Livetree launches creative crowdfund site

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Livetree launches creative crowdfund site --

Wed, 03 May 2017 12:24

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LiveTree.com, a new rewards-based social crowdfunding site for developing and marketing creative video content, has launched after a six-month beta testing phase.

LiveTree is the brainchild of Ashley Turing, a serial tech entrepreneur and consultant whose previous roles have included advising tier-one investment banks on big data artificial intelligence for regulatory risk, launching an online gaming company in Switzerland and working with the founder of Winamp, and Microsoft Corporation.

Within its first six months, LiveTree has built an online community of more than 10 000 investors and has raised some £150 000. It is presently expanding by a factor of two every month.

The core LiveTree team consists of chief technical officer Diji Adu, a former Goldman Sachs software engineer architect; and head of payments Phillip McGriskin, who recently sold his company Envoy Services to Worldpay for £70m.

Focusing on web series, shorts, features, documentary and any creative project with a social benefit, LiveTree provides funding, marketing and access to relevant partners. Unlike other crowdfunding models, the platform helps maximises a project s reach and potential via so-called branchers , who use their own networks to help promote concepts to potential investors, bloggers and the wider creative community. Anyone who shares a project via this Branch Out model earns percentage rewards when someone in their network funds it. LiveTree also encourages institutions and industry partners to help market projects by dedicating a percentage of the funds they raise to a non-profit organisation.

Ashley Turing, CEO of LiveTree, said: I founded LiveTree to empower people online, while helping independents and charities. LiveTree uses commercial and technological creativity to fund grass-roots creativity. It also brings best practice in technology, social purpose and democratic rewards to the creative industries. Our objective is to harness social-community networks to generate the financial backing needed to bring many different types of creative projects to fruition. Our Branch Out model, by giving access to millions of potential backers, supporters and influencers, offers an effective, low-cost route to creative success.

LiveTree is focused on future innovations, developing the technology to white label the platform as a whole, an e-commerce plugin, social network features, fund distribution services and a crowdfund instant app.

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