Sony Pixel Power calrec Sony

Meet the director

01/02/2023

For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature

By Jenny Priestley

Published: February 1, 2023 Updated: February 2, 2023

For Altman Solon director Anna Bartz, one of the great joys of working in the media is that it keeps you on your toes due to its ever-changing nature

target=_blank title=Share on LinkedIn class=share-linkedin>

Anna Bartz, director at Altman Solon London Talk us through an average day in your role There is no such thing as an average day, really! I work in media strategy and deals consulting and my day-to-day work involves a combination of business development, client project oversight, development of thought leadership, team mentorship and management.

I spend a lot of time on business development. This means cultivating relationships, networking and pipeline management, meeting potential clients formally or informally for coffee and finally pitching for projects. I do love getting to catch up with my clients over coffee! Media attracts people who are passionate about what they do. My clients fall into two categories: on the one hand board members and top management, on the other hand investors or shareholders.

I also lead teams across our offices throughout Europe to deliver media projects. I work with our managers and consultants to provide guidance on approach, methodology and analysis. I oversee, review, and challenge their work. Finally, I meet with my clients to understand their priorities, gather insights, or discuss our recommendations.

The final aspect of my job is developing Altman Solon and in particular its media practice, as well as mentoring. The firm has a mentorship programme that matches graduate recruits with career advisors. Supporting my career advisees on their professional journey is extremely rewarding work. I also run expert training sessions for our teams in media.

How did you get started in the media industry? My first job out of business school was in a boutique research and consulting firm in TMT (Telecommunications, Media, and Technology). I worked across all TMT verticals, but I fell in love with media, and decided to specialize in it. I started out in media during the Great Recession' working for regional and national print publishers who were losing readers to digital publications. Digital has been the connecting thread throughout my career, and it's led me to work across verticals like advertising, publishing and broadcasting. In many ways, the broadcasting industry reminds me of what print publications were undergoing at the start of my career: the value chain has been largely disrupted by digital from content creation, to aggregation, to distribution. This brings challenges but also huge opportunities.

I joined Altman Solon in early 2022 and building out our media practice has been a unique and amazing opportunity. I have been consistently impressed by the expertise we have in the firm and the passion, dedication and focus of our consultants. We have a truly global media practice serving clients from the UK to the Nordics, from APAC to the Middle East and the US, with equally diverse and international teams.

What training did you have before entering the industry? Although I studied business and economics in Poland and at the ESCP Europe in Paris, the most valuable training I acquired was on the job. Consulting is an apprenticeship, where you learn from others. Plus, when I started my career the old-school playbook for legacy media was being torn up anyways. I learned by working on projects, building a network, and keeping up with industry trends.

Why do you enjoy working in the industry? I love that no single project looks the same. Media is constantly changing, which really keeps you on your toes. There is so much dynamism in publishing, broadcasting, and advertising, and I love helping my clients puzzle out these complex challenges.

What is great about consulting with such a clear industry focus, is that I get exposure to multiple markets, and we can identify trends and patterns very early and draw conclusions and recommendations from different environments.

I also really enjoy the people in media. In my opinion, these are some of the most creative and tech savvy businesspeople around. They've gone through so many disruptions in their industry that they're very resilient and not afraid of change. It's very inspiring.

What piece of advice would you offer someone looking to explore a role similar to yours? This is a fast-paced environment that professionally is very rewarding: there is a steep learning curve and amazing people, both clients and colleagues. If you are passionate about media, enjoy working in teams, are a good problem solver, can communicate well, and have an analytical mind then media consulting could be a good fit.

I also think you should seek out people who are passionate about the same things you are- their enthusiasm is contagious, and it can help you go further.
LINK: https://www.tvbeurope.com/business/people/meet-the-director...
See more stories from tvb

Most recent headlines

02/07/2023

The latest data is now available!

Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...

02/07/2023

Latest data released on 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

02/07/2023

Latest data released 21st Feb

We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...

01/05/2023

Predicting 2023: Simon shares his thoughts with AAM

Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...

29/03/2023

Give Me the Backstory: Get to Know D. Smith, the Filmmaker Behind KOKOMO CITY

This Friday, March 31 is Trans Day of Visibility, a day to honor the contributions and existence of our trans community - from artists to colleagues to friends ...

29/03/2023

Discover the Creative Process Behind Myke Towers' New Album, LA VIDA ES UNA'

As Latin rap's global influence grows, the release of Myke Towers' highl...

29/03/2023

La audio serie chilena Quemar Tu Casa' regresa para una nueva parte de terror escalofriante

Tras el xito de su primera temporada, la audio serie original de Spotify Quema...

29/03/2023

Chilean Audio Series Quemar Tu Casa' Delivers More Bone-Chilling Horror With Part II

Following the success of its first season, the Spotify Original scripted audio s...

29/03/2023

The Sounds of Top African Artists Come Alive on Vice President Kamala Harris' New Spotify Playlist

This week, American Vice President Kamala Harris visits Ghana, Tanzania, and Zam...

29/03/2023

SGL Carbon expands material portfolio with new carbon fiber for high-strength pressure vessels

SGL Carbon will present a new 50k carbon fiber at JEC World 2023. The new SIGRAF...

29/03/2023

Sencore to Display its Extensive Range of Solutions at NAB 2023

Includes new Centra platform for broadcasters Sioux Falls, USA - 29 March 2023 Sencore a leading broadcast equipment supplier and platform developer will ...

29/03/2023

Johanna Gravelle appointed Managing Director of Panavision Canada

TORONTO, Can. (March 29, 2023) Panavision, the entertainment industry's leading designer, manufacturer and rental provider of high precision optics and ca...

29/03/2023

Frivolity and Power

The feature Soft follows three adolescent queer friends as they navigate the pardons and perils of summer break in the streets of Toronto. Written and directed ...

29/03/2023

Finding the Light

Written and directed by Zach Braff, A Good Person tells the story of Allison (Florence Pugh), who unexpectedly befriends an elder gentleman named Daniel (Morgan...

29/03/2023

LIVE DOLBY ATMOS RECORDINGS AT NOWA MIODOWA CONCERT HALL ENHANCED WITH DPA MICROPHONES

Sound Director Tadeusz Mieczkowski Selects DPA for Durability, Reliability and S...

29/03/2023

DPA MICROPHONES ANNOUNCES NEW 2012 AND 2015 PENCIL MICS

Newest solutions offer precise sound reproduction for the live stage. DPA Microphones, the leading manufacturer of high-quality microphone solutions, unveils i...

29/03/2023

Comscore Expands 48-hour TV Measurement Reporting

RESTON Va. Comscore has announced that it is speeding up the delivery of TV viewing data to more local markets by expanding the availability of 48-hour TV measu...

29/03/2023

NAB Show Exhibitor Insight: ENCO

TV TECH: What do you anticipate will be the most significant technology trends at the 2023 NAB Show?...

29/03/2023

Contrast and Ratios The Key to Image Depth Colour Theory in DaVinci Resolve

Contrast and Ratios The Key to Image Depth Colour Theory in DaVinci Resolve Riccardo Luppi March 29, 2023 0 Comments In this series, we go through ...

29/03/2023

Filmmaker Agos Bruera Brings Female Gaze to REVERSE

Filmmaker Agos Bruera Brings Female Gaze to REVERSE Brie Clayton March 29, 2023 0 Comments Commercial production company REVERSE welcomes Agos Bruera t...

29/03/2023

Creative COW Job Listing: On-Location Video Editor in Newport, Wales

Creative COW Job Listing: On-Location Video Editor in Newport, Wales Brie Clayton March 29, 2023 0 Comments On-location Video Editor Looking for work...

29/03/2023

Creative COW Job Listing: Adobe After Effects Designer & Scripting Lead, London

Creative COW Job Listing: Adobe After Effects Designer & Scripting Lead, London Brie Clayton March 29, 2023 0 Comments Adobe After Effects designer/scr...

29/03/2023

Spring 2023 Maxon One Release Adds Extraordinary Value

Spring 2023 Maxon One Release Adds Extraordinary Value Brie Clayton March 29, 2023 0 Comments Enhancements across the entire product line including Cin...

29/03/2023

A Remedy for Cancel Culture

A Remedy for Cancel Culture MacArthur Fellow Loretta J. Ross spoke about toxic internet culture and the virtues of calling in instead of calling out at a rece...

29/03/2023

UK government publishes draft Media Bill, Ofcom to regulate global streamers

The global streamers could face fines of up to 250,000 or be restricted in the UK entirely if they are found to have broken rules around harmful material By J...

29/03/2023

ARRI creates dedicated business unit for virtual production

ARRI Solutions designs, engineers, builds, and operates virtual production environments of all sizes By Jenny Priestley Published: March 29, 2023 ARRI Sol...

29/03/2023

Riedel makes new appointments to Product Division management team

The appointments follow Riedels recent acquisitions of Simplylive and SDNsquare By Jenny Priestley Published: March 29, 2023 The appointments follow Riede...

29/03/2023

Canela Media to Use Amagi's FAST Marketplace

NEW YORK Media SaaS provider Amagi has announced that Canela Media will be using the Amagi CONNECT free ad-supported streaming (FAST) marketplace to help it imp...

