House of Highlights Brings Creator League Basketball, Dodgeball Live Events to Dream Con The Bleacher Report vertical erected its own arena and live streamed broadcasts of both events By Brandon Costa, Director of Digital
Monday, July 31, 2023 - 2:37 pm
Print This Story | Subscribe
Story Highlights
In today's creator-driven media economy, sports content is bleeding across genres. Be it with film, gaming, or even global communities like anime, sports are finding captive audiences in some previously uncharted waters.
House of Highlights' Creator League made a stop at the gaming and anime convention, Dream Con, this past weekend. The activation included live-streamed broadcasts of basketball and dodgeball events.
One of the digital media brands today that is best tapping into this blending of pop culture universes is House of Highlights. The team at HoH, a vertical of WBD Sports-owned Bleacher Report, was at it again this past weekend hosting and broadcasting two live sporting events with its popular Creator League at the gaming and anime convention Dream Con which was hosted at the Austin Convention Center in Austin, TX.
B/R and House of Highlights built an arena with seating for 2,000 fans while also hosting a separate Watch Party room at the Convention Center for an additional 6,000+ spectators for a 5-on-5 basketball game on Friday night and a Dodgeball match on Saturday night.
While the media giant has played around in various flavors of live broadcast workflows including some that utilize exclusively smartphones HoH went full traditional live broadcast with classic camera positions and even a production truck on-site (Lyon Video).
House of Highlights erected a 2,000-seat arena at the Austin Convention Center to host its Creator League events at Dream Con 2023. (Photo Courtesy of House of Highlights)
According to Gilbert, six cameras were deployed in the arena, including a traditional Steadicam, as well as a camera on a DJI Ronin gimbal that was free to roam onto the playing surface. There was also a couple of robotic cameras. For basketball, those were affixed to the backboards.
We're trying to blend what fans are expecting to see with a high-production basketball game with what we know resonates on social, says Sam Gilbert, Director, Content for House of Highlights, and Executive Producer on this event. We're willing to take risks and we can take those risks to hopefully reap the rewards. There's no real downside for us to test some of those things.
HoH had between 40 and 50 crew members on site making the event possible, with both live events spearheaded creatively Gilbert, as well as producer Katie Thorpe and director Jamie Kiley. Key behind-the-scenes leadership came from Production Manager Myriam Wilson and Technical Operations Manager Alex McKeen.
Bleacher Report and House of Highlights have been working closely with the founders of Dream Con a group of social media influencers called RDCWorld for nearly five years and when the opportunity became available to host an event with the Creator League last year (when the event was in Dallas), the HoH team jumped at the opportunity to inject their flavor of live sports into the celebration.
We'd been in conversations with them for a while about this, said Gilbert, and realized we could provide some real value here, bringing in the third passion point here, which is sports. Last year. we saw a lot of really strong results and it was a huge success. So we thought why not bring it back and make it even bigger?
Live coverage of both events were streamed to YouTube, as well as within the BR App, on HoH social channels (TikTok and YouTube), and across a lineup of official creator co-streamers' channels, like RDC, Jidion, MMG, and Marcelas Howard. The Dodgeball event will also received a linear television rebroadcast when it will re-air as an hour block on TBS on Monday, August 8.
In addition to the live broadcasts, House of Highlights naturally created and distributed a wealth of social content for platforms like TikTok, YouTube Shorts, Instagram, and others.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
House of Highlights Brings Creator League Basketball, Dodgeball Live Events to Dream Con The Bleacher Report vertical erected its own arena and live streamed broadcasts of both events By Brandon Costa, Director of Digital 
