Sony Pixel Power calrec Sony

Grass Valley Executive Chairman Louis Hernandez on Cloud-Based Future, $31M Deal With Broadcast Solutions Group

03/12/2021

Grass Valley Executive Chairman Louis Hernandez on Cloud-Based Future, $31M Deal With Broadcast Solutions Group Cloud-based solutions, more-flexible business models, enterprise-pricing agreements are key By Ken Kerschbaumer, Editorial Director

Friday, December 3, 2021 - 7:00 am

Print This Story | Subscribe

Story Highlights

IBC went virtual this week, and so did Grass Valley's press conference. And it gave Grass Valley Executive Chairman and Black Dragon CEO Louis Hernandez Jr. and the Grass Valley team a chance to update the public on the company's direction in light of the departure of President Tim Shoulders and others last month. Hernandez says Black Dragon is in a unique position to build market leaders like Grass Valley for the long term.

Grass Valley and Black Dragon's Louis Hernandez Jr.: I believe open [systems] and more flexibility lower costs and allow you to be more agile as a media organization.

That's exactly what we're trying to do with Grass Valley, he says. We own 100% of Grass Valley and have tremendous flexibility and a long-term horizon to invest. One thing we loved about Grass Valley is, it has one of the most comprehensive product suites in the industry and incredible IP. They're number-one or -two in every category, a great brand, and have some of the most sophisticated clients in the world.

As for the future, he expects a fairly significant expansion in current products and continued investment in the current product suite.

You're going to see us lead with cloud-based solutions and more-flexible business models, such as subscriptions combined with traditional capex models, he explains. I think you're going to see the most open integrated system that we have in the industry. During my time here in this industry, I believe open [systems] and more flexibility lower costs and allow you to be more agile as a media organization.

One of the challenges facing the industry, he says, is that, although there has been an increase in consumption per capita, the yield per asset is dropping, along with revenue or viewership per asset.

And that's at a time when tech budgets, while they're increasing, are not increasing as fast as the increase in demand for content creation and the new forms of digital distribution, he says. This is exactly the kind of challenge that Grass Valley is trying to take on with the native shared cloud Grass Valley Media Universe.

Being cloud-native is important, Hernandez notes, because it was built from scratch as a digital-technology platform where individuals, groups, and organizations can work together on a shared ecosystem and platform.

We have connected hardware devices, software-only-solutions alliances, all sharing this global platform in this new digitally connected community that has been created by Grass Valley, he says. It's a really exciting development, and it's now starting to accelerate and capturing the imagination of the industry. The business reason we've created it is, we want to drive down [customer] costs so that they can use the best products in the world and shift more of investment dollars to new revenue streams.

Grass Valley's Neil Maycock: We want to innovate not just with our technology but with our commercial models and how we engage with customers.

At the center of that universe, says Grass Valley CMO Neil Maycock, is the AMPP Agile Media Processing Platform.

Think of it like an operating system that is enabling all these new business models and technical capability, he explains. We want to innovate not just with our technology but with our commercial models and how we engage with customers. We've introduced radical commercial-agreement models. And we're working to build alliances and partnerships that allow the GV Media Universe to be much broader than what we can offer with our portfolio.

Key, he says, are enterprise agreements that give both the customer and Grass Valley the certainty and shared savings via multi-year commitments. They lower the unit economics, which makes the elements that our customers are using from Grass Valley more cost-effective and cheaper to deploy. We can work together in a true partnership to realize better value.

Playout capabilities are only one aspect of the functionality of Grass Valley's AMPP Agile Media Processing Platform.

