Welcome to the Club: How European Federations are Winning at Fan Engagement

Welcome to the Club: How European Federations are Winning at Fan Engagement Leaders from the British Basketball League, the England and Wales Cricket Board, and World Rugby share their expertise By Will Strauss, SVG Europe

Tuesday, July 30, 2024 - 9:35 am

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The name of the game in sports video today is access. Whether its an embedded documentary series or a microphone on a player during a live game, sports content creators are all trying to present a side of the games not regularly seen. It's a proven winner in driving better engagement with fans.

That fact in true even across the pond in Europe. In this special series of fireside chats, representatives from federations and leagues outline how (and why) they are using video to attract/engage the next generation of fans and break down strategies for monetizing them along the way.

This conversation features:

James Rothwell, World Rugby, Chief Marketing & Content Officer

Rob Johnson, England and Wales Cricket Board (ECB), Head of Digital & Content - The Hundred

Jose Garnes, British Basketball League, Chief Content Officer

This session was hosted at SVG Europe's Create Share Engage event in London on May 23 and was moderated by Will Strauss, Editor, SVG Europe.

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LINK:	https://www.sportsvideo.org/2024/07/30/welcome-to-the-club-how-europea...
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