SVG Sit-Down: Deloitte's John Footen and Art Wong Offer Deep Look at Sports Media Solutions Practice Offerings include conceptualizing, designing, building, integrating tech for broadcasters, venues By Jason Dachman, Editorial Director, U.S.
Tuesday, January 21, 2025 - 10:29 am
Print This Story | Subscribe
Story Highlights
For the sports-production industry, the name Deloitte connotes professional services for back-office departments like tax, audit, and accounting. However, the firm's Sports Media Solutions team offers services aimed squarely at production and the SVG community at large: conceptualizing, designing, building, and integrating technical solutions for a variety of broadcast facilities, production studios, and sports venues large and small.
SVG sat down with two of Deloitte's leaders in this space - John Footen, managing director, media and entertainment, and Art Wong, principal, Sports Media Solutions - to discuss exactly what the Sports Media Solutions team does, how Deloitte's global size and scale benefit that team (and, by extension, its clients), a few marquee projects on the practice's plate recently, and how the team helps clients think through big business problems to inform better decisions for the future.
Deloitte's John Footen: Sports are universally understood, and, with so many countries engaging in sports in so many ways, Deloitte's global network allows us to meet clients where they are, physically and contextually.
Tell us a bit about Deloitte's Sports Media Solutions practice and some of the services it offers the SVG community.
Footen: While Deloitte is often recognized for its tax, audit, and accounting services, our consulting practice is a huge part the organization's offerings, bringing our professional services to a variety of industries. Together, we lead our Media Solutions practice, which specializes in conceptualizing, designing, building, and integrating robust end-to-end business and technical solutions tailored to meet the unique needs of our clients: advanced strategy and project management, audio and visual capabilities, media supply-chain issues, and comprehensive media-engineering services.
What exactly does the practice do?
Wong: We work with our clients to solve complex problems, such as increasing audience engagement, optimizing operational efficiencies, enabling workforce changes, identifying and realizing expected tax incentives, and implementing future technological advances. As you can see, none of what I just said is exclusive to broadcast transformations; you can apply these to any transformation an organization embarks upon - digital, back-office, etc. - and that's because, when you truly transform a business in the way they work, all of these factors need to be considered, reimagined, and redesigned. This results in end-to-end solutions that are effective in the short term while sustainable and adaptable for the future.
How does Deloitte's global scale benefit its Sports Media Solutions team and, by extension, its clients?
Footen: Deloitte is a huge organization. We are connected to a network of partner firms in 150 countries, so we can meet clients and their needs almost anywhere in multiple languages. That global reach means we have comprehensive knowledge and resources tailored to unique circumstances. For example, we've done extensive work with a global sporting organization, coordinating very closely with our counterparts in Spain to deliver value to their events over the next 10 years. Sports are universally understood, and, with so many countries engaging in sports in so many ways with various forms of infrastructure to support them, Deloitte's global network allows us to meet clients where they are, physically and contextually.
Deloitte's Art Wong: Building a facility is just one part of a transformation; we help you get the most out of improving and optimizing your business.
Walk us through a marquee project that your practice has done recently.
Wong: We did a large-scale stadium redesign for a leading sports franchise that allowed us to incorporate advanced technologies like IoT and AI to enhance both the fan experience and operational efficiency. We also developed a personalized and secure guest experience at the stadium through data-driven insights, seamless app functionality, innovative wayfinding, third-party integrations, and advanced marketing solutions. Building a facility is just one part of a transformation; we help you get the most out of improving and optimizing your business.
Specific to the media-engineering side of things (studios, venue, etc.), how can you help clients think through big business problems to inform better decisions? And how can you tailor these solutions to the specific needs of each client?
Wong: Our Sports Media Solutions practice is focused on three key areas: Stadium Builds, Digital Signage, and Asset Management. These are clearly trends we're seeing change the landscape of sports media. Combined with our experience and best practices across numerous industries, we bring those lessons learned into the world of sports (bringing lessons from building out latency networking infrastructure for financial-services companies and applying that to sports-video production and distribution).
Where can we find more of Deloitte's thought leadership?
Footen: Our 2024 Sports Industry Outlook and 2025 TMT Predictions can be found online. Be on the lookout for the 2025 Sports Industry Outlook in the coming months and much more in the world of sports and media from our subject-matter experts.
This interview has been edited for length and clarity
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
General-purpose robots and autonomous machines are moving from research labs to ...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
SVG Sit-Down: Deloitte's John Footen and Art Wong Offer Deep Look at Sports Media Solutions Practice Offerings include conceptualizing, designing, building, integrating tech for broadcasters, venues By Jason Dachman, Editorial Director, U.S. 
