GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of Choice

GroupM Italy Selects comScore as its Digital Ad and Audience Delivery Validation Partner of ChoicevCE Provides GroupM with Cross-Media Comparable Metrics - such as Reach, Frequency and GRPs - to Optimize Display and Video Campaign Delivery Across Media Channels

Milan, Italy, March 13, 2014 - comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that GroupM, WPP's consolidated media investment management operation, and comScore are partnering to measure the effectiveness of digital advertising in Italy. GroupM will incorporate comScore validated Campaign Essentials (vCE) on a large scale, with the goal of measuring all of GroupM's online display and video campaigns in Italy. vCE delivers GroupM and its clients with holistic campaign validation by evaluating audience delivery, viewability, brand safety, geographic delivery, engagement, and non-human traffic.

With cross-media comparable metrics such as reach, frequency and GRPs, vCE delivers the insights to help GroupM and its clients optimize their campaign delivery across media channels. It also provides comprehensive demographics and behavioural segments that enable improved end-to-end planning and campaign execution. With near real-time reporting, the speed of post-campaign evaluation is also significantly improved as results are updated every 24 hours. This considerable advantage allows for rapid in-flight campaign optimization, reducing waste and increasing campaign effectiveness.

In addition, vCE will be integrated with GroupM solutions, starting with Mvideo GroupM. This means that every campaign based on GroupM's video platform will have real-time validation metrics integrated without any additional effort for clients.

We have an ambitious project to make the evaluation and validation of online campaigns a normal practice, not a special project, said Andrea Di Fonzo, GroupM Chief Digital Officer. Furthermore, the integration of vCE into Mvideo platform is an important step towards the consolidation of our leadership in this area.

We are pleased to announce that GroupM has agreed to partner with comScore to use vCE for its digital campaign reporting, said Owen West, comScore Sales Vice President. By utilizing vCE's audience, viewability and brand safety features, GroupM will have the tools and insights needed to radically improve the delivery and performance of its clients' campaigns.

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About GroupM

GroupM is WPPs consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom and Mindshare. Our primary purpose is to maximise the performance of the agencies on behalf of our clients, our shareholders and our people, by operating as a parent and collaborator in performance-enhancing activities; trading, content creation, sports, digital, finance, talent, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right, with leading market positions. GroupM is currently the global number one Media Investment Management Group.

LINK:	http://www.comscore.com/Insights/Press_Releases/2014/3/GroupM_Italy_Se...
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