A new enterprise-pricing deal between Grass Valley and leading production-truck manufacturer and systems integrator Broadcast Solutions Group hints at that kind of future relationship between technology provider and client. Under the deal, Broadcast Solutions will commit to an investment of $31 million over five years to deliver on its strategic vision to develop mission-critical premium live-content solutions for global media companies. The deal underlines Grass Valley's mission to be the digital transformation partner of choice for the world's leading creators and providers of premium live content. As part of that commitment to be at the cutting edge of cloud-based technologies, Broadcast Solutions Group's Nordic Team will establish a competence center in Helsinki based on Grass Valley's AMPP and will build scalable, state-of-the-art Live Production Solutions.

Says Antti Laurila, managing director, Broadcast Solutions Nordic, Our customers are at the forefront of the best-loved premium live content and rely on partnerships that ensure they have the best workflows available. The enterprise agreement strengthens our partnership with Grass Valley and supports our ambition to be the leader in the media-systems-integration and -services market in the Nordics. Both our companies are trusted brands, and together we are able to help customers as they navigate a transitional period in the media and entertainment sector by bridging legacy and fut
LINK: https://www.sportsvideo.org/2021/12/03/grass-valley-executive-chairman...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

02/04/2026

Evergent showcases innovations in sports streaming and mo...

Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including: New advances i...

02/04/2026

Binghamton University Strengthens Student Run Productions...

WUPPERTAL, Germany April 1, 2026 Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone...

02/04/2026

Techex and Encompass Launch Industry-Leading Cloud-Based...

Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demand...

02/04/2026

Winning in the new media economy - Avid debuts fully avai...

Avid today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18 22, Las Vegas Co...

02/04/2026

PlayBox Neo reinforces MIMO Tech with new Playout capabil...

PlayBox Neo helps AIS PLAY kick-off premier football content direct to fans PlayBox Neo has provided MIMO Tech with a brand-new major installation to extend it...

02/04/2026

Globo transitions primary distribution to SRT over IP wit...

Globo has transitioned its primary content distribution to Secure Reliable Transport over a fully IP-based managed backbone using Synamedia's Quortex PowerV...

02/04/2026

Nexstar Says Pausing Tegna Merger Creates 'Impossible' Challenges

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

FCC Launches Efforts to Strengthen U.S. Drone Ecosystem

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

WAPA+ to Launch on Dish, DishLatino, Sling TV and Sling Freestream

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

Student Spotlight: Al-Fadl Salem

Student Spotlight: Al-Fadl Salem The Danish singer recently performed for the queen of Denmark. April 1, 2026 By Editorial Staff Image by Junia Morrow Wh...

02/04/2026

Taku Hirano's Career Is Defined by Identity

Taku Hirano's Career Is Defined by Identity Whether he's performing, composing, teaching, or developing instruments, the do-it-all percussionist sees ...

02/04/2026

Continuing to connect with Young Ireland: 2FM Announces Brand-New Daytime Schedule

2FM Breakfast to extend on weekday mornings from 6am to 10am Doireann Garrihy m...

02/04/2026

RT NEWS ANNOUNCES BARRY LENIHAN AS NEW POLITICAL CORRESPONDENT

RT News & Current Affairs is pleased to announce the appointment of RT Radio 1 reporter, Barry Lenihan, as Political Correspondent. Barry has reported across...

02/04/2026

Press Start on April: GeForce NOW Brings 10 Games to the Cloud

No joke - GFN Thursday is skipping the tricks and heading straight into the games. April kicks off with ten new titles, bringing fresh adventures to GeForce NOW...

01/04/2026

SVG New Sponsor Spotlight: Flowstate AI's Sahil Shah on Transforming Video Content with Intelligent AI Agents

As sports media organization continue to seek out new ways to streamline their p...

01/04/2026

SVG GFX Forum 2026: Sessions Now Available to Watch on SVG PLAY

The SVG GFX Forum hit New York City earlier this month for a day packed with sessions focused on the creative strategy and technology behind today's cutting...

01/04/2026

From Buenos Aires to Mexico City, EQUAL Days Bring Latin America Together for Women in Audio

This year, Spotify celebrates the five-year anniversary of EQUAL, our global pro...

