Sony Pixel Power calrec Sony

SVG Sit-Down: NBA's Teddy Kaplan on the Metaverse and the Future of Fandom

26/01/2023

SVG Sit-Down: NBA's Teddy Kaplan on the Metaverse and the Future of Fandom NBA Lane in Meta's Horizon World is intended to allow fans to congregate and interact By Ken Kerschbaumer, Editorial Director

Thursday, January 26, 2023 - 9:39 am

Print This Story | Subscribe

Story Highlights

The NBA and Meta expanded their relationship around VR this week, and the deal is about more than just expanding the Metaverse: it's about learning what NBA fans want out of this new form of engagement and also what hard-core Metaverse users want from the NBA. Teddy Kaplan, associate VP, new media partner management lead, NBA, sat down with SVG to discuss the new deal and what it means not only to the NBA but to everyone.

The NBA's Teddy Kaplan: The Metaverse is one of many things we are doing to make our game more appealing to fans around the world.

Meta Horizon World is a free app that can be experienced on a Meta Quest headset. Last year, the NBA launched NBA Lane in Horizon World, offering a free-throw shootout, low-gravity dunk contest, and more. This new team adds the NBA Arena experience, featuring live NBA League Pass games in virtual reality throughout the season. You just extended your work with Meta under a new multi-year agreement. How will this new deal take things to a new level?

We've been broadcasting VR games on Oculus since 2017, and this deal expands that by establishing a world in the Horizon World space, which will be evergreen. Last year, around the time the playoffs started, we launched our NBA Lane in Horizon World, and it ran through the end of June. Now we're making it evergreen and the hub for NBA fans to congregate, gather, and interact with other NBA fans and games.

From a broadcast perspective, we're expanding our coverage schedule and expanding from 26 to 52 games in Horizon World. We are also experimenting with some new formats - 47 of those will be the League Pass 2D broadcast - but in an immersive space so fans can meet in the world and talk about it and walk around it. Five games will be traditional VR broadcast with dedicated cameras and announce teams.

What do you see as the potential around the Metaverse?

We want to bring our games and express our games in new ways and in new avenues, as we have done with volumetric capture or alternate broadcasts on our app. The Metaverse is one of many things we are doing to make our game more appealing to fans around the world.

Certainly, we're aware and excited about the appeal of the Metaverse to younger fans who have a headset and use that as their entry into this world. That's one of the reasons we're experimenting and bringing regular linear games into the Metaverse. We're interested to find out what appeals and what people want. Do they want the new angles of a dedicated VR production, or is it the interaction and ability to meet up with their friends living somewhere else and watching a game standing next to them? And then there are the interactive games and all the other elements, and those get people to stay during the 22 hours a day when there isn't an NBA game.

But I see this as an evolution of the fan experience. If you lived in Paris and wanted to get together with fans of your favorite team, you would search to find the best bar to watch the game. This is the next step: you can meet up with like-minded fans and watch the game with people who have the same interest and love of the game.

The biggest complaint people used to have about VR was that it was anti-social when you put the headset on and were secluded from the world. Now it's extremely social, and the reason users will want to stay in the headset is to see their friends or meet new people.

The NBA now has a permanent home in the Metaverse, designed to give NBA fans a new way to engage with the league, its broadcasts, and each other.

Do you think it's important for other leagues and everybody to get involved with the Metaverse, so everyone gives it a collective lift?

Our fans are tech-savvy and first adopters, and we see these partnerships as a way to establish a reputation and a position in the space. Someone who has a VR headset will experience the NBA and say it's amazing, and they will wish their other favorite leagues or brands were in the Metaverse.

What does Meta bring to the table?

They've been amazing through this process, and it's truly iterative as we look to them to tell us what works in Horizon World and what doesn't. We're innovation partners and constantly thinking about what we can do to make the experience better for our fans. It's one of those relationships where we are aligned and things fall into place. Their work is incredible. I clearly have a bias, but the work they have done is unparalleled.

In the NBA Lane project last year, for example, we saw that fans would be fixated watching the top 10 highlights and talking to each other. When we saw that reaction with highlights, we wanted to see what the reaction would be like with a live game.

We're constantly trying out new formats to figure what works. I think back to the first VR experience I had, which was a preseason game in Brazil with the camera at midcourt. It was really cool, but then it felt like you were watching a tennis match, and we realized people like having a director switching cameras and telling them where to look.

So we've evolved every year and even every month. This is just the next step.

Tell us a bit about how the Metaverse comes together technically.

Luckily for everyone who is using it, I don't have to be involved in actually creating the code and programming: we have smarter people who can do that. But we do have a team, and Meta has a team building out this world from soup to nuts. They're amazingly talented, and we're building off what the Meta
LINK: https://www.sportsvideo.org/2023/01/26/svg-sit-down-nbas-teddy-kaplan-...
See more stories from svg

Most recent headlines

02/07/2023

The latest data is now available!

Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...

02/07/2023

Latest data released on 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

02/07/2023

Latest data released 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

01/05/2023

Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...

25/03/2023

Atomos Cloud Studios Goes Live

MELBOURNE, Australia Atomos today announced its Cloud Studio, a suite of cloud-based video production services, is now available....

