and South Halls of the Las Vegas Convention Center Monday-Thursday during the 2018 NAB Show. NAB Show, is held April 7-12 in Las Vegas.