01/04/2026

FourFingers announce Tape Splice Pro plug-in

Analogue-style tape splicing in the digital domain In this era of digital recording and multiple layers of Undo, it seems that the fading art of tape splici...

01/04/2026

Zero G introduce Morphology Evolved

Latest release introduces new Orbita Engine Zero G's latest release marks the start of a new series of libraries, as well as introducing an all-new engi...

01/04/2026

Warm Audio introduce the WA-8TRX

Until now, one format has largely been left behind Warm Audio's extensive product range includes modern-day recreations of all manner of sought-after s...

01/04/2026

The Crow Hill Company announce Crystal Pianos

A piano with glass vessels for strings! The Crow Hill Company's recently released Gong Piano offered a refreshing new take on piano libraries, harnessin...

01/04/2026

ESSENCE RS from Aim Audio

Remote Streaming Studio Condenser Aim Audio have just revealed their latest creation, the ESSENCE RS Remote Streaming Studio Condenser, which becomes the wo...

01/04/2026

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 08 - 31 May 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

01/04/2026

AgileTV powers Liwest's next-generation TV experience with the launch of next IPTV platform in Austria

Bilbao, April 1st, 2026 - AgileTV, a leading provider of end-to-end TV technolog...

01/04/2026

Green Hippo Debuts Hands on Hippotizer Media Server Train...

Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...

01/04/2026

TAG Video Systems and Oracle Cloud Infrastructure Partner...

TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...

01/04/2026

Professional Wireless Systems PWS Takes on Intercom and R...

Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...

01/04/2026

AgileTV powers Liwest next generation TV experience with...

AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...

01/04/2026

LTN and Ateme partner to deliver integrated video process...

LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...

01/04/2026

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator Deepa Subramaniam April 1, 2026 0 Comments I'm excited to share that...

01/04/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live Production, Film, Post, and Broadcast

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...

01/04/2026

2026 NAB Show Exhibitor Insight: Evertz

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Judge Blocks Order Barring NPR and PBS From Funding

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Nikon to Sell Mark Roberts Motion Control

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Optimization, and Personalization at NAB 2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...

01/04/2026

FCC Approves WJAX-TV License Transfer to Cox

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Scripps Sports Ink Deal for Ion to Air 2026 Teal Rising Cup

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

UK Group Companies Unveil NAB Show Plans

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Victoria Mont Brings the Multi-Hyphenate Mindset to Career Jam 2026

Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...

01/04/2026

UKTV announces expanded remit for Jonathan Newman and appoints David Swetman as Director of Content Partnerships & Sales

UKTV today announces that Jonathan Newman has formally stepped into the role of ...

01/04/2026

Rite of Spring - Save on Ivory 3 German D and American Concert D

A New Season of Expression: Save 30% On Ivory 3There are moments in music when everything changes-when new ideas break through and redefine what's possible....

01/04/2026

Binghamton University Strengthens StudentRun Productions With Riedel's SimplyLive RiMotion R12

Wuppertal April 1, 2026 Binghamton University Strengthens Student Run Producti...

01/04/2026

A Demon Falls for a Human in 'Long Vacation': Netflix Greenlights New Romance Series from Director of 'Crash Landing on You'

Back to All News A Demon Falls for a Human in Long Vacation: Netflix Greenlight...

01/04/2026

All WWE Is Now Live Only on Netflix in Italy

Back to All News All WWE Is Now Live Only on Netflix in Italy Entertainment 01 April 2026 GlobalItaly Link copied to clipboard ALL WWE IS NOW LIVE ON NET...

01/04/2026

TDF Expands Broadcast Channel Lineup with Harmonic

Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery SAN JOSE, Calif. - April 1, 2026 - Harmonic (NASDAQ: ...

01/04/2026

RT and Virgin Media Television kick off comprehensive freetoair coverage of the 2026 Women's Six Nations Championship

Rugby fans won't miss a moment of the action this spring, with full Women...