25/03/2023

MultiDyne Addresses Convergent Fiber and IP Production Workflows with New NIA9205 Encoder and Decoder

MultiDyne Addresses Convergent Fiber and IP Production Workflows with New NIA920...

25/03/2023

TAG to Introduce Enhancements to Realtime Media Performance Platform at NAB that Provide Greater Insight to Signal Health and Integrity

TAG to Introduce Enhancements to Realtime Media Performance Platform at NAB that...

25/03/2023

The Rebel Fleet Envisions Powerful Video Assist, DIT, and Dailies Workflows with AJA Gear

The Rebel Fleet Envisions Powerful Video Assist, DIT, and Dailies Workflows with...

25/03/2023

FOR-A Strengthens System Offerings through Partnership with Alfalite

FOR-A Strengthens System Offerings through Partnership with Alfalite Brie Clayton March 24, 2023 0 Comments FOR-A, a cutting-edge video broadcast techn...

25/03/2023

Standard General's Soo Kim: FCC Hearing Designation Is Tegna Deal Kill Shot'

Soo Kim, managing partner of Standard General, took to the online op-ed pages of...

25/03/2023

GumGum's Overlay Ads Available Across Amagi's Thunderstorm Inventory

Ad-tech company GumGum said it made a deal with Amagi to make its patented overlay ads available across Amagi's Thunderstorm broadcast inventory....

25/03/2023

MarketCast Brings Brand Effect Into CTV, Measuring Ad Resonance

Looking to grab a foothold in a shifting television measurement multiverse, MarketCast said it was expanding its Brand Effect product into the fast-growing conn...

25/03/2023

Tubi Sets Integrations With VideoAmp, LiveRamp, Comscore

Fox's streaming platform Tubi announced integrations with VideoAmp, LiveRamp and Comscore at its pre-upfront Tubi Connect event Thursday....

25/03/2023

Season Premiere of Power Book II: Ghost' Gives Starz a Record 5.8 Million Viewers

Starz said the season three premiere of Power Book II: Ghost drew 5.8 million mu...

25/03/2023

Boston Rob Does Beantown' Goes Beyond Boston, Host Promises More Adventure' in Season Two

Rob Mariano, host of Boston Rob Does Beantown on Hearst Television's Very Lo...

25/03/2023

Short-Lived NBC Drama Smash' Headed to Broadway

Smash, a decade-old musical drama that was on NBC, about a group of singers and dancers hustling to get a Marilyn Monroe musical on stage, is headed to Broadway...

25/03/2023

Accused' and Alert: Missing Persons Unit' Renewed at Fox

Fox has renewed the midseason dramas Accused and Alert: Missing Persons Unit. The shows' sophomore seasons will air in 2023-2024....

25/03/2023

Bob Halloran, WCVB Boston Sports Anchor, Sets Retirement

Bob Halloran, sports anchor at WCVB Boston, will retire from the SportsCenter 5 team effective May 31. He has spent 38 years in journalism in the New England re...

25/03/2023

Tamron Hall Investigates Women in Skate Sports for ABC Stations

Tamron Hall hosts the special Our America: Women on a Roll on the ABC Owned Television Stations and ABC Localish starting March 25 and continuing over the next ...

25/03/2023

African Proverb of the day: 25 March 2023

African Proverb of the day: 25 March 2023A proverb reflects and reveals a community's culture that provides a glimpse into its value systems, beliefs, and a...

25/03/2023

Daily devotion: Your bible verse and prayer for 25 March 2023

Daily devotion: Your bible verse and prayer for 25 March 2023GOOD MORNING! Here's your daily bible verse and prayer to get you ready and excited about your ...

24/03/2023

Rwanda: developing a course for investigative journalists in Rwanda.

When I started out as an investigative journalist, there were few practising journalists in Kenya to learn from or manuals that I could read to sharpen my skill...

24/03/2023

The Inspiring History of Poster Art at the Sundance Film Festival

Chelsea Christensen (right) greets a Festival volunteer at the Park City building that houses official merchandise for the Sundance Film Festival. (Photo by Jut...

24/03/2023

Spotify's Ongoing Efforts To Create a More Equitable and Sustainable World

Each year when we publish Spotify's Equity and Impact Report, we have the opportunity to reflect on our efforts toward creating a more equitable and sustain...

24/03/2023

Fique por dentro das Top Msicas de Vero no Brasil

No Brasil, o ver o aquele per odo para aproveitar o calor e as altas temperaturas, mas n o s isso. De dezembro a mar o, a poca para celebrar grandes feria...

24/03/2023

Spotify Head of Urban Music Carl Chery Invites Fans To Look Into the Stories of Hip-Hop's Top Artists With RapCaviar Presents'

Mark March 30 on your calendars. That's when RapCaviar Presents arrives on H...

24/03/2023

Actus Digital, the premier solutions provider for Quality Assurance (QA) alerting, complia

NAB 2023: Actus Digital Unveils OTT StreamWatch and v9.0 Enhancements to Intelli...

24/03/2023

The Need for Pushback Simulators

Aircraft tractors or tugs help planes back up and away from gates. Learn how pushback training simulators can assist in training tug operators more effectively....

