GSMA Appoints Javier Pieiro as New Head of Latin America

With a Strong Business Background in High Tech, the Argentinean Executive Will Lead the Strategic Deployment of Key Industry Programs and Advocacy Initiatives in the Region

Mexico City: The GSMA today announced the appointment of Javier Pi eiro as Head of Latin America. Pi eiro, who most recently served as Commercial Director at Google for over 7 years, has already joined the regional office in Buenos Aires and will be leading a permanent staff with presence in Argentina, Brazil, Chile and M xico. The official announcement was made today, during the opening keynote at the Mobile 360 - Latin America conference in Mexico City.

Javier brings an interesting new outlook on the digital ecosystem to the GSMA and has a solid understanding of the key topics impacting the region, said Laxmi Akkaraju, Chief Strategy Officer, GSMA, to whom Pi eiro will report directly.

Prior to the GSMA, as Google's Commercial Director, Pi eiro lead the development of telecommunications, travel and government industries in Argentina and LATAM. He has a career of over 25 years in business strategy roles in high-tech industries spanning hardware and software, telecommunications, media and Internet, working for companies like IBM, Startel, MetroRED and Grupo Clar n. Pi eiro has a Bachelor's Degree in Computer Science, granted by Universidad del Salvador (Argentina), and has taken a Kellogg on Marketing in the Kellogg School of Management from the Northwestern University (United States).

I am thrilled to be joining the GSMA, particularly at this time in which Latin America stands on the verge of a digital revolution that will certainly have mobile at its core , commented Pi eiro. I look forward to working closely with all our members in addressing the major strategic challenges they face and help shape the digital transformation of the region.

-ENDS-

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About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with almost 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organizations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

GSMA Latin America is the branch of the GSMA in the region. For more information in English, Spanish and Portuguese, please visit www.gsmala.com. Follow GSMA Latin America on Twitter @GSMALatam and LinkedIn GSMA Latin America.

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