comScore Releases New Global Mobile Report' Providing Mobile Snapshot Across 14 Markets

comScore Releases New Global Mobile Report' Providing Mobile Snapshot Across 14 MarketsIncreased Mobile Measurement Footprint Allows Global Perspective on Mobile Audiences, Apps and Content Categories

London, UK, September 12, 2017 - comScore, Inc. today published its 2017 international mobile report, titled The Global Mobile Report'. This new study examines mobile audiences, content categories and apps that are changing the worldwide digital landscape. The report uses multi-platform data from 14 international markets (USA, Canada, France, Germany, Italy, Spain, UK, Argentina, Brazil, Mexico, China, India, Indonesia and Malaysia) to demonstrate global patterns and local nuances in mobile usage. To download a copy of the report, please visit: www.comscore.com/GlobalMobile2017

The global move to mobile is far from uniform said Will Hodgman, executive vice president of international sales at comScore. This report demonstrates how understanding where digital consumption has shifted more heavily to mobile platforms allows media owners, advertisers and their agencies to leverage sweetspots of audiences and content. As we expand granular, panel-based mobile measurement to more regions, we're excited to continue revealing these actionable trends

The Global Mobile Report covers topics including:

Mobile (and apps') share of overall digital time and audiences in 14 markets, including how mobile only' usage is impacting the digital landscape

The dynamics of individual content categories, and where mobile first' behaviours are most in evidence

Consumer behaviours for mobile transactions

The mobile brands and apps that are leading the way for instant messaging, news, retail and social media

The maturity of the global app market, and the categories experiencing ongoing growth

The upgraded mobile panels in Germany, along with France and Argentina, increase comScore's advanced mobile measurement solutions to a total of 14 markets across the globe, as we continue to expand our global mobile measurement footprint.

To download The Global Mobile Report, please visit www.comscore.com/GlobalMobile2017. To learn more about how comScore can help you succeed in a mobile-first world, please contact us or visit www.comscore.com/mobile.

LINK:	http://www.comscore.com/Insights/Press-Releases/2017/9/comScore-Releas...
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