24/03/2023

Summit Preview: Explore the Metaverse with Chris Pfaff

On Wednesday, March 29, TV Tech will be holding its Spring TV Tech Summit, a series of keynote conversations, panel discussions and case studies covering the la...

24/03/2023

Antenna Entertainment Taps Imagine Communications for Cloud Managed Services

THAMES DITTON, England Imagine Communications has announced that it recently helped one of Europe's largest media companies, the Antenna Group, quickly move...

24/03/2023

Miller Tripods to Demo New SkyX 8 at 2023 NAB Show

LAS VEGAS Miller Tripods will be showing its new SkyX 8 fluid head at the 2023 NAB Show on Booth C4221. Designed for outdoor broadcast and studio productions, t...

24/03/2023

NextGen TV Comes to Rochester, N.Y.

ROCHESTER, N.Y. Four broadcast television stations serving the Rochester television market have begun offering NextGen TV, aka ATSC 3.0 broadcast signals....

24/03/2023

Lawo Establishes CTO Office

Lawo announced the creation of a CTO Office as part of a larger customer-centric strategy of providing innovative and markable solutions for a rapidly changin...

24/03/2023

New CTO Office announced at Lawo

The company has established the new CTO Office to drive innovation and deliver on its strategic goals By TVBEurope Staff Published: March 24, 2023 The co...

24/03/2023

Kindai University Employs ATEM Switcher Workflow for its Esports Facility

Kindai University Employs ATEM Switcher Workflow for its Esports Facility Brie Clayton March 23, 2023 0 Comments Kindai University, one of the largest ...

24/03/2023

Justify Lighting The Secret of professional Color Grading Colour Theory in DaVinci Resolve

Justify Lighting The Secret of professional Color Grading Colour Theory in D...

24/03/2023

MwareTV offers a one-stop Managed IPTV Service at NAB

MwareTV offers a one-stop Managed IPTV Service at NAB Brie Clayton March 23, 2023 0 Comments MwareTV, a leading cloud-based multi-tenant platform provi...

24/03/2023

Adobe Creative Cloud tools power top films at SXSW 2023

Adobe Creative Cloud tools power top films at SXSW 2023 Meagan Keane March 23, 2023 0 Comments The 2023 South by Southwest Festival just wrapped, and A...

24/03/2023

Capitol Broadcasting Active at Career Fairs in First Quarter of 2023

Corp's Na'Tasia Robinson helps represent Capitol Broadcasting at a Career Fair at St. Augustine's University near downtown Raleigh on Wednesday, Mar...

24/03/2023

Tonight on Skeem Saam: Someone has sights on a former beauty queen and Obed is not happy

Tonight on Skeem Saam: Someone has sights on a former beauty queen and Obed is n...

24/03/2023

SKEEM SAAM: Tonight's episode, 24 March 2023 [VIDEO]

SKEEM SAAM: Tonight's episode, 24 March 2023 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch all the latest episodes of Skeem Saam soapie right he...

24/03/2023

HOUSE OF ZWIDE: Episode for 24 March 2023 [VIDEO]

HOUSE OF ZWIDE: Episode for 24 March 2023 [VIDEO]Missed an episode of House of Zwide? No problem! Watch all the latest episodes of House of Zwide soapie right h...

24/03/2023

SCANDAL: Tonight's episode, 24 March 2023 [VIDEO]

SCANDAL: Tonight's episode, 24 March 2023 [VIDEO]Missed an episode of Scandal ? No problem! Watch all the latest episodes of Scandal soapie right here. Don&...

24/03/2023

GENERATIONS: Tonight's episode, 24 March 2023 [VIDEO]

GENERATIONS: Tonight's episode, 24 March 2023 [VIDEO]Missed an episode of Generation The Legacy? No problem! Watch all the latest episodes of Generation The...

24/03/2023

UZALO: Tonight's episode, 24 March 2023 [VIDEO]

UZALO: Tonight's episode, 24 March 2023 [VIDEO]Missed an episode of uzalo? No problem! Just watch all the latest episodes of uzalo soapie right here, don...

24/03/2023

MUVHANGO: Tonight's episode, 24 March 2023 [VIDEO]

MUVHANGO: Tonight's episode, 24 March 2023 [VIDEO]Missed an episode of Muvhango? No problem! Watch all the latest episodes of Muvhango soapie right here, do...

24/03/2023

SVG On Demand: Madison Square Garden's Matt Coy on the Power of On-Ice/On-Court Projection and Augmented Reality Graphics In Venue

SVG On Demand: Madison Square Garden's Matt Coy on the Power of On-Ice/On-Co...

24/03/2023

ESPN Streamlines Operations in Covering NCAA Women's Basketball Tournament

ESPN Streamlines Operations in Covering NCAA Women's Basketball Tournament For the first time, there are just two Regional Sites for the Sweet Sixteen and E...

24/03/2023

NAB Exclusive: Meet VR creatives Keeley Turner and Hugh Hou at SGO Private Cabana

Published On: March 23rd, 2023 data-orig-src=https://www.sgo.es/wp-content/upl...