29/03/2023

Frontier Bundles YouTube TV with Its Broadband Service

NORWALK, Conn. In another example of how telcos and cable operators are working to attract cord-cutters by bunding streaming services with their broadband offer...

29/03/2023

Nearly Nine in Ten U.S. Internet Homes Have a Streaming Video Subscription

New survey data from Parks Associates shows that subscription video services are nearly ubiquitous in U.S. homes, with 87% of US internet households having at l...

29/03/2023

Ross Video Makes it Real at NAB Show 2023

Ross Video Makes it Real at NAB Show 2023 Brie Clayton March 28, 2023 0 Comments Company Unlocks Video Production Innovation through Hyperconverged P...

29/03/2023

Job Listing: St. Louis CITY SC Summer Internship Opportunity for Youths!

Job Listing: St. Louis CITY SC Summer Internship Opportunity Brie Clayton March 28, 2023 0 Comments St. Louis CITY SC Summer Internship Opportunity L...

29/03/2023

Raleigh Magazine Honors WRAL-TV's Gardner as Women Shaping Raleigh 2023

WRAL-TV's Elizabeth Gardner is honored by Raleigh Magazine as one of the Women Shaping Raleigh 2023 at an event at One Glenwood on Monday, March 27. Raleig...

29/03/2023

lls Begin 2023 Season with Friday Night Fireworks and Post-Game Ring Ceremony

110 Years of Durham Bulls Baseball Celebration & Kids Run The Bases complete Opening Weekend 2023 The Back-to-Back Triple-A National Champion Durham Bulls begi...

29/03/2023

Embrace Spring with Boston Conservatory Orchestra at Groton Hill Music Center

Embrace Spring with Boston Conservatory Orchestra at Groton Hill Music Center On April 8, the orchestra celebrates the changing seasons at an exciting new con...

29/03/2023

Bernice Chan on How Berklee Helped Jumpstart Her Career as a Publicist

Bernice Chan on How Berklee Helped Jumpstart Her Career as a Publicist A panelist at Career Jam 2023, the recent alum discusses landing her current position a...

29/03/2023

Secret Codes Unlock Hidden Subgenres Of Content On Netflix

It turns out there are secret ways to search for content to watch on Netflix....

29/03/2023

Standard General Asks Court To Review FCC Media Bureau's Move To Kill Tegna Deal

Standard General said it filed a lawsuit asking a U.S. Appeals Court to order th...

29/03/2023

Dollar General Media Network Uses LiveRamp To Connect With Customers

At a time when retail networks are growing in dollar volume and sophistication, Dollar General worked with LiveRamp to strengthen its connection with its custom...

29/03/2023

Season 2 Premiere of Showtime's Yellowjackets' Draws 2 Million Viewers

The season two premiere of Showtime's Yellowjackets drew nearly 2 million viewers across platforms, the best second-season debut for the premium channel in ...

29/03/2023

Comscore Expands Quicker Pulse Viewing Data To 210 Markets

Comscore said that it has expanded its Pulse measurement service which provides local viewership data within 48 hours to all 210 U.S. markets....

29/03/2023

Sinclair's NewsON Adds WRAL News Plus to Station Lineup

Sinclair Broadcast Group's NewsON free streaming service said it added Capitol Broadcasting's new streaming channel WRAL News Plus to NewsON's chann...

29/03/2023

Yankees Return to Amazon Prime Video for '23 Season

Amazon said the Yankees are coming back to Prime Video....

29/03/2023

Succession' Season 4 Debut Draw's 2.3 Million Viewers

The season four debut of HBO's Succession on Sunday drew 2.3 million viewers across HBO Max and the HBO linear channels, a high for the series....

29/03/2023

Game Show Network Touts New Series In Upfront Pitch

As part of its upfront pitch, Sony's Game Show Network said it has greenlit four new daily series....

29/03/2023

Rob Lowe and Son Star in Unstable' on Netflix

Unstable, with Rob Lowe as a biotech entrepreneur and his son John Owen Lowe portraying his son, premieres on Netflix March 30. There are eight episodes....

29/03/2023

Tech Focus: Intercoms, Part 2 - Growth in REMI Production Spurs Product Growth

Tech Focus: Intercoms, Part 2 - Growth in REMI Production Spurs Product Growth Flexibility, multifunctionality mark offerings in a highly competitive market By...

29/03/2023

Tech Focus: Intercoms, Part 1 - Dynamic Technology Adjusts to Whatever Comes Next

Tech Focus: Intercoms, Part 1 - Dynamic Technology Adjusts to Whatever Comes Nex...

29/03/2023

Riedel Strengthens Product Division Management Team With the Appointment of Daniel Url and Jan Eveleens

Wuppertal March 29, 2023 Riedel Strengthens Product Division Management Team W...