Akamai Showcases Mobile Innovation at Mobile World Congre 05

Akamai Showcases Mobile Innovation at Mobile World Congress 2015

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Live Demonstrations of Companys Emerging Mobile Technology to Anchor Participation

Cambridge, Mass. (February 26, 2015) Attendees of Mobile World Congress 2015 will have the opportunity to experience firsthand how new technologies being developed by Akamai Technologies, Inc. (NASDAQ: AKAM) have the potential to externalize mobile network assets to the cloud and allow Mobile Network Operators (MNOs) to more easily develop new and smarter mobile CDN services. The technology and solutions Akamai will be demonstrating build on 15 years of making the Internet fast, reliable and secure, and are intended to illustrate how the company is applying its Internet expertise to the cellular network, all with the goal of helping MNOs and others in the mobile ecosystem provide an exemplary subscriber experience.

Throughout the event, Akamai (Hall 3 Booth 3B30) will conduct several live demonstrations of the technology and solutions being developed by the companys Emerging Mobile Business Unit. Demonstrations planned for Mobile World Congress 2015 include:

Predictive Video over Cellular: A live demonstration of the Predictive Video over Cellular application, which is designed to make use of cellular load prediction and mobile device storage to pre-position short-form videos to the mobile subscribers device using off-peak cellular capacity or a Wi-Fi connection. The demonstration is intended to showcase a superior video performance by providing an Already here in HD video experience that launches immediately upon request with no buffering, stalling, or slow playback to irritate the viewer.

Mobile Performance Analytics: An interactive demonstration showing performance of mobile networks from the perspective of the real end-user designed to use actual Quality of Experience (QoE) data points captured from users across all mobile networks. The demonstration is intended to show network performance as compared anonymously to other networks in a geographical location. Attendees can generate a QoE score based on factors such as; bit rate, frame rate, start-up time, number of rebuffers and page load time.

Akamai Mobile Edge: A live demonstration, in conjunction with Cisco designed to showcase Network Aware Mobile Video Performance capabilities enabled by the Akamai Mobile Edge platform. The demonstration is intended to highlight how network awareness can be used to deliver an optimized experience for video content.

In addition, Will Law, chief architect, Media Engineering, Akamai will participate as a featured panelist for the conference session, Content Evolution for the Multi Form Factor Future. Taking place Tuesday, March 3, 2015 from 14:00 15:30 (local time), the session will address the ways new devices and technologies are changing the way we create, consume and promote content. This session will explore how to future-proof a content strategy and provide high quality, targeted content across a multitude of emerging form factors. Featuring a breakthrough collaboration between Hollywood and the mobile industry, the panel plans to demonstrate how consumers can own and share 4K quality digital movies across multiple devices in a new motion picture distribution model.

The capabilities made possible by the Predictive Video over Cellular solution are a potential game changer as it relates to delivering a phenomenal, personalized subscriber experience, stated Lior Netzer, vice president and general manager, Emerging Mobile Business Unit, Akamai. Giving subscribers the content they want, when they want it and at the highest quality possible presents great opportunity for the entire mobile ecosystem.

About Akamai

Akamai is the leading provider of cloud services for delivering, optimising and securing online content and business applications. At the core of the Companys solutions is the Akamai Intelligent Platform providